Plugin Pulse Beta
← Rankings

wp.org search vs our merit ranking: “post via mail”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “post via mail”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Ultimate WP Mail shows at wp.org #7 but places #15 on merit, a gap of 8 places. Its 700+ installs carry it up the search order; its 4.5★ average from 21 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Email Subscribers & Newsletters by Icegram Express – Email Marketing, Post Notifications & WooCommerce Marekting Automation for WordPress places #10 on merit, 4.6★ from 1,170 reviews, but shows at wp.org #15. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WP Mail SMTP by WPForms – SMTP for Reliable Email Delivery with Gmail, Outlook, Amazon SES, Brevo, Other SMTP & More 4M+ · 4.8★ (5,211) wp.org #1 2 Post SMTP – Complete Email Delivery and SMTP Solution with Email Logs, Alerts, Backup SMTP & Mobile App 300K+ · 4.7★ (528) wp.org #2 3 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5,043) wp.org #4 wp.org ranks it 1 place below merit 4 Mail logging & Catcher 20K+ · 4.9★ (108) wp.org #3 wp.org ranks it 1 place above merit 5 Mail Mint – Email Marketing, Automation & WooCommerce Emails with AI Assistance 4K+ · 4.7★ (125) wp.org #5 6 Newsletter – Send awesome emails from WordPress 200K+ · 4.6★ (1,205) wp.org #9 wp.org ranks it 3 places below merit 7 All-In-One Security (AIOS) – Security and Firewall 1M+ · 4.7★ (1,720) wp.org #8 wp.org ranks it 1 place below merit 8 Manage Notification E-mails 100K+ · 4.8★ (56) wp.org #6 wp.org ranks it 2 places above merit 9 Polylang 900K+ · 4.7★ (3,004) wp.org #13 wp.org ranks it 4 places below merit 10 Email Subscribers & Newsletters by Icegram Express – Email Marketing, Post Notifications & WooCommerce Marekting Automation for WordPress 50K+ · 4.6★ (1,170) wp.org #15 wp.org ranks it 5 places below merit 11 WP SMTP Mailer – SMTP7 8K+ · 5.0★ (115) wp.org #10 wp.org ranks it 1 place above merit 12 Advanced Shipment Tracking for WooCommerce 70K+ · 4.5★ (355) wp.org #12 13 WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14,389) wp.org #24 ↓1 wp.org ranks it 11 places below merit 14 MailPoet – Newsletters, Email Marketing, and Automation 500K+ · 4.4★ (1,435) wp.org #19 wp.org ranks it 5 places below merit 15 Ultimate WP Mail 700+ · 4.5★ (21) wp.org #7 wp.org ranks it 8 places above merit 16 Post Fields for Contact Form 7 3K+ · 5.0★ (34) wp.org #11 wp.org ranks it 5 places above merit 17 Antispam Bee 700K+ · 4.8★ (226) wp.org #16 wp.org ranks it 1 place above merit 18 YaySMTP – WP Mail SMTP with Email Logs, Tracking & Reports 10K+ · 4.9★ (45) wp.org #14 wp.org ranks it 4 places above merit 19 Noptin – Newsletter, New Post Notifications & Email Automation 10K+ · 4.5★ (120) wp.org #21 wp.org ranks it 2 places below merit 20 GTM4WP – A Google Tag Manager (GTM) plugin for WordPress 700K+ · 4.5★ (155) wp.org #22 ↑2 wp.org ranks it 2 places below merit 21 Post My CF7 Form 2K+ · 4.8★ (48) wp.org #20 wp.org ranks it 1 place above merit 22 Post Status Notifier Lite 700+ · 3.9★ (17) wp.org #23 ↓1 wp.org ranks it 1 place below merit 23 Comment Moderation/Notification Recipients 1K+ · 5.0★ (4) wp.org #17 wp.org ranks it 6 places above merit 24 SMTP Mail Control for MailPoet 300+ · 5.0★ (3) wp.org #18 wp.org ranks it 6 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.