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MailerLite

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78 Audit · B

Plugin audit

MailerLite

MailerLite is solid but leaving growth on the table.

Active installs

30K+

Rating

2.8★

wp.org · 64 reviews

Downloads / 30d

50.6K

Momentum

+46%

30d vs the 30d before

Against 9824 tracked eCommerce plugins: health 78 vs 71 average · rating, weighted for review count, 3.0★ vs 3.8★.

What we found

2 to fix 1 opportunity 1 market context 3 strengths
!

Rating below category benchmark

Needs work

Your rating, weighted for review count, is 3.0★ and trails the eCommerce average of 3.8★.

What to do: Close the gap with targeted UX fixes and review recovery.

!

Readme fails 5 of 8 AI readiness checks

Needs work

AI assistants recommend what they can quote. Failing: has a faq, faq asks real questions, names who it is for, names what it works with and enough to quote. Only 1 question in the FAQ; 3 or more gives an assistant something to match.

What to do: Rewrite the readme so each failed check passes: say the job in the first line, answer real questions in the FAQ, name who it is for and what it works with, and use headings and lists. For the same check on your plugin's own website, run the free AI visibility scan from AgentVania.

Run the free AI visibility scan →
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Healthy but under-discovered

Opportunity

This plugin scores 78/100 on health yet sits at 30,000 installs. The product is good; distribution is the gap.

What to do: A WP Mayor review and placement can put it in front of the right audience.

≈

Light support activity. Few recent support threads, so there is no backlog to report.

✓

Strong momentum. Downloads are accelerating (+46% vs prior month).

✓

Actively maintained. Updated within the last quarter, a strong trust and ranking signal.

✓

No open vulnerabilities recorded. No unpatched security advisory is recorded against this plugin.

Downloads, last 2 years

From our own archive, not wp.org's current-week figure.

1.1K3 Nov 2026

WP Mayor

Plugin promotion & growth

MailerLite is a strong product that not enough people know about.

WP Mayor reaches hundreds of thousands of WordPress users a month. A review and placement can turn a healthy plugin into a growing one.

  • A WP Mayor review. An independent, in-depth review in front of a high-intent audience.
  • Newsletter coverage. A feature in the WP Mayor newsletter, straight to subscribers.
  • A new-features video. A short video walking through what is new and why it matters.
  • A sponsored placement. Targeted visibility across WP Mayor for a defined campaign.
  • Growth consulting. Work with our team directly on positioning, distribution and conversion.
Plugin MailerLite – WooCommerce integration

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