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MailerLite

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  • Scoring plugin health
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76 Audit · B

Plugin audit

MailerLite

MailerLite is solid but leaving growth on the table.

Active installs

100K+

Rating

3.0★

40 reviews

Downloads / 30d

12.3K

Momentum

-82%

30d vs the 30d before

Against 1679 tracked Forms plugins: health 76 vs 63 average · rating 3.17★ vs 3.87★.

What we found

2 to fix 1 strengths
!

Downloads are cooling

Needs work

30-day download momentum is -82% while the Forms category median is +22%. The decline is steeper than the market, which points at something plugin-specific.

What to do: A coordinated content + outreach push can re-ignite installs.

!

Rating below category benchmark

Needs work

Your adjusted 3.17★ trails the Forms average of 3.87★.

What to do: Close the gap with targeted UX fixes and review recovery.

Actively maintained. Updated within the last quarter, a strong trust and ranking signal.

Downloads, last 2 years

From our own archive, not wp.org's current-week figure.

Full report for MailerLite →
383Downloads · Aug 26

WP Mayor

Plugin promotion & growth

Close the gaps above, then put MailerLite in front of the right audience.

WP Mayor helps plugin teams sharpen the product story and amplify it to a high-intent WordPress audience.

  • A WP Mayor review. An independent, in-depth review in front of a high-intent audience.
  • Newsletter coverage. A feature in the WP Mayor newsletter, straight to subscribers.
  • A new-features video. A short video walking through what is new and why it matters.
  • A sponsored placement. Targeted visibility across WP Mayor for a defined campaign.
  • Growth consulting. Work with our team directly on positioning, distribution and conversion.
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