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UpdraftPlus: WP Backup & Migration Plugin

by David Anderson / Team Updraft · Backup

Also makes 15 other plugins · 6.3M+ installs across the portfolio →

Backup, restore or migrate your WordPress website to another host or domain. Schedule backups or run manually. Migrate in minutes.

How scoring works →
97 Health · A
Maintenance 100/100
Rating quality 97/100
Support 91/100

97 health vs 71 average across 256 Backup plugins

Directory ranking optimization

How it's scored →

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

97 / 100

Excellent listing optimization

Well tuned across the board

Update recency 100/100
WP compatibility 100/100
Rating quality 96/100
Listing tuning 100/100
Support resolution 86/100

Daily downloads

Since 2022-10-05 · 1,421 days · wp.org + Plugin Pulse archive

+34% vs prior 30d
90.6KDownloads · Aug 26

30-day downloads

Rolling 30-day volume · peaks are release surges

2.1M

now · peak 5.1M

2.1M30d downloads · Aug 26

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

UpdraftPlus: WP Back · #15 you Duplicator · #41 Backuply · #95 BackWPup · #133

Rating trend

Star average over time · dips mark rough releases

4.8Stars · Aug 26

Update activity

How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.

698per 1k installs · Aug 26

Release cadence

Actively maintained
from wp.org release tags

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

7

releases in the last 12 months

3mo ago

latest release · v1.26.5

368

tagged releases on record

Recent releases

1.26.5 · 3mo ago1.26.4 · 4mo ago1.26.3 · 4mo ago1.26.2 · 5mo ago1.26.1 · 7mo ago1.25.9 · 10mo ago1.25.8 · 11mo ago1.25.7 · 1.0y ago1.25.6 · 1.2y ago1.25.5 · 1.4y ago1.25.3 · 1.4y ago1.25.2 · 1.5y ago1.25.1 · 1.6y ago1.24.12 · 1.6y ago

What its installed base runs

via wordpress.org

Share of active installs on each version of this plugin · 67% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

v1.26 67%
v1.25 14%
v1.24 7%
v1.23 5.2%
Older / other versions 7%

Estimated active installs

The public count shows “3M+”. Our estimate pins where the real number sits.

modeled estimate
3M–4M ≈3.6M

Modeled within the band wp.org reports; tightens as we track daily.

Install history · since 2015-03-10 · 1,424 observations

3MInstalls · Aug 26

Estimated value

What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.

high confidence

Est. annual revenue

≈$2.6M range $850K–$7.9M

Est. acquisition value

≈$8.7M range $2.1M–$36M

A large install base, a clear pro tier and a steady trend. As reliable as an outside estimate gets.

How we estimate this

Assumptions

  • Free → paid conversion. 0.5%–2% of active installs pay for the pro tier. Typical for freemium WordPress plugins; the real rate varies a lot by product. Past 1M installs we taper the rate down: a giant free plugin’s long tail converts far worse.
  • Annual price per customer. $79–$149 a year, typical for Backup plugins rather than this plugin's own pricing.
  • Acquisition multiple. 2.5x–4.5x annual revenue, the going range for small WordPress-plugin businesses, stretched a little because downloads are growing.
  • Install base. 3M–4M active installs, from our install estimate (wp.org only publishes the floor).

Inputs

Active installs
3M–4M
Category
Backup
Pro tier
detected (known freemium plugin with a public paid tier)
Download trend
growing (30d downloads up vs prior 30d)
Reviews
8,623
Last updated
4 days ago

Revenue is installs × conversion × price; value is revenue × a typical acquisition multiple. Every factor is an assumption band, so the output is a wide range on purpose. If you're buying or selling, treat this as a starting point for due diligence.

Details

Version
1.26.7
Last updated
4d ago
Added
2012-05-22 · 14 yrs old
Requires WP
3.2
Tested up to
7.1
Requires PHP

Recent review vibe

read from the latest 12 reviews to 2026-07-20
Positive PraiseOnboardingPricing

Reviewers call UpdraftPlus reliable and easy to set up, with quick support and free-tier S3 backups praised enough to prompt premium upgrades.

Recent reviews

All reviews on wp.org ↗
  1. molester
    1mo ago

    Superb plug-in for safely backing up and maintaining stability when undertaking site updates. I wouldn’t manage a website without this plug-in installed. Top Marks!

    Read on wp.org ↗
  2. andrearanha90
    1mo ago

    I found UpdraftPlus just after getting my WPsite hacked, and after long difficult hours trying to get it back. That never happened again. 👏

    Read on wp.org ↗
  3. John1153
    1mo ago

    I have been using UpdraftPlus to back up my WordPress site for a number of years. And the best comment I can make is, it just works. You never have to worry about it, it doesn’t break, and it just runs like clockwork. It is an excellent plugin that I would recommend to anyone using WordPress to ensure they have a security net when needed, and let’s face it, sometimes you need one!

    Read on wp.org ↗
  4. zakarianano
    1mo ago

    been using it for years, it’s the best

    Read on wp.org ↗
  5. bobblair
    1mo ago

    UpdraftPlus just keeps chugging along in the background. No drama, no problems, just backups on schedule.

    Read on wp.org ↗
  6. PsYk3s
    1mo ago

    For decades Ive built wordpress sites and updraft plus has been my go-to backups and recovery addon. Ive tried many others and it is just an intuitive plugin. Daily, weekly or custom times to backup offsite is a winner. On the other hand I applied to work for them and I think they just dont want outsiders moving to Cape Town so I may hold off a subscription or two xD. JK. Great work guys, hopefully my application will eventually be up to your standard.

