Ad Inserter vs Wbcom Designs

Head-to-head on the signals that matter, from the public WordPress.org data.

Ad Inserter is the only plugin here with enough reviews to score.

Ad Inserter

by Spacetime

Health A99

Wbcom Designs

by Varun Dubey

Health B80

Active-install trajectory

Ad InserterWbcom Designs

Active installs, each indexed to 100 at the start of the window. A line above 100 is growing its install base, below 100 is shrinking.

Metric	Ad Inserter	Wbcom Designs
Active installs Modeled from the public "N+" band and recent downloads.	300K–400K ✓	300–400
Active installs, change over ~6 months Compares the public install bands. One band step shows as the band change, not a percentage.	Stable	+2900% ✓
Overall health	A · 99 ✓	—
Maintenance How recently the plugin was updated.	100/100	100/100
Rating quality Volume-adjusted review quality.	98/100 ✓	—
Support Share of forum threads marked resolved.	100/100 ✓	—
Rating (weighted for review count)	4.9★ ✓	—
Reviews	2,433 ✓	0
Ranking optimization How well the listing is tuned to rank on wp.org.	100/100 ✓	88/100
Removal risk Maintenance signals that precede a wp.org closure. Not an official status.	Low	Low
Last updated	9d ago	2d ago ✓
Downloads, last 30d	140.8K ✓	452
Download momentum, last 30d vs prior 30d Dips that follow a release spike are normal: wp.org counts every update as a download, so the weeks after a release run lower.	+42%	+20%
Install conversion Active installs over lifetime downloads. Downloads include every update, so older and more frequently released plugins read lower.	1.5%	2.0% ✓
Category	Uncategorized	Uncategorized

✓ marks the stronger plugin on each row. Rows where they're level show no marker.

Release activity

Ad InserterWbcom Designs

7-day average daily downloads. Downloads spike for about a week after each release as the install base re-downloads, so read this as release cadence, not growth.