MailerLite – Signup forms (official)
by MailerLite · Forms
Also makes 2 other plugins · 131K+ installs across the portfolio →
Add newsletter signup forms to your WordPress site. Subscribers will be saved directly to your MailerLite account. Super easy to set up!
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 76/100
no flags
Active installs
100K+
≈170K estimated
Momentum
+17%
downloads vs prior 30d
Biggest opportunity: Swap “form” for “official”. “form” isn't earning its slot: you're not in the first 24 results for its own search. “official” sits at #4 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
76 health vs 65 average across 2,516 Forms plugins
Install conversion
How it's measured →3.9%
of downloads still active
At least 100K of 2.6M lifetime downloads are still running, above its category: the median Forms plugin keeps 1.3%, across 1,671 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Forms plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 13 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 6 days ago
Tested up to WordPress 6.8.12, the current branch or newer
2.9★ over 41 reviews, smoothed to 3.56★
5 of 5 tags set · short description in place
1 of 1 support threads resolved in the last 2 months
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
40
Momentum
Mixed: one swing, the rest drifting
+0.0
Velocity
places per keyword, 28d
27%
Breadth
of keywords climbing, 28d
-1.6
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| mailerlite your tag | #1 | #1 | 0 |
| signup forms | #1 | #4 | up 3 |
| webform your tag | #1 | #2 | 0 |
| signup | #3 | #8 | 0 |
| any webform | #1 | #2 | 0 |
| signup form | #2 | #6 | up 1 |
| official | #4 | #4 | down 1 |
| newsletter signup | #8 | #18 | up 3 |
| email signup forms | #8 | #17 | 0 |
| subscribe forms | #16 | #19 | up 5 |
| wordpress wordpress signup | #18 | #21 | down 7 |
| display subscribe form | #23 | #23 | down 1 |
| form your tag | Not in the top 24 | ||
| newsletter your tag | Not in the top 24 | ||
| subscribe your tag | Not in the top 24 | ||
37 searches this plugin appeared in over the last 90 days, 12 listed. 25 left out as unrelated or noise (years, numbers, stray words). 3 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “form” for “official”. “form” isn't earning its slot: you're not in the first 24 results for its own search. “official” sits at #4 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,490 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 147.9K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
13
releases in the last 12 months
6d ago
latest release · v1.7.27 · 27 Oct 2026
98
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 94% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “100K+”. Our estimate pins where the real number sits.
Crossed into this band 9 months ago; a band this size takes about a year or more to cross, which places it about 73% of the way through.
Install history since 1 Dec 2020
Recent reviews
All reviews on wp.org ↗- ★★★★★ honeystonebooks8mo ago
I signed up with mailerlite to manage newsletters (as opposed to ecommerce abandoned cart flows etc). I made an embedded signup form for newsletter subscription. THEN I learned that I needed this very specific plugin to be able to embed it on my website with ease. I installed the plugin. It did not connect to mailerlite through my existing WooCommerce integration, even though this was a plugin that I didn’t want but had to have because I lack coding knowledge beyond basic html. I spent more than an hour trying to troubleshoot this – there was no point making a new API code because I was already integrated with WooCommerce. What was not clear via any online source was that it needed the exact same API code to be pasted into the API field, because even though this has ONE JOB and SHOULD integrate with the foundational mailerlite plugin, it just… doesn’t. So I pasted the WooCommerce API code into the API field and now it is connected. Just updating here in case anyone else had the same issue and ran out of patience. This topic was modified 4 months, 3 weeks ago by honeystonebooks.
Read on wp.org ↗ - ★★★★★ domino50009mo ago
I’ve had a similar experience to another commenter. Initially the plugin worked well. But later when I click to edit my form, it would redirect to MailerLite website and say “Form not found”. So I tried two things – created form on their website – result is that I can’t see it in my WordPress plugin (even after reinstalling plugin). Second thing I tried – created a from inside the WordPress plugin – result – even though the subscription says successful, contact is not added to any of the lists. I also created another list on their website, but it wasn’t showing in the plugin. After fruitless two hours, I’ve deleted the plugin, will use someting else This topic was modified 5 months ago by domino5000.
Read on wp.org ↗ - ★★★★★ geppeinserra10mo ago
My experience with MailerLite has been simply disastrous.The problem does not concern only the WordPress plugin, but the entire platform. After numerous attempts the result was always the same:forms display a success message, but users are NOT added to any list. This happens both from WordPress and directly from the MailerLite web interface.A system that communicates “subscription successful” when the subscription has not actually occurred is, quite simply, unreliable. The interface is confusing, the logic opaque, and the complete lack of meaningful error feedback makes it impossible to understand what is going wrong. For such a basic function as subscriber management, this is unacceptable. After hours wasted on tests and checks, I uninstalled everything.I cannot recommend MailerLite to anyone looking for a simple, transparent, and reliable tool.