    Read on wp.org ↗
  7. devjr64
    1mo ago

    It just works, thx 😀

    Read on wp.org ↗
  8. kanwarsation
    1mo ago

    Installed and backed up in minutes. I can’t believe the Updraft devs thought it would be ok to make a great, feature-rich plugin that is also easy to use and doesn’t need noobs to chew up their own hair in frustration. WTF, devs? You’re making the other plugins look bad.

    Read on wp.org ↗

Latest updates

via wp.org changelog

Recent releases and news for this plugin

  1. Version 1.26.5 SECURITY: Previous versions contained a defect allowing sites with an active Migrator key (paid versions only) or UpdraftCentral key (free and paid versions) to have unauthorised operations carried out on them. All users 1.26.5
  2. Version 1.26.4 FIX: In version 1.26.2, a regression prevented the backup schedule, including the day name or number, as well as backup entity exclusion rules, from being saved. TWEAK: Alert users who wrongly enter URLs instead of an ac 1.26.4
  3. Version 1.26.3 FEATURE: Implemented enhanced streaming extraction for large files during restoration to handle cases where the file size exceeds the PHP memory limit. FIX: Fix users role filter empty state shows generic “Failed to Fetc 1.26.3
  4. Version 1.26.2 TWEAK: Added PHP 8.5 support to UpdraftClone TWEAK: Fix deprecation warnings in PHP 8.4 for the Dropbox integration TWEAK: Make abort backup warning icon responsive with percentage-based sizing TWEAK: Prevent the suppres 1.26.2
  5. Version 1.26.1 FIX: Google Drive chunked uploads didn’t resume from where it left off but started from the beginning resulting in file duplicates TWEAK: Add a WP-CLI command to register a product key (premium) TWEAK: Add product regist 1.26.1
  6. Version 1.25.9 FIX: A regression that resulted in the list of tables within the “Database size” tools not being displayed, due to code refactoring implemented in version 1.25.8. TWEAK: Add function for returning Advanced Tools menu dat 1.25.9

Known vulnerabilities

via Wordfence Intelligence

17 disclosed vulnerabilities on record for this plugin, all fixed in the current version. Sites on older versions stay exposed until they update.

  1. 2026-06-10 CVE-2026-10795 Improper Verification of Cryptographic Signature Affects 2.0 - 2.26.5 Patched in 2.26.5
  2. 2025-01-15 CVE-2025-0215 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 1.24.12 Patched in 1.25.1
  3. 2025-01-03 CVE-2024-10957 Deserialization of Untrusted Data Affects 1.23.8 - 1.24.11 Patched in 1.24.12
  4. 2023-11-07 CVE-2023-5982 Cross-Site Request Forgery (CSRF) Affects <= 1.23.10 Patched in 1.23.11
  5. 2023-05-18 CVE-2023-32960 Cross-Site Request Forgery (CSRF) Affects <= 1.23.3 Patched in 1.23.4
  6. 2023-03-16 Missing Authorization Affects 1.22.14 - 1.23.2 Patched in 1.23.3
  7. 2023-03-08 Insertion of Sensitive Information into Log File Affects <= 1.22.24 Patched in 1.23.1
  8. 2022-04-07 CVE-2022-0864 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects < 1.22.9 Patched in 1.22.9
  9. 2022-02-17 CVE-2022-0633 Missing Authorization Affects 1.16.7 - 1.22.3 Patched in 1.22.3
  10. 2021-12-28 CVE-2021-25089 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects 0.7.4 - 1.16.68 Patched in 1.16.69
  11. 2021-12-06 CVE-2021-25022 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects < 1.16.66 Patched in 1.16.66
  12. 2021-07-12 Improper Control of Filename for Include/Require Statement in PHP Program ('PHP Remote File Inclusion') Affects <= 1.16.56 Patched in 1.16.59
  13. 2021-05-09 CVE-2021-24423 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects < 1.6.59 Patched in 1.6.59
  14. 2020-09-22 CVE-2015-9360 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects < 1.9.64 Patched in 1.9.64
  15. 2017-08-08 CVE-2017-18593 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 1.13.4 Patched in 1.13.5
  16. 2015-04-20 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 1.9.6.3 Patched in 1.9.6.4
  17. 2015-02-03 Improper Privilege Management Affects < 1.9.51 Patched in 1.9.51

Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.

CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.

Behavioral tests

via WP Hive

Automated install-time checks, tested on PHP 8.1.12 · WP 7.0

Low memory footprint
Low page-speed impact
Runs on latest PHP + WP
No PHP errors
No JS errors
Activates cleanly
No resource errors
No external HTTP errors
Optimized database use
Frequently updated

Languages

via translate.wordpress.org

Translated into 68 languages, 13 at 90% or more

Croatian 100%
Czech 100%
Dutch 100%
Dutch (Formal) 100%
English (UK) 100%
Korean 100%
Portuguese (Brazil) 100%
Spanish (Argentina) 100%
Spanish (Chile) 100%
Spanish (Spain) 100%
Japanese 98%
Persian 98%
French (France) 94%
Vietnamese 89%
Galician 87%
German 87%
Greek 84%
Turkish 83%
Norwegian (Bokmål) 74%
Swedish 70%
Italian 68%
Russian 61%
Romanian 60%
German (Formal) 59%

Plus 44 more locales with partial translations.

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

No tier crossings observed yet.

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

Compare head to head →

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UpdraftPlus: WP Backup & Migration Plugin: 3M+ active installs, 4.8★ (8,623 reviews). Plugin Pulse (WP Mayor), as of 2026-08-25. https://plugins.wpmayor.com/plugin/updraftplus