Swift SMTP (formerly Welcome Email Editor)
by David Vongries · Email & Marketing
Also makes 8 other plugins · 96.9K+ installs across the portfolio →
Swift SMTP is a free & simple SMTP Plugin for WordPress.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 76/100
no flags
Active installs
7K+
≈7.5K estimated
Momentum
+29%
downloads vs prior 30d
Biggest opportunity: Swap “smtp”, “wordpress email” and “wp mail smtp” for “welcome”, “email logging” and “outgoing email”. “smtp” isn't earning its slot: you're not in the first 24 results for its own search. “welcome” sits at #4 untagged, close enough for a declared tag to move it up. “wordpress email” isn't earning its slot: you're not in the first 24 results for its own search. “email logging” sits at #17 untagged, close enough for a declared tag to move it up. “wp mail smtp” isn't earning its slot: you're not in the first 24 results for its own search. “outgoing email” sits at #18 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
76 health vs 66 average across 2,121 Email & Marketing plugins
Install conversion
How it's measured →2.0%
of downloads still active
At least 7K of 345.5K lifetime downloads are still running, above its category: the median Email & Marketing plugin keeps 0.9%, across 1,295 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Email & Marketing plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 1 release in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 335 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 6.9.11, the current branch or newer
4.2★ over 68 reviews, smoothed to 4.16★
5 of 5 tags set · short description in place
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
40
Momentum
Losing ground
-0.3
Velocity
places per keyword, 26d
25%
Breadth
of keywords climbing, 26d
-0.1
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| welcome email editor your tag | #2 | #2 | 0 |
| welcome email | #3 | #5 | up 1 |
| welcome | #4 | #6 | 0 |
| welcome mail | #3 | #4 | 0 |
| welcome page | #5 | #7 | — |
| custom smtp your tag | #22 | #13 | down 2 |
| email logging | #17 | #17 | 0 |
| outgoing email | #18 | #13 | down 2 |
| smtp your tag | Not in the top 24 | ||
| wordpress email your tag | Not in the top 24 | ||
| wp mail smtp your tag | Not in the top 24 | ||
26 searches this plugin appeared in over the last 90 days, 8 listed. 18 left out as unrelated or noise (years, numbers, stray words). 3 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “smtp”, “wordpress email” and “wp mail smtp” for “welcome”, “email logging” and “outgoing email”. “smtp” isn't earning its slot: you're not in the first 24 results for its own search. “welcome” sits at #4 untagged, close enough for a declared tag to move it up. “wordpress email” isn't earning its slot: you're not in the first 24 results for its own search. “email logging” sits at #17 untagged, close enough for a declared tag to move it up. “wp mail smtp” isn't earning its slot: you're not in the first 24 results for its own search. “outgoing email” sits at #18 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,489 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 13.3K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
1
releases in the last 12 months
11mo ago
latest release · v6.3 · 1 Dec 2025
17
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 52% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “7K+”. Our estimate pins where the real number sits.
Crossed into this band 6 months ago; a band this size takes about a year or more to cross, which places it about 50% of the way through.
Install history since 12 Nov 2015
Recent reviews
All reviews on wp.org ↗- ★★★★★ Tormy Van Cool1.9y ago
The idea of this plugin is really great.But unfortunately t goes to scr*w up the link/email/page of the lost password.So that when a user forgets the password will be never ever able to get the change password form. Only the login form is showing up.
Read on wp.org ↗ - ★★★★★ dwieyoko2.0y ago
Works great! Using it to replace the default WordPress Email.
Read on wp.org ↗ - ★★★★★ MetalMusicMan2.6y ago
This plugin is super easy to use and connect to whatever email service you are already using. Much better than the built-in / server-side emails that WordPress defaults to. Thank you <3
Read on wp.org ↗ - ★★★★★ Anonymous User 211368102.8y ago
Easy configuration.
Read on wp.org ↗ - ★★★★★ andyux3.1y ago
Worked with no issues as described. WP 6.3.1. Nice work!
Read on wp.org ↗ - ★★★★★ kimmwood4.6y ago
This was just what is was looking for. I have a client portal system within a CRM. The registration process for user involved them getting the standard WP password reset email which is messy. I was easily able to change the wording to suite my requirements. Thanks so much for your work on this great plug in.
