Running audit
UpdraftPlus: WP Backup & Migration Plugin
- Pulling install history
- Scoring plugin health
- Checking ranking factors
- Reading recent reviews
- Writing your report
Plugin audit
UpdraftPlus: WP Backup & Migration Plugin
UpdraftPlus: WP Backup & Migration Plugin is solid but leaving growth on the table.
Active installs
4M+
Rating
4.8★
wp.org · 8710 reviews
Downloads / 30d
6M
Momentum
-16%
30d vs the 30d before
Against 562 tracked Backup plugins: health 93 vs 75 average · rating, weighted for review count, 4.8★ vs 3.8★.
What we found
Downloads are cooling
Needs work30-day download momentum is -16% while the Backup category median is +5%. The decline is steeper than the market, which points at something plugin-specific.
What to do: A coordinated content and outreach push can re-ignite installs.
Readme fails 1 of 8 AI readiness checks
OpportunityAI assistants recommend what they can quote. Failing: names who it is for. One audience phrase ("if you need"); say who the plugin is for and what they use it for.
What to do: Rewrite the readme so each failed check passes: say the job in the first line, answer real questions in the FAQ, name who it is for and what it works with, and use headings and lists. For the same check on your plugin's own website, run the free AI visibility scan from AgentVania.
Run the free AI visibility scan →Actively maintained. Updated within the last quarter, a strong trust and ranking signal.
Trusted by users. 8710 reviews averaging 4.8★ on wp.org, a durable reputation.
No open vulnerabilities recorded. No unpatched security advisory is recorded against this plugin.
Support threads get resolved. 82% of recent support threads are resolved.
Downloads, last 2 years
From our own archive, not wp.org's current-week figure.
WP Mayor
Plugin promotion & growth
Close the gaps above, then put UpdraftPlus: WP Backup & Migration Plugin in front of the right audience.
WP Mayor helps plugin teams sharpen the product story and amplify it to a high-intent WordPress audience.
- A WP Mayor review. An independent, in-depth review in front of a high-intent audience.
- Newsletter coverage. A feature in the WP Mayor newsletter, straight to subscribers.
- A new-features video. A short video walking through what is new and why it matters.
- A sponsored placement. Targeted visibility across WP Mayor for a defined campaign.
- Growth consulting. Work with our team directly on positioning, distribution and conversion.