Ad Invalid Click Protector (AICP) vs Site Kit by Google

Head-to-head on the signals that matter, from the public WordPress.org data.

Ad Invalid Click Protector (AICP)

by iSaumya

Health A89

Site Kit by Google

by Google

Health A89

Active-install trajectory

Ad Invalid Click Protector (AICP) Site Kit by Google

Active installs, each indexed to 100 at the start of the window. A line above 100 is growing its install base, below 100 is shrinking.

Metric	Ad Invalid Click Protector (AICP)	Site Kit by Google
Active installs Modeled from the public "N+" band and recent downloads.	10K–20K	5M–6M ✓
Install trend Change in active installs across the charted window.	-50%	0% ✓
Overall health	A · 89	A · 89
Maintenance How recently the plugin was updated.	100/100	100/100
Rating quality Volume-adjusted review quality.	91/100 ✓	80/100
Support Share of forum threads marked resolved.	70/100	82/100 ✓
Rating (adjusted)	4.59★ ✓	4.18★
Reviews	62	1,009 ✓
Ranking optimization How well the listing is tuned to rank on wp.org.	97/100 ✓	93/100
Removal risk Maintenance signals that precede a wp.org closure. Not an official status.	Low	Low
Last updated	1mo ago	5d ago ✓
Downloads · 30d	2.8K	6.0M ✓
Category	Uncategorized	Analytics

✓ marks the stronger plugin on each row. Rows where they're level show no marker.

Release activity

Ad Invalid Click Protector (AICP) Site Kit by Google

7-day average daily downloads. Downloads spike for about a week after each release as the install base re-downloads, so read this as release cadence, not growth.