Plugin Pulse
← Pulse
M

Meta pixel for WordPress

by Facebook · Conversions API

Grow your business with Meta for WordPress!

Artificially boosted, install count is not earned

Published by Facebook. 400K+ installs but only 164 reviews, 51% of them one-star (2.7★ genuine). A plugin almost nobody reviews yet sitting at this scale is riding a captive install base, a host or a parent product pushing it onto sites, not users choosing it from the directory.

We exclude plugins like this from our leaderboards rather than reward the manipulation.

How scoring works →
25 Health · F
Maintenance 100
Rating quality 43
Support 48
Momentum 84

Active installs

400K+

Total downloads

10.9M

Rating (adjusted)

2.75

2.7★ raw · 164 reviews

Downloads · 30d

237.7K +37%

Daily downloads

Since 2022-10-05 · 1,375 days · wp.org + Plugin Pulse archive

+37%

30-day downloads

Trailing 30-day total · the growth curve wp.org stopped showing

Directory rank

Popularity rank over time · lower is better

Estimated active installs

wp.org reports only “400K+”. The real number sits in this band.

tracked estimate
400K–500K ≈490K

Refined from the date this plugin crossed into its current band.

Install trend · reconstructed from 1377 daily snapshots

Ratings · 164 reviews

5★
59
4★
6
3★
4
2★
12
1★
83

Details

Version
5.2.1
Last updated
16d ago
Added
2018-11-06
Requires WP
5.7
Tested up to
7.0.1
Requires PHP
7.4