WP Mail SMTP by WPForms – The Most Popular SMTP and Email Log Plugin
by Syed Balkhi · Email & Marketing
Also makes 95 other plugins · 21.6M+ installs across the portfolio →
Make email delivery easy for WordPress. Connect with SMTP, Gmail, Outlook, SendGrid, Mailgun, SES, Zoho, + more. Rated #1 WordPress SMTP Email plugin.
97 health vs 63 average across 1,298 Email & Marketing plugins
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Daily downloads
Since 2022-10-05 · 1,421 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
642.0K
now · peak 3.5M
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
5
releases in the last 12 months
2mo ago
latest release · v4.9.0
98
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 37% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “4M+”. Our estimate pins where the real number sits.
Refined from the date this plugin crossed into its current band.
Install history · since 2015-05-27 · 1,487 observations
Estimated value
What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.
Est. annual revenue
Est. acquisition value
A declining trend compresses what a buyer would pay. The range spans more than 10x because wp.org publishes install counts as broad bands, and conversion and price compound on top. Read the midpoint as an order of magnitude, not a valuation.
How we estimate this
Assumptions
- Free → paid conversion. 0.5%–2% of active installs pay for the pro tier. Typical for freemium WordPress plugins; the real rate varies a lot by product. Past 1M installs we taper the rate down: a giant free plugin’s long tail converts far worse.
- Annual price per customer. $49–$149 a year, typical for Email & Marketing plugins rather than this plugin's own pricing.
- Acquisition multiple. 1.5x–2.5x annual revenue, the going range for small WordPress-plugin businesses, compressed because the install trend is declining.
- Install base. 4M–5M active installs, from our install estimate (wp.org only publishes the floor).
Inputs
- Active installs
- 4M–5M
- Category
- Email & Marketing
- Pro tier
- detected (known freemium plugin with a public paid tier)
- Download trend
- declining (30d downloads down vs prior 30d)
- Reviews
- 5,181
- Last updated
- 61 days ago
Revenue is installs × conversion × price; value is revenue × a typical acquisition multiple. Every factor is an assumption band, so the output is a wide range on purpose. If you're buying or selling, treat this as a starting point for due diligence.
Details
Recent review vibe
read from the latest 12 reviews to 2026-07-20Reviewers keep calling setup and delivery easy and reliable, with one complaint about being forced to pay before using Amazon SES.
Recent reviews
All reviews on wp.org ↗- ★★★★★ wporg19551mo ago
Отличный плагин. Удобный и функциональный. В работе прост! Рекомендую всем!
Read on wp.org ↗ - ★★★★★ jamaica3521mo ago
Easy to use , good work
Read on wp.org ↗ - ★★★★★ FraGue1mo ago
Super easy to install and greatly improves success rate of the emails.
Read on wp.org ↗ - ★★★★★ 311media2mo ago
easy to use and setup; fixed my email delivery issues
Read on wp.org ↗ - ★★★★★ Jan Gröneveld2mo ago
Once configurated it works perfect.
Read on wp.org ↗ - ★★★★★ ivandancon2mo ago
1 Star – They force you to pay before you can even use Amazon SES. This feels like a very shady business practice and is extremely frustrating. A service should clearly communicate its requirements instead of locking basic functionality behind a payment.
Read on wp.org ↗ - ★★★★★ buzzmandt2mo ago
seems to have fixed some of the issues with dmarc, dkim, spf. Using is as ‘other SMTP’ routing through my own email servers, works like a charm This topic was modified 2 weeks ago by buzzmandt.
Read on wp.org ↗ - ★★★★★ ysay05262mo ago
This is a great internet tool.
Read on wp.org ↗
Latest updates
via GitHub releasesRecent releases and news for this plugin
- 2026-06-25 v4.9.0 [4.9.0] - 2026-06-25 Added: WP-CLI commands to configure WP Mail SMTP from the command line, including SMTP and API-key mailer setup, individual setting management, and alert provider configuration. C 9.0
- 2026-04-16 v4.8.0 [4.8.0] - 2026-04-16 Added: SendLayer Quick Connect - allows connecting to SendLayer without DNS setup in 2 minutes. Changed: Improved plugin security. 8.0
- 2025-11-26 v4.7.1 [4.7.1] - 2025-11-26 Added: WordPress playground blueprint file. Fixed: Text domain in a couple of strings. Changed: Switched Return-Path option to enabled by default to align with WordPress core. 7.1
- 2025-11-26 v4.7.0 [4.7.0] - 2025-11-12 Added: New transactional mailer: Resend integration. Fixed: Recurring task filling up task meta table. 7.0
- 2025-08-29 v4.6.0 [4.6.0] - 2025-08-28 Added: New transactional mailer: Mandrill integration. Fixed: References and In-Reply-To email headers are now correctly preserved for API-based mailers. 6.0
- 2025-06-05 v4.5.0 [4.5.0] - 2025-06-05 IMPORTANT Support for PHP 7.2 has been discontinued. If you are running this version, you MUST upgrade PHP before installing or upgrading to WP Mail SMTP v4.5. Failure to do that 5.0
Known vulnerabilities
via Wordfence Intelligence2 disclosed vulnerabilities on record for this plugin, all fixed in the current version. Sites on older versions stay exposed until they update.
- 2024-07-19 CVE-2024-6694 Storing Passwords in a Recoverable Format Affects <= 4.0.1 Patched in 4.1.0
- 2018-09-19 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects < 1.4.0 Patched in 1.4.0
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0
Languages
via translate.wordpress.orgTranslated into 48 languages, 7 at 90% or more
Plus 24 more locales with partial translations.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2025-01-24 3M+ → 4M+ up after 3 days in tier
- 2025-01-21 4M+ → 3M+ down after 6 days in tier
- 2025-01-15 3M+ → 4M+ up after 47 days in tier
- 2024-11-29 4M+ → 3M+ down after 11 days in tier
- 2024-11-18 3M+ → 4M+ up after 1 days in tier
- 2024-11-17 4M+ → 3M+ down after 1 days in tier
- 2024-11-16 3M+ → 4M+ up after 2 days in tier
- 2024-11-14 4M+ → 3M+ down after 8 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Easy WP SMTP – WordPress SMTP and Email Logs: Gmail SMTP, Office 365, Outlook, Custom SMTP, and more 500K+ installs · 4.6★ · 5 shared tags A
-
SureMail – SMTP and Email Logs Plugin with Amazon SES, Postmark, and Other Providers 200K+ installs · 4.5★ · 4 shared tags B -
Pro Mail SMTP 300+ installs · 4.0★ · 4 shared tags B
-
Post SMTP – Complete Email Deliverability and SMTP Solution with Email Logs, Alerts, Backup SMTP & Mobile App 300K+ installs · 4.7★ · 3 shared tags A -
Gmail SMTP 10K+ installs · 4.1★ · 3 shared tags B -
Configure SMTP 6K+ installs · 4.7★ · 3 shared tags C
Embed this report card
Drop a live Pulse card for WP Mail SMTP by WPForms – The Most Popular SMTP and Email Log Plugin into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/wp-mail-smtp" width="480" height="300" style="border:0" loading="lazy" title="WP Mail SMTP by WPForms – The Most Popular SMTP and Email Log Plugin — Plugin Pulse"></iframe> WP Mail SMTP by WPForms – The Most Popular SMTP and Email Log Plugin: 4M+ active installs, 4.8★ (5,181 reviews). Plugin Pulse (WP Mayor), as of 2026-08-25. https://plugins.wpmayor.com/plugin/wp-mail-smtp