UTM Tracker for Contact Form 7
by Adnan Buksh · Analytics
Track UTM parameters in Contact Form 7 submissions automatically and identify which campaigns generate real leads from your marketing traffic.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 81/100
Few reviews
Active installs
400+
≈500 estimated
Momentum
+31%
downloads vs prior 30d
Biggest opportunity: Swap “contact form 7” and “marketing attribution” for “tracker” and “roi”. “contact form 7” isn't earning its slot: you're not in the first 24 results for its own search. “tracker” sits at #9 untagged, close enough for a declared tag to move it up. “marketing attribution” isn't earning its slot: it only gets you to #14. “roi” sits at #22 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
81 health vs 67 average across 1,832 Analytics plugins
Install conversion
How it's measured →17%
of downloads still active
At least 400 of 2.3K lifetime downloads are still running, above its category: the median Analytics plugin keeps 1.2%, across 1,011 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Analytics plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 2 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Support resolution
Updated 145 days ago
Tested up to WordPress 7.0.8; the current branch is 7.1
5.0★ over 2 reviews, smoothed to 4.13★ and held back under 25 reviews
5 of 5 tags set · short description in place
0 of 2 support threads resolved in the last 2 months
To rank higher: Mark more forum threads resolved — the resolved ratio feeds the ranking.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
40
Momentum
Losing ground
-0.1
Velocity
places per keyword, 28d
23%
Breadth
of keywords climbing, 28d
+0.2
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| utm tracker | #2 | #7 | 0 |
| cf7 utm tracking your tag | #3 | #5 | 0 |
| utm parameters your tag | #4 | #16 | 0 |
| utm | #6 | #15 | down 1 |
| utm leads tracker | #2 | #4 | 0 |
| tracker | #9 | #16 | 0 |
| utm tracking your tag | #9 | #19 | 0 |
| marketing attribution your tag | #14 | #17 | down 2 |
| page tracker | #9 | #17 | up 2 |
| plugin tracker | #11 | #18 | up 1 |
| contact form 7 confirm | #11 | #21 | 0 |
| roi | #22 | #19 | 0 |
| minimal contact form | #13 | #19 | down 2 |
| traffic attribution | #15 | #22 | down 2 |
| contact form confirm | #17 | #22 | up 1 |
| ad attribution | #17 | #19 | up 1 |
| lightweight contact form | #24 | #24 | down 1 |
| contact form 7 your tag | Not in the top 24 | ||
36 searches this plugin appeared in over the last 90 days, 17 listed. 19 left out as unrelated or noise (years, numbers, stray words). 1 of its tags isn't in the top 24 for their own search.
What to do about it
- Swap “contact form 7” and “marketing attribution” for “tracker” and “roi”. “contact form 7” isn't earning its slot: you're not in the first 24 results for its own search. “tracker” sits at #9 untagged, close enough for a declared tag to move it up. “marketing attribution” isn't earning its slot: it only gets you to #14. “roi” sits at #22 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- One page off on “marketing attribution”. #14 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 27 Jul 2025 · 464 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 307 · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
2
releases in the last 12 months
5mo ago
latest release · v1.6 · 10 Jun 2026
4
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 43% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “400+”. Our estimate pins where the real number sits.
Crossed into this band 2 days ago and a band this size takes about a year or more to cross, so the real count is still just under 500.
At the current install trend, crossing 500+ in roughly 109 days.
Install history since 26 Jul 2025
Recent reviews
All reviews on wp.org ↗- ★★★★★ mydigitalgrowth8mo ago
Finally! This plugin solved my tracking issues instantly. It works very well and captures all the essential data (source, medium, campaign, etc.) perfectly. Highly recommended for anyone running ads or tracking ROI on their WordPress site.
Read on wp.org ↗ - ★★★★★ iqrabuksh1.0y ago
UTM Tracker for Contact Form 7 does exactly what it promises: preserves UTM parameters through redirects and stores them with Contact Form 7 submissions. Setup took less than a minute and it’s extremely lightweight — no performance hit on our site. We’ve already recovered missing campaign data and improved our attribution. Great plugin from a focused developer. Thanks!
Read on wp.org ↗
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
8 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Track UTM parameters in Contact Form 7 submissions automatically and identify which campaigns generate real..."
- ✓ Has a FAQ 5 questions in the FAQ.
- ✓ FAQ asks real questions 5 of 5 read like questions a user would type.
- ✓ Names who it is for Names its audience or use cases ("if you run", "perfect for", "if you need").
- ✓ Names what it works with Mentions Contact Form 7, Facebook.
- ✓ Headings and lists 5 headings and 1 list.
- ✓ Enough to quote 3,224 characters of description.
- ✓ Tags match the text 3 of 5 tags appear in the text; "cf7 utm tracking", "utm tracking" do not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-10-31 500+ → 400+ down after 3 days in tier
- 2026-10-28 400+ → 500+ up after 1 days in tier
- 2026-10-27 500+ → 400+ down after 1 days in tier
- 2026-10-26 400+ → 500+ up after 91 days in tier
- 2026-07-27 300+ → 400+ up after 80 days in tier
- 2026-05-08 200+ → 300+ up after 86 days in tier
- 2026-02-11 100+ → 200+ up after 74 days in tier
- 2025-11-29 90+ → 100+ up after 11 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
UTM Event Tracker and Analytics, UTM Grabber 800+ installs · 4.3★ · 2 shared tags A -
Database Addon for Contact Form 7 – CFDB7 600K+ installs · 5.0★ · 1 shared tag A -
Redirection for Contact Form 7 200K+ installs · 4.7★ · 1 shared tag A -
ReCaptcha v2 for Contact Form 7 200K+ installs · 4.8★ · 1 shared tag A -
Conditional Fields for Contact Form 7 100K+ installs · 4.7★ · 1 shared tag A -
DTX – Dynamic Text Extension for Contact Form 7 100K+ installs · 4.6★ · 1 shared tag B
Embed this report card
Drop a live Pulse card for UTM Tracker for Contact Form 7 into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/utm-tracker-for-contact-form-7" width="480" height="300" style="border:0" loading="lazy" title="UTM Tracker for Contact Form 7 — Plugin Pulse"></iframe> UTM Tracker for Contact Form 7: 400+ active installs, 5.0★ (2 reviews). Plugin Pulse (WP Mayor), as of 2026-11-02. https://plugins.wpmayor.com/plugin/utm-tracker-for-contact-form-7
Spotted a number that looks wrong? Report a data issue and we'll check it against the source.