MailerLite – WooCommerce integration
by MailerLite · eCommerce
Also makes 2 other plugins · 131K+ installs across the portfolio →
Powerful e-commerce email marketing tools that are easy to use. Grow your store with automated emails, pop-ups, product blocks, sales tracking + more.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 78/100
no flags
Active installs
30K+
≈37K estimated
Momentum
-22%
downloads vs prior 30d
Biggest opportunity: Swap “automation” for “consumer rights”. “automation” isn't earning its slot: you're not in the first 24 results for its own search. “consumer rights” sits at #17 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
78 health vs 71 average across 9,750 eCommerce plugins
Install conversion
How it's measured →1.8%
of downloads still active
At least 30K of 1.7M lifetime downloads are still running, above its category: the median eCommerce plugin keeps 1.4%, across 5,143 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other eCommerce plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 29 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Support resolution
Updated 2 days ago
Tested up to WordPress 6.8.12, the current branch or newer
2.8★ over 64 reviews, smoothed to 3.37★
5 of 5 tags set · short description in place
1 of 3 support threads resolved in the last 2 months
To rank higher: Mark more forum threads resolved — the resolved ratio feeds the ranking.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
54
Momentum
Holding steady
+1.2
Velocity
places per keyword, 28d
45%
Breadth
of keywords climbing, 28d
+1.4
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| mailerlite your tag | #2 | #8 | 0 |
| woocommerce integration | #21 | #21 | up 2 |
| consumer rights | #17 | #13 | up 6 |
| e commerce tracking | #17 | #21 | up 2 |
| email pop up | #21 | #21 | down 1 |
| automation your tag | Not in the top 24 | ||
| ecommerce your tag | Not in the top 24 | ||
| email marketing your tag | Not in the top 24 | ||
| woocommerce your tag | Not in the top 24 | ||
14 searches this plugin appeared in over the last 90 days, 5 listed. 9 left out as unrelated or noise (years, numbers, stray words). 4 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “automation” for “consumer rights”. “automation” isn't earning its slot: you're not in the first 24 results for its own search. “consumer rights” sits at #17 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 81.2K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
29
releases in the last 12 months
2d ago
latest release · v3.1.29 · 29 Oct 2026
149
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 83% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “30K+”. Our estimate pins where the real number sits.
Crossed into this band 18 months ago; the previous band took 2.2 years to cross, which places it about 69% of the way through.
Install history since 19 Nov 2019
Recent reviews
All reviews on wp.org ↗- ★★★★★ harharmahadev1.2y ago
I had a very disappointing experience with this plugin. Despite following all instructions and providing the required details, my account kept getting rejected without clear guidance. I reached out for support multiple times but received no proper help or resolution. The lack of clarity and absence of responsive support made the whole process extremely frustrating. I ultimately had to delete my account and move to another service provider that verified my business without unnecessary delays. This topic was modified 11 months ago by harharmahadev. Reason: Internet Issue
Read on wp.org ↗ - ★★★★★ sme1.2y ago
This plugin broke core features within WooCommerce (i.e. updating orders, creating orders) resulting in errors or duplicate entries with a generic error. This happened after it was upgraded to version 3.0.1. Deactivated and won’t use it again.
Read on wp.org ↗ - ★★★★★ susiemurphywrites1.5y ago
MailerLite’s support is second to none – they are friendly, prompt and helpful, and always eager to resolve the issue. I engaged with a number of different customer service representatives while trying to fix the problem and had a positive experience with them all.
Read on wp.org ↗ - ★★★★★ DaveVerzijl1.8y ago
Ik heb 1,5 jaar geprobeerd de Abandoned Cart-functionaliteit van MailerLite te gebruiken, maar het heeft nooit naar behoren gewerkt. Ondanks veelvuldig contact met de klantenservice en hun herhaalde beloftes om het probleem op te lossen, bleef de functionaliteit onbetrouwbaar en onbruikbaar. Wat ik vooral teleurstellend vond, was het gebrek aan proactieve communicatie. Ik moest zelf telkens navraag doen over de status van het probleem, maar ontving geen duidelijke updates of structurele oplossingen. Uiteindelijk heb ik besloten te stoppen met het gebruiken van MailerLite. Hoewel het platform op andere vlakken prima werkt, raad ik het niet aan voor bedrijven die afhankelijk zijn van een goed functionerende Abandoned Cart-functionaliteit.
