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Meta pixel for WordPress

by Facebook · Social

Also makes 3 other plugins · 870.1K+ installs across the portfolio →

Grow your business with Meta for WordPress!

How scoring works →
68 Health · C
Maintenance 100/100
Rating quality 43/100
Support 53/100

68 health vs 55 average across 1,135 Social plugins

Directory ranking optimization

How it's scored →

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

83 / 100

Well optimized

Biggest win: Support resolution

Update recency 100/100
WP compatibility 100/100
Rating quality 61/100
Listing tuning 100/100
Support resolution 40/100

To rank higher: Mark more forum threads resolved — the resolved ratio feeds the ranking.

Get the full rank-higher report →

Daily downloads

Since 2022-10-05 · 1,421 days · wp.org + Plugin Pulse archive

+14% vs prior 30d
2.8KDownloads · Aug 26

30-day downloads

Rolling 30-day volume · peaks are release surges

285.8K

now · peak 451.5K

286K30d downloads · Aug 26

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

Meta pixel for WordP · #139 you Meta for WooCommerce · #138 Metricool · #521 remarketable · #8418

Rating trend

Star average over time · dips mark rough releases

2.7Stars · Aug 26

Update activity

How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.

715per 1k installs · Aug 26

Release cadence

Actively maintained
from wp.org release tags

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

4

releases in the last 12 months

2mo ago

latest release · v5.2.1

47

tagged releases on record

Recent releases

5.2.1 · 2mo ago5.1.0 · 4mo ago5.0.1 · 5mo ago5.0.0 · 5mo ago4.1.5 · 1.0y ago4.1.4 · 1.2y ago4.1.3 · 1.3y ago4.1.2 · 1.4y ago4.1.1 · 1.5y ago4.1.0 · 1.6y ago4.0.1 · 1.9y ago3.0.2 · 1.9y ago3.0.3 · 1.9y ago3.0.7 · 1.9y ago

What its installed base runs

via wordpress.org

Share of active installs on each version of this plugin · 37% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

v5.2 37%
v4.1 20%
v3.0 19%
v5.1 12%
v5.0 5.9%
Older / other versions 6.1%

Estimated active installs

The public count shows “400K+”. Our estimate pins where the real number sits.

tracked estimate
400K–500K ≈490K

Refined from the date this plugin crossed into its current band.

Install history · since 2019-02-28 · 1,441 observations

400KInstalls · Aug 26

Estimated value

What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.

Est. annual revenue

N/A

Est. acquisition value

N/A

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price.

Details

Version
5.2.2
Last updated
29d ago
Added
2018-11-06 · 7 yrs old
Requires WP
5.7
Tested up to
7.0.4
Requires PHP
7.4

Recent reviews

All reviews on wp.org ↗
  1. omegasix
    5mo ago

    Problematic + performance issues every time

    Read on wp.org ↗
  2. mithoog
    6mo ago

    Worse plugin ever. Not working. No error displayed. Just “Connection Pending”

    Read on wp.org ↗
  3. iamsakyibright
    8mo ago

    Just trying out I will come and give full review when I enjoyed using it This topic was modified 6 months, 2 weeks ago by iamsakyibright.

    Read on wp.org ↗
  4. ronnycbo
    8mo ago

    Apesar de desempenhar bem seu objetivo principal, quase diariamente ocorrem erros que levam o WordPress a disparar e-mails de alerta para os desenvolvedores.

    Read on wp.org ↗
  5. BINAIR=E Group
    9mo ago

    Terrible UI, one of the worst I’ve ever seen, full of display bugs.I’m getting one critical error message per day since it’s installed.Meta won’t give support for any other plugin other than theirs.On the other hand, pixel events are firing (not sure how accurately yet) but we will see on a long run as we’ve been forced to use their archaic code and plugin in order to get support for missing data.What also doesn’t help is that in the Meta Data Source it’s not in real time, very hard for testing purposes, hence we spend tons on ads without really knowing if it’s accurate or not.They just care about collecting the money spent on ads, not on giving professional support for neither Meta Business, the plugin, or double checking our custom setups.

    Read on wp.org ↗
  6. vuhienctld
    9mo ago

    Cài plugin này giúp kết nối facebook vô website đơn giản.

    Read on wp.org ↗
  7. drew
    9mo ago

    I would prefer just adding a simple pixel to the site without all the freezing and bloat of this undesirable plugin.

    Read on wp.org ↗
  8. amandabronscheer
    10mo ago

    Plusieurs plantages de site pour une mise à jour. Puis le message de mon hébergeur a donne le coup de grâce : “Ton plugin pixel Facebook fait des erreurs graves et là ça craint”.

    Read on wp.org ↗

Latest updates

via wp.org changelog

Recent releases and news for this plugin

  1. 2026-07-23 Version 5.2.2 Fix – Fix WooCommerce/YITH subscription fatal on missing products/cart items and add regression tests by @ukilla in #150 Dev – Fix missing Copyright notice in local-config-sample.php by @vahidkay-meta in #173 Fix – Harde 5.2.2
  2. 2026-06-23 Version 5.2.1 See changelog for all versions . 5.2.1

Known vulnerabilities

via Wordfence Intelligence

3 disclosed vulnerabilities on record for this plugin, all fixed in the current version. Sites on older versions stay exposed until they update.

  1. 2026-07-31 CVE-2026-66705 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 5.2.1 Patched in 5.2.2
  2. 2021-03-25 CVE-2021-24217 Deserialization of Untrusted Data Affects <= 2.2.2 Patched in 3.0.0
  3. 2021-03-25 CVE-2021-24218 Cross-Site Request Forgery (CSRF) Affects 3.0.0 - 3.0.4 Patched in 3.0.4

Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.

CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.

Behavioral tests

via WP Hive

Automated install-time checks, tested on PHP 8.1.12 · WP 6.8.2

Low memory footprint
Low page-speed impact
Runs on latest PHP + WP
No PHP errors
No JS errors
Activates cleanly
No resource errors
No external HTTP errors
Optimized database use
Frequently updated

Languages

via translate.wordpress.org

Translated into 34 languages, 7 at 90% or more

Czech 100%
Dutch 100%
Dutch (Belgium) 100%
Dutch (Formal) 100%
English (UK) 100%
Spanish (Chile) 100%
Spanish (Spain) 100%
Catalan 88%
German 88%
German (Formal) 88%
Italian 88%
Marathi 88%
Spanish (Argentina) 88%
Swedish 88%
Turkish 88%
Danish 66%
French (France) 66%
Galician 66%
Hungarian 66%
Lithuanian 66%
Romanian 66%
Russian 66%
Spanish (Colombia) 66%
Spanish (Venezuela) 66%

Plus 10 more locales with partial translations.

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

  1. 2025-01-22 500K+ → 400K+ down

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

Compare head to head →

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Meta pixel for WordPress: 400K+ active installs, 2.7★ (164 reviews). Plugin Pulse (WP Mayor), as of 2026-08-25. https://plugins.wpmayor.com/plugin/official-facebook-pixel