Running audit
WP Mail SMTP by WPForms
- Pulling install history
- Scoring plugin health
- Checking ranking factors
- Reading recent reviews
- Writing your report
Plugin audit
WP Mail SMTP by WPForms
WP Mail SMTP by WPForms is solid but leaving growth on the table.
Active installs
4M+
Rating
4.8★
5181 reviews
Downloads / 30d
642.0K
Momentum
-57%
30d vs the 30d before
Against 1298 tracked Email & Marketing plugins: health 97 vs 63 average · rating 4.83★ vs 3.85★.
What we found
Downloads are cooling
Needs work30-day download momentum is -57% while the Email & Marketing category median is +18%. The decline is steeper than the market, which points at something plugin-specific.
What to do: A coordinated content + outreach push can re-ignite installs.
Actively maintained. Updated within the last quarter, a strong trust and ranking signal.
Trusted by users. 5181 reviews at 4.83★ adjusted, a durable reputation.
Downloads, last 2 years
From our own archive, not wp.org's current-week figure.
WP Mayor
Plugin promotion & growth
Close the gaps above, then put WP Mail SMTP by WPForms in front of the right audience.
WP Mayor helps plugin teams sharpen the product story and amplify it to a high-intent WordPress audience.
- A WP Mayor review. An independent, in-depth review in front of a high-intent audience.
- Newsletter coverage. A feature in the WP Mayor newsletter, straight to subscribers.
- A new-features video. A short video walking through what is new and why it matters.
- A sponsored placement. Targeted visibility across WP Mayor for a defined campaign.
- Growth consulting. Work with our team directly on positioning, distribution and conversion.