Read on wp.org ↗ - ★★★★★ gtamborero4.7y ago
I have been trying to use the wordpress Filters a while… After I found this plugin and its just perfect! So easy to configure!
Read on wp.org ↗ - ★★★★★ devongilchrist5.0y ago
After doing some research about how to customize the new user welcome email, I was going to dig in and setup my own plugin. I found this plugin before I started and saved myself a good chunk of time–and it’s probably exactly what I would have created myself. Simple, perfect and allow me to do what I need to do (removed the login url and added some images and my own copy to the email). Thank you for publishing this so the rest of us can use it, too! FYI – if this isn’t working for you, you probably have theme or plugin conflicts. This is a very simple plugin.
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 6.3 New: Mailjet integration 6.3
- — Version 6.2.2 Fixed: Translation notice issue Fixed: Added missing data sanitization 6.2.2
- — Version 6.2.1 New: Email logs are now filterable Fixed: Broken reset password link 6.2.1
- — Version 6.2 New: Email Logging Tested up to WordPress 6.6 6.2
- — Version 6.1.2 Tested up to WordPress 6.5 6.1.2
- — Version 6.1.1 New: Setting to force sender name & email Tweak: Add additional check to test email to be able to skip authentification 6.1.1
Security history
via Wordfence IntelligenceAll 2 disclosed vulnerabilities are patched in the current version (6.3). Sites still on an older version should update.
- 2024-01-08 Cross-Site Request Forgery Affects <= 5.0.6 Patched in 5.0.7
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 6.8.3
Languages
via translate.wordpress.orgTranslated into 6 languages, 0 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
2 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ! Has a FAQ Only 1 question in the FAQ; 3 or more gives an assistant something to match.
- ! FAQ asks real questions 0 of 1 FAQ entries are headings, not questions ("undefined").
- ! Names who it is for One audience phrase ("designed for"); say who the plugin is for and what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ✓ Headings and lists 5 headings and 5 lists.
- ✓ Enough to quote 1,598 characters of description.
- ! Tags match the text Only 2 of 5 tags appear in the text ("Welcome Email Editor", "wordpress email", "WP Mail SMTP" missing).
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-05-02 8K+ → 7K+ down after 2 days in tier
- 2026-04-30 7K+ → 8K+ up after 1 days in tier
- 2026-04-29 8K+ → 7K+ down after 213 days in tier
- 2025-09-28 9K+ → 8K+ down after 4 days in tier
- 2025-09-24 8K+ → 9K+ up after 1 days in tier
- 2025-09-23 9K+ → 8K+ down after 171 days in tier
- 2025-04-05 10K+ → 9K+ down after 1943 days in tier
- 2019-12-10 20K+ → 10K+ down after 1087 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
FluentSMTP – WP Mail SMTP Plugin with Amazon SES, SendGrid, Mailgun, Postmark, Cloudflare, toSend, Gmail and Any SMTP 700K+ installs · 4.8★ · 2 shared tags A -
YaySMTP – WP Mail SMTP with Email Logs, Tracking & Reports 10K+ installs · 4.7★ · 2 shared tags A -
Bit SMTP – Easy SMTP Solution with Email Logs 2K+ installs · 3.9★ · 2 shared tags B -
MailHawk — Simple SMTP, Email Delivery, and Email Logging 300+ installs · 3.7★ · 2 shared tags C - M MailHog for WordPress 100+ installs · 4.3★ · 2 shared tags D
-
HTP SMTP – WP Mail SMTP, Amazon SES, SendGrid, MailGun and Any SMTP Connector Plugin 40+ installs · 4.0★ · 2 shared tags D
Embed this report card
Drop a live Pulse card for Swift SMTP (formerly Welcome Email Editor) into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/welcome-email-editor" width="480" height="300" style="border:0" loading="lazy" title="Swift SMTP (formerly Welcome Email Editor) — Plugin Pulse"></iframe> Swift SMTP (formerly Welcome Email Editor): 7K+ active installs, 4.2★ (68 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/welcome-email-editor
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