Plugin audit
UTM Tracker for Contact Form 7
UTM Tracker for Contact Form 7 is healthy and under-discovered, a promotion opportunity.
Active installs
500+
Rating
5.0★
wp.org · 2 reviews
Downloads / 30d
251
Momentum
+24% low volume
30d vs the 30d before
Against 1781 tracked Analytics plugins: health 81 vs 67 average .
Where it ranks in wp.org search
Main keywords, best position first
- #2 utm leads tracker
- #2 utm tracker
- #3 cf7 utm tracking
- #3 utm parameters Up 1
- #6 utm Down 1
- #8 utm tracking Up 1
- #9 tracker
- #14 marketing attribution Down 2
Tags still to break into the top 24: contact form 7.
What to fix first
- 1
Swap “marketing attribution” for “tracker”
“marketing attribution” isn't earning its slot: it only gets you to #14. “tracker” sits at #9 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- 2
One page off on “marketing attribution”
#14 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
- 3
Ask happy users for a review
A short in-plugin prompt after a success moment is the usual way. Reviews give the listing a rating people trust at install time.
Ranking signals
Listing score 89/100
- Update recency Strong
Updated 149 days ago
- WP compatibility Strong
Tested up to WordPress 7.0.8; the current branch is 7.1
- Rating quality Neutral
2 reviews so far, too few to judge quality
- Listing tuning Strong
5 of 5 tags set · short description in place
What we found
Review volume is thin
OpportunityOnly 2 ratings. A handful of reviews makes your star average fragile and weakens trust at install time.
What to do: Run a structured in-plugin review prompt and a review campaign.
Healthy but under-discovered
OpportunityThis plugin scores 81/100 on health yet sits at 500 installs. The product is good; distribution is the gap.
What to do: A WP Mayor review and placement can put it in front of the right audience.
Small download base. 251 downloads in 30 days, so a +24% move is a few installs rather than a trend.
Light support activity. Few recent support threads, so there is no backlog to report.
No open vulnerabilities recorded. No unpatched security advisory is recorded against this plugin.
Readme is easy for AI assistants to quote. All 8 readiness checks pass: a plain summary, a real FAQ, named audiences and integrations, quotable structure. For the same check on your plugin's own website, run the free AI visibility scan from AgentVania. Run the free AI visibility scan →
Downloads, last 2 years
From our own archive, not wp.org's current-week figure.
WP Mayor
Plugin promotion & growth
UTM Tracker for Contact Form 7 is a strong product that not enough people know about.
A WP Mayor review and placement put it in front of WordPress users who are choosing plugins.
- A WP Mayor review. An independent, in-depth review in front of a high-intent audience.
- Newsletter coverage. A feature in the WP Mayor newsletter, straight to subscribers.
- A sponsored placement. Targeted visibility across WP Mayor for a defined campaign.