Running audit
Swift SMTP (formerly Welcome Email Editor)
- Pulling install history
- Scoring plugin health
- Checking ranking factors
- Reading recent reviews
- Writing your report
Plugin audit
Swift SMTP (formerly Welcome Email Editor)
Swift SMTP (formerly Welcome Email Editor) is solid but leaving growth on the table.
Active installs
7K+
Rating
4.2★
68 reviews
Downloads / 30d
673
Momentum
+6%
30d vs the 30d before
Against 1297 tracked Email & Marketing plugins: health 76 vs 63 average · rating 4.19★ vs 3.85★.
What we found
Update cadence is slipping
Needs workLast updated 9 months ago. Freshness is one of the strongest directory-ranking signals.
What to do: Get back on a visible release cadence, even minor releases.
Healthy but under-discovered
OpportunityThis plugin scores 76/100 on health yet sits at 7,000 installs. The product is good; distribution is the gap.
What to do: A WP Mayor review and placement can put it in front of the right audience.
Downloads, last 2 years
From our own archive, not wp.org's current-week figure.
WP Mayor
Plugin promotion & growth
Swift SMTP (formerly Welcome Email Editor) is a strong product that not enough people know about.
WP Mayor reaches hundreds of thousands of WordPress users a month. A review and placement can turn a healthy plugin into a growing one.
- A WP Mayor review. An independent, in-depth review in front of a high-intent audience.
- Newsletter coverage. A feature in the WP Mayor newsletter, straight to subscribers.
- A new-features video. A short video walking through what is new and why it matters.
- A sponsored placement. Targeted visibility across WP Mayor for a defined campaign.
- Growth consulting. Work with our team directly on positioning, distribution and conversion.