Plugin audit
SMTP Mail Control for MailPoet
SMTP Mail Control for MailPoet is healthy and under-discovered, a promotion opportunity.
Active installs
300+
Rating
5.0★
wp.org · 3 reviews
Downloads / 30d
314
Momentum
+22% low volume
30d vs the 30d before
Against 2104 tracked Email & Marketing plugins: health 85 vs 67 average · rating, weighted for review count, 4.1★ vs 3.8★.
Where it ranks in wp.org search
Main keywords, best position first
- #2 mailpoet Up 2
- #7 gmail api Up 1
- #11 smtp mail
- #12 phpmailer Up 2
- #18 post via mail
- #19 gmail
- #20 wp gmail smtp Down 2
- #24 smtp
Tags still to break into the top 24: wp mail.
What to fix first
- 1
Ask happy users for a review
3 reviews so far. wp.org gives the rating more weight as the count grows past 25.
- 2
Swap “wp mail” and “smtp” for “smtp mail” and “gmail”
“wp mail” isn't earning its slot: you're not in the first 24 results for its own search. “smtp mail” sits at #11 untagged, close enough for a declared tag to move it up. “smtp” isn't earning its slot: it only gets you to #24. “gmail” sits at #19 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- 3
#12 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Ranking signals
Listing score 89/100
- Update recency Strong
Updated 54 days ago
- WP compatibility Strong
Tested up to WordPress 7.1.4, the current branch or newer
- Rating quality Holding it back
5.0★ over 3 reviews, weighted for review count to 4.2★ and held back under 25 reviews
- Listing tuning Strong
5 of 5 tags set · short description in place
What we found
Review volume is thin
OpportunityOnly 3 ratings. A handful of reviews makes your star average fragile and weakens trust at install time.
What to do: Run a structured in-plugin review prompt and a review campaign.
Healthy but under-discovered
OpportunityThis plugin scores 85/100 on health yet sits at 300 installs. The product is good; distribution is the gap.
What to do: A WP Mayor review and placement can put it in front of the right audience.
Readme fails 2 of 8 AI readiness checks
OpportunityAI assistants recommend what they can quote. Failing: says what it does and names who it is for. Short description names no action; say what the plugin does for the site.
What to do: Rewrite the readme so each failed check passes: say the job in the first line, answer real questions in the FAQ, name who it is for and what it works with, and use headings and lists. For the same check on your plugin's own website, run the free AI visibility scan from AgentVania.
Run the free AI visibility scan →Small download base. 314 downloads in 30 days, so a +22% move is a few installs rather than a trend.
Light support activity. Few recent support threads, so there is no backlog to report.
Actively maintained. Updated within the last quarter, a strong trust and ranking signal.
No open vulnerabilities recorded. No unpatched security advisory is recorded against this plugin.
Downloads, last 2 years
From our own archive, not wp.org's current-week figure.
WP Mayor
Plugin promotion & growth
SMTP Mail Control for MailPoet is a strong product that not enough people know about.
A WP Mayor review and placement put it in front of WordPress users who are choosing plugins.
- A WP Mayor review. An independent, in-depth review in front of a high-intent audience.
- Newsletter coverage. A feature in the WP Mayor newsletter, straight to subscribers.
- A sponsored placement. Targeted visibility across WP Mayor for a defined campaign.