Read on wp.org ↗ - ★★★★★ familyaffiliatehub2.2y ago
Gives errrors Please create an Interest Group first. Please select at least one Interest Group (tag) from the list. Even tho it works on the website and I do have it all set up properly. This makes this plugin completely useless This topic was modified 1 year, 11 months ago by familyaffiliatehub.
Read on wp.org ↗ - ★★★★★ midmich2.3y ago
Overall we are pleased with the plugin. Everything works as it should and is easy to use once setup.
Read on wp.org ↗ - ★★★★★ toutpourmasante2.4y ago
Spontaneous disconnection many times. Support tries to fix it but it is never working. Its been like that for months. Support is Ok but because of the numerous problems with this extension I lost a lot of money. And Mailerlite is already expensive, especially for something that is not working properly. They never wanted to offer any commercial gesture, even when it’s their fault. Overall, I won’t recommend this plugin, and they are not honest with what they are offering.
Read on wp.org ↗ - ★★★★★ Ricardo Franco2.6y ago
The plugin seems to work well and smoothly with WooCommerce. However, we use the native one-page checkout of WooCommerce and the Mailerlite does not work with kind of setup, according to their support. What a pity
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 3.1.22 Support for product variants 3.1.22
- — Version 3.1.21 Support for product variants 3.1.21
- — Version 3.1.20 Bug fixes and performance improvements 3.1.20
- — Version 3.1.19 Bug fixes and performance improvements 3.1.19
- — Version 3.1.18 Bug fixes and performance improvements 3.1.18
- — Version 3.1.17 Bug fixes and improvements 3.1.17
Security history
via Wordfence IntelligenceAll 4 disclosed vulnerabilities are patched in the current version (3.1.29). Sites still on an older version should update.
- 2026-01-20 CVE-2025-67945 Improper Neutralization of Special Elements used in an SQL Command Affects <= 3.1.2 Patched in 3.1.3
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0.1
Languages
via translate.wordpress.orgTranslated into 7 languages, 4 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
3 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Powerful e-commerce email marketing tools that are easy to use. Grow your store with automated emails, pop-..."
- ! Has a FAQ Only 1 question in the FAQ; 3 or more gives an assistant something to match.
- ! FAQ asks real questions 0 of 1 FAQ entries are headings, not questions ("undefined").
- ! Names who it is for One audience phrase ("for e-commerce"); say who the plugin is for and what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ✓ Headings and lists 3 headings and 3 lists.
- ! Enough to quote 881 characters of description; under 1,000 there is little to quote.
- ✓ Tags match the text 3 of 5 tags appear in the text; "ecommerce", "woocommerce" do not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2025-04-29 20K+ → 30K+ up after 797 days in tier
- 2023-02-22 10K+ → 20K+ up after 657 days in tier
- 2021-05-06 9K+ → 10K+ up after 109 days in tier
- 2021-01-17 7K+ → 9K+ up after 118 days in tier
- 2020-09-21 6K+ → 7K+ up after 37 days in tier
- 2020-08-15 4K+ → 6K+ up after 216 days in tier
- 2020-01-12 3K+ → 4K+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
WooCommerce PayPal Payments 800K+ installs · 2.9★ · 2 shared tags B -
WPML Multilingual & Multicurrency for WooCommerce 100K+ installs · 4.1★ · 2 shared tags B -
Mercado Pago payments for WooCommerce 100K+ installs · 3.9★ · 2 shared tags A -
TI WooCommerce Wishlist 100K+ installs · 4.7★ · 2 shared tags B -
Mollie Payments for WooCommerce 100K+ installs · 3.6★ · 2 shared tags B -
Email Marketing for WooCommerce by Omnisend 40K+ installs · 4.8★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for MailerLite – WooCommerce integration into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/woo-mailerlite" width="480" height="300" style="border:0" loading="lazy" title="MailerLite – WooCommerce integration — Plugin Pulse"></iframe> MailerLite – WooCommerce integration: 30K+ active installs, 2.8★ (64 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/woo-mailerlite
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