Meta pixel for WordPress
by Facebook · Social
Also makes 3 other plugins · 870.9K+ installs across the portfolio →
Grow your business with Meta for WordPress!
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Health
B 75/100
no flags
Active installs
400K+
≈460K estimated
Momentum
-10%
downloads vs prior 30d
Biggest opportunity: Swap “meta” for “facebook plugin”. “meta” isn't earning its slot: it only gets you to #11. “facebook plugin” sits at #4 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
75 health vs 58 average across 1,834 Social plugins
Install conversion
How it's measured →3.5%
of downloads still active
At least 400K of 11.4M lifetime downloads are still running, above its category: the median Social plugin keeps 0.5%, across 1,276 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Social plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 5 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Support resolution
Updated 97 days ago
Tested up to WordPress 7.0.8, the current branch or newer
2.7★ over 164 reviews, smoothed to 3.03★
5 of 5 tags set · short description in place
0 of 4 support threads resolved in the last 2 months
To rank higher: Mark more forum threads resolved — the resolved ratio feeds the ranking.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
38
Momentum
Losing ground
-0.3
Velocity
places per keyword, 28d
18%
Breadth
of keywords climbing, 28d
-0.0
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| meta pixel | #1 | #2 | 0 |
| facebook meta pixel | #1 | #1 | 0 |
| facebook pixel | #2 | #6 | 0 |
| facebook your tag | #4 | #11 | up 1 |
| pixel your tag | #4 | #7 | 0 |
| meta ads your tag | #4 | #7 | up 1 |
| facebook ads | #3 | #6 | down 1 |
| facebook meta | #2 | #7 | 0 |
| facebook conversions api | #2 | #5 | up 1 |
| facebook plugin | #4 | #13 | 0 |
| facebook share | #4 | #12 | 0 |
| conversions api your tag | #7 | #15 | 0 |
| facebook page | #5 | #13 | 0 |
| facebook api | #3 | #9 | 0 |
| meta conversions api | #3 | #6 | 0 |
| facebook page plugin | #6 | #16 | up 1 |
| meta your tag | #11 | #17 | down 1 |
| facebook conversion api | #5 | #14 | down 2 |
| meta conversion api | #7 | #14 | 0 |
| grow | #19 | #19 | down 1 |
64 searches this plugin appeared in over the last 90 days, 20 listed. 42 left out as unrelated or noise (years, numbers, stray words).
What to do about it
- Swap “meta” for “facebook plugin”. “meta” isn't earning its slot: it only gets you to #11. “facebook plugin” sits at #4 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- One page off on “meta”. #11 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 451.5K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
5
releases in the last 12 months
3mo ago
latest release · v5.2.2 · 27 Jul 2026
48
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 37% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “400K+”. Our estimate pins where the real number sits.
Crossed into this band 22 months ago; the previous band took 4 years to cross, which places it about 56% of the way through.
Install history since 24 Jan 2021
Recent reviews
All reviews on wp.org ↗- ★★★★★ omegasix7mo ago
Problematic + performance issues every time
Read on wp.org ↗ - ★★★★★ mithoog8mo ago
Worse plugin ever. Not working. No error displayed. Just “Connection Pending”
Read on wp.org ↗ - ★★★★★ iamsakyibright10mo ago
Just trying out I will come and give full review when I enjoyed using it This topic was modified 6 months, 2 weeks ago by iamsakyibright.
Read on wp.org ↗ - ★★★★★ ronnycbo11mo ago
Apesar de desempenhar bem seu objetivo principal, quase diariamente ocorrem erros que levam o WordPress a disparar e-mails de alerta para os desenvolvedores.
Read on wp.org ↗ - ★★★★★ BINAIR=E Group11mo ago
Terrible UI, one of the worst I’ve ever seen, full of display bugs.I’m getting one critical error message per day since it’s installed.Meta won’t give support for any other plugin other than theirs.On the other hand, pixel events are firing (not sure how accurately yet) but we will see on a long run as we’ve been forced to use their archaic code and plugin in order to get support for missing data.What also doesn’t help is that in the Meta Data Source it’s not in real time, very hard for testing purposes, hence we spend tons on ads without really knowing if it’s accurate or not.They just care about collecting the money spent on ads, not on giving professional support for neither Meta Business, the plugin, or double checking our custom setups.
Read on wp.org ↗ - ★★★★★ vuhienctld11mo ago
Cài plugin này giúp kết nối facebook vô website đơn giản.
Read on wp.org ↗ - ★★★★★ drew11mo ago
I would prefer just adding a simple pixel to the site without all the freezing and bloat of this undesirable plugin.
Read on wp.org ↗ - ★★★★★ amandabronscheer12mo ago
Plusieurs plantages de site pour une mise à jour. Puis le message de mon hébergeur a donne le coup de grâce : “Ton plugin pixel Facebook fait des erreurs graves et là ça craint”.
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- 2026-07-23 Version 5.2.2 Fix – Fix WooCommerce/YITH subscription fatal on missing products/cart items and add regression tests by @ukilla in #150 Dev – Fix missing Copyright notice in local-config-sample.php by @vahidkay-meta in #173 Fix – Harde 5.2.2
- 2026-06-23 Version 5.2.1 See changelog for all versions . 5.2.1
Security history
via Wordfence IntelligenceAll 3 disclosed vulnerabilities are patched in the current version (5.2.2). Sites still on an older version should update.
- Patched High · 7.2 Meta pixel for WordPress <= 5.2.1 - Unauthenticated Stored Cross-Site Scripting ↗2026-07-31 CVE-2026-66705 Improper Neutralization of Input During Web Page Generation Affects <= 5.2.1 Patched in 5.2.2
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 6.8.2
Languages
via translate.wordpress.orgTranslated into 35 languages, 9 at 90% or more
Plus 11 more locales with partial translations.
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Share of voice
How often each assistant names Meta pixel for WordPress when asked about this topic, where it comes in the answer, and how that compares with its wp.org search position. Latest run 25 Oct 2026.
- Assistants
- ChatGPT, Claude
- Topics tracked
- Instagram feed
Readme readiness
4 of 8 pass · checked 30 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ✓ Has a FAQ 5 questions in the FAQ.
- ✓ FAQ asks real questions 5 of 5 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions Instagram, Facebook.
- ! Headings and lists 0 headings and 0 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ! Enough to quote 841 characters of description; under 1,000 there is little to quote.
- ✓ Tags match the text 4 of 5 tags appear in the text; "meta ads" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2025-01-22 500K+ → 400K+ down after 1459 days in tier
- 2021-01-24 400K+ → 500K+ up after 220 days in tier
- 2020-06-18 300K+ → 400K+ up after 54 days in tier
- 2020-04-25 200K+ → 300K+ up after 298 days in tier
- 2019-07-02 100K+ → 200K+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Meta for WooCommerce 400K+ installs · 2.2★ · 3 shared tags C -
Metricool – Social media and site statistics 90K+ installs · 4.2★ · 2 shared tags A -
Meta Embeds 900+ installs · 3.6★ · 2 shared tags -
remarketable 600+ installs · 4.4★ · 2 shared tags D -
Easy Pixels CF7 extension 100+ installs · 3.6★ · 2 shared tags -
Metrion 50+ installs · 3.6★ · 2 shared tags
Embed this report card
Drop a live Pulse card for Meta pixel for WordPress into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/official-facebook-pixel" width="480" height="300" style="border:0" loading="lazy" title="Meta pixel for WordPress — Plugin Pulse"></iframe> Meta pixel for WordPress: 400K+ active installs, 2.7★ (164 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/official-facebook-pixel
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