Ad Invalid Click Protector (AICP) vs Site Kit by Google

Head-to-head on the signals that matter, from the public WordPress.org data.

Health A89

Active-install trajectory

Ad Invalid Click Protector (AICP) moved down one install band, 20K+ to 10K+. That's a single step across the whole window, so there's no trajectory to draw. The download trend below moves daily.

Metric	Ad Invalid Click Protector (AICP)	Site Kit by Google
Active installs Modeled from the public "N+" band and recent downloads.	10K–20K	5M–6M ✓
Install trend Change in active installs across the charted window.	-50%	0% ✓
Overall health	A · 89	A · 89
Maintenance How recently the plugin was updated.	98/100	100/100 ✓
Rating quality Volume-adjusted review quality.	91/100 ✓	80/100
Support Share of forum threads marked resolved.	70/100	82/100 ✓
Rating (weighted for review count)	4.6★ ✓	4.2★
Reviews	62	1,014 ✓
Ranking optimization How well the listing is tuned to rank on wp.org.	97/100 ✓	93/100
Removal risk Maintenance signals that precede a wp.org closure. Not an official status.	Low	Low
Last updated	4mo ago	3d ago ✓
Downloads · 30d	2.6K	8M ✓
Install conversion Active installs over lifetime downloads. Downloads include every update, so older and more frequently released plugins read lower.	3.3% ✓	1.7%
Category	Uncategorized	Analytics

✓ marks the stronger plugin on each row. Rows where they're level show no marker.

Release activity

Ad Invalid Click Protector (AICP)Site Kit by Google

7-day average daily downloads. Downloads spike for about a week after each release as the install base re-downloads, so read this as release cadence, not growth.