Read on wp.org ↗ - ★★★★★ surfbee1.1y ago
Plugin does not apply the styling to the form. Much easier to just use the JavaScript to embed forms.
Read on wp.org ↗ - ★★★★★ phil402301.4y ago
The day before our email is validated, the next day we’re asked to validate it by installing incomprehensible codes on our website!We understand nothing. I think we’re going to look for another, simpler plugin.
Read on wp.org ↗ - ★★★★★ Lukas Cech1.6y ago
The API connection works, you can use a form you created on mailerlite.com through the plugin and get a shortcode. but if you create a new pop up form, save it and reload it – it just shows the default values and deletes all your custom texts.
Read on wp.org ↗ - ★★★★★ ferdanmena1.6y ago
The plugin doesn’t work
Read on wp.org ↗ - ★★★★★ Daniel Pereyra Costas2.2y ago
The plugin does not work correctly with the new block based checkout. There are some issues regarding this from mora than 3 months with no resolution 😕
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
Security history
via Wordfence IntelligenceAll 9 disclosed vulnerabilities are patched in the current version (1.7.27). Sites still on an older version should update.
- Patched Medium · 5.5 MailerLite – Signup forms (official) <= 1.7.16 - Authenticated (Administrator+) Stored Cross-Site Scripting ↗2025-12-11 CVE-2025-13993 Improper Neutralization of Input During Web Page Generation Affects <= 1.7.16 Patched in 1.7.17
- Patched Medium · 6.4 MailerLite – Signup forms (official) 1.5.0 - 1.7.6 - Authenticated (Contributor+) Stored Cross-Site Scripting ↗2024-04-29 CVE-2024-1386 Improper Neutralization of Input During Web Page Generation Affects 1.5.0 - 1.7.6 Patched in 1.7.7
- 2022-05-18 CVE-2022-1604 Improper Neutralization of Input During Web Page Generation Affects <= 1.5.3 Patched in 1.5.4
- 2020-05-22 Improper Neutralization of Special Elements used in an SQL Command Affects < 1.4.4 Patched in 1.4.4
- 2020-05-22 Cross-Site Request Forgery Affects < 1.4.5 Patched in 1.4.5
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
6 of 8 pass · checked 2 Nov 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Add newsletter signup forms to your WordPress site. Subscribers will be saved directly to your MailerLite a..."
- ✓ Has a FAQ 9 questions in the FAQ.
- ✓ FAQ asks real questions 8 of 9 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ✓ Headings and lists 2 headings and 1 list.
- ✓ Enough to quote 1,103 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-02-07 90K+ → 100K+ up after 345 days in tier
- 2025-02-27 80K+ → 90K+ up after 2 days in tier
- 2025-02-25 90K+ → 80K+ down after 2 days in tier
- 2025-02-23 80K+ → 90K+ up after 478 days in tier
- 2023-11-03 70K+ → 80K+ up after 267 days in tier
- 2023-02-09 60K+ → 70K+ up after 326 days in tier
- 2022-03-20 50K+ → 60K+ up after 334 days in tier
- 2021-04-20 40K+ → 50K+ up after 173 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Enormail Sign Up Forms 400+ installs · 3.6★ · 4 shared tags -
MC4WP: Mailchimp for WordPress 1M+ installs · 4.8★ · 3 shared tags A -
Newsletters, Email Marketing, SMS and Popups by Omnisend 100K+ installs · 4.4★ · 2 shared tags A -
Genesis eNews Extended 40K+ installs · 4.4★ · 2 shared tags A -
BlossomThemes Email Newsletter 20K+ installs · 3.6★ · 2 shared tags -
Noptin – Newsletter, New Post Notifications & Email Automation 10K+ installs · 4.4★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for MailerLite – Signup forms (official) into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/official-mailerlite-sign-up-forms" width="480" height="300" style="border:0" loading="lazy" title="MailerLite – Signup forms (official) — Plugin Pulse"></iframe> MailerLite – Signup forms (official): 100K+ active installs, 2.9★ (41 reviews). Plugin Pulse (WP Mayor), as of 2026-11-02. https://plugins.wpmayor.com/plugin/official-mailerlite-sign-up-forms
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