UpdraftPlus: WP Backup & Migration Plugin
by David Anderson / Team Updraft · Backup
Also makes 15 other plugins · 6.3M+ installs across the portfolio →
Backup, restore or migrate your WordPress website to another host or domain. Schedule backups or run manually. Migrate in minutes.
97 health vs 71 average across 256 Backup plugins
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Daily downloads
Since 2022-10-05 · 1,421 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
2.1M
now · peak 5.1M
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
7
releases in the last 12 months
3mo ago
latest release · v1.26.5
368
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 67% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “3M+”. Our estimate pins where the real number sits.
Modeled within the band wp.org reports; tightens as we track daily.
Install history · since 2015-03-10 · 1,424 observations
Estimated value
What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.
Est. annual revenue
Est. acquisition value
A large install base, a clear pro tier and a steady trend. As reliable as an outside estimate gets.
How we estimate this
Assumptions
- Free → paid conversion. 0.5%–2% of active installs pay for the pro tier. Typical for freemium WordPress plugins; the real rate varies a lot by product. Past 1M installs we taper the rate down: a giant free plugin’s long tail converts far worse.
- Annual price per customer. $79–$149 a year, typical for Backup plugins rather than this plugin's own pricing.
- Acquisition multiple. 2.5x–4.5x annual revenue, the going range for small WordPress-plugin businesses, stretched a little because downloads are growing.
- Install base. 3M–4M active installs, from our install estimate (wp.org only publishes the floor).
Inputs
- Active installs
- 3M–4M
- Category
- Backup
- Pro tier
- detected (known freemium plugin with a public paid tier)
- Download trend
- growing (30d downloads up vs prior 30d)
- Reviews
- 8,623
- Last updated
- 4 days ago
Revenue is installs × conversion × price; value is revenue × a typical acquisition multiple. Every factor is an assumption band, so the output is a wide range on purpose. If you're buying or selling, treat this as a starting point for due diligence.
Details
Recent review vibe
read from the latest 12 reviews to 2026-07-20Reviewers call UpdraftPlus reliable and easy to set up, with quick support and free-tier S3 backups praised enough to prompt premium upgrades.
Recent reviews
All reviews on wp.org ↗- ★★★★★ molester1mo ago
Superb plug-in for safely backing up and maintaining stability when undertaking site updates. I wouldn’t manage a website without this plug-in installed. Top Marks!
Read on wp.org ↗ - ★★★★★ andrearanha901mo ago
I found UpdraftPlus just after getting my WPsite hacked, and after long difficult hours trying to get it back. That never happened again. 👏
Read on wp.org ↗ - ★★★★★ John11531mo ago
I have been using UpdraftPlus to back up my WordPress site for a number of years. And the best comment I can make is, it just works. You never have to worry about it, it doesn’t break, and it just runs like clockwork. It is an excellent plugin that I would recommend to anyone using WordPress to ensure they have a security net when needed, and let’s face it, sometimes you need one!
Read on wp.org ↗ - ★★★★★ zakarianano1mo ago
been using it for years, it’s the best
Read on wp.org ↗ - ★★★★★ bobblair1mo ago
UpdraftPlus just keeps chugging along in the background. No drama, no problems, just backups on schedule.
Read on wp.org ↗ - ★★★★★ PsYk3s1mo ago
For decades Ive built wordpress sites and updraft plus has been my go-to backups and recovery addon. Ive tried many others and it is just an intuitive plugin. Daily, weekly or custom times to backup offsite is a winner. On the other hand I applied to work for them and I think they just dont want outsiders moving to Cape Town so I may hold off a subscription or two xD. JK. Great work guys, hopefully my application will eventually be up to your standard.
Read on wp.org ↗ - ★★★★★ devjr641mo ago
It just works, thx 😀
Read on wp.org ↗ - ★★★★★ kanwarsation1mo ago
Installed and backed up in minutes. I can’t believe the Updraft devs thought it would be ok to make a great, feature-rich plugin that is also easy to use and doesn’t need noobs to chew up their own hair in frustration. WTF, devs? You’re making the other plugins look bad.
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 1.26.5 SECURITY: Previous versions contained a defect allowing sites with an active Migrator key (paid versions only) or UpdraftCentral key (free and paid versions) to have unauthorised operations carried out on them. All users 1.26.5
- — Version 1.26.4 FIX: In version 1.26.2, a regression prevented the backup schedule, including the day name or number, as well as backup entity exclusion rules, from being saved. TWEAK: Alert users who wrongly enter URLs instead of an ac 1.26.4
- — Version 1.26.3 FEATURE: Implemented enhanced streaming extraction for large files during restoration to handle cases where the file size exceeds the PHP memory limit. FIX: Fix users role filter empty state shows generic “Failed to Fetc 1.26.3
- — Version 1.26.2 TWEAK: Added PHP 8.5 support to UpdraftClone TWEAK: Fix deprecation warnings in PHP 8.4 for the Dropbox integration TWEAK: Make abort backup warning icon responsive with percentage-based sizing TWEAK: Prevent the suppres 1.26.2
- — Version 1.26.1 FIX: Google Drive chunked uploads didn’t resume from where it left off but started from the beginning resulting in file duplicates TWEAK: Add a WP-CLI command to register a product key (premium) TWEAK: Add product regist 1.26.1
- — Version 1.25.9 FIX: A regression that resulted in the list of tables within the “Database size” tools not being displayed, due to code refactoring implemented in version 1.25.8. TWEAK: Add function for returning Advanced Tools menu dat 1.25.9
Known vulnerabilities
via Wordfence Intelligence17 disclosed vulnerabilities on record for this plugin, all fixed in the current version. Sites on older versions stay exposed until they update.
- 2026-06-10 CVE-2026-10795 Improper Verification of Cryptographic Signature Affects 2.0 - 2.26.5 Patched in 2.26.5
- 2025-01-15 CVE-2025-0215 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 1.24.12 Patched in 1.25.1
- High · 8.8 UpdraftPlus: WP Backup & Migration Plugin 1.23.8 - 1.24.11 - Unauthenticated PHP Object Injection ↗2025-01-03 CVE-2024-10957 Deserialization of Untrusted Data Affects 1.23.8 - 1.24.11 Patched in 1.24.12
- 2023-03-16 Missing Authorization Affects 1.22.14 - 1.23.2 Patched in 1.23.3
- 2023-03-08 Insertion of Sensitive Information into Log File Affects <= 1.22.24 Patched in 1.23.1
- 2022-04-07 CVE-2022-0864 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects < 1.22.9 Patched in 1.22.9
- Medium · 6.1 UpdraftPlus WordPress Backup Plugin <= 1.16.68 - Reflected Cross-Site Scripting via updraft_restore ↗2021-12-28 CVE-2021-25089 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects 0.7.4 - 1.16.68 Patched in 1.16.69
- 2021-12-06 CVE-2021-25022 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects < 1.16.66 Patched in 1.16.66
- 2021-07-12 Improper Control of Filename for Include/Require Statement in PHP Program ('PHP Remote File Inclusion') Affects <= 1.16.56 Patched in 1.16.59
- 2021-05-09 CVE-2021-24423 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects < 1.6.59 Patched in 1.6.59
- 2020-09-22 CVE-2015-9360 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects < 1.9.64 Patched in 1.9.64
- 2017-08-08 CVE-2017-18593 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 1.13.4 Patched in 1.13.5
- 2015-04-20 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 1.9.6.3 Patched in 1.9.6.4
- 2015-02-03 Improper Privilege Management Affects < 1.9.51 Patched in 1.9.51
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0
Languages
via translate.wordpress.orgTranslated into 68 languages, 13 at 90% or more
Plus 44 more locales with partial translations.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
No tier crossings observed yet.
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Duplicator – Backups & Migration Plugin – Cloud Backups, Scheduled Backups, & More 1M+ installs · 4.9★ · 5 shared tags A -
Backuply – Backup, Restore, Migrate and Clone 600K+ installs · 4.5★ · 4 shared tags A -
BackWPup – WordPress Backup & Restore Plugin 400K+ installs · 4.0★ · 4 shared tags A -
Total Upkeep – WordPress Backup Plugin plus Restore & Migrate by BoldGrid 50K+ installs · 4.8★ · 4 shared tags A -
WP Database Backup – Unlimited Database & Files Backup by Backup for WP 30K+ installs · 4.4★ · 4 shared tags A -
Backup, Restore and Migrate your sites with XCloner 10K+ installs · 4.2★ · 4 shared tags A
Embed this report card
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<iframe src="https://plugins.wpmayor.com/embed/updraftplus" width="480" height="300" style="border:0" loading="lazy" title="UpdraftPlus: WP Backup & Migration Plugin — Plugin Pulse"></iframe> UpdraftPlus: WP Backup & Migration Plugin: 3M+ active installs, 4.8★ (8,623 reviews). Plugin Pulse (WP Mayor), as of 2026-08-25. https://plugins.wpmayor.com/plugin/updraftplus