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Site Kit by Google – Analytics, Search Console, AdSense, Speed

by Google · Analytics

Also makes 3 other plugins · 5.1M+ installs across the portfolio →

Site Kit is a one-stop solution for WordPress users to use everything Google has to offer to make them successful on the web.

Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.

Health

A 87/100

no flags

Active installs

5M+

≈5.8M estimated

Momentum

-26%

downloads vs prior 30d

Biggest opportunity: Support resolution scores 72/100. Mark more forum threads resolved — the resolved ratio feeds the ranking.

How scoring works →
87 Health · A
Maintenance 100/100
Rating quality 80/100
Support 80/100
Security 79/100

87 health vs 67 average across 1,844 Analytics plugins

Install conversion

How it's measured →

1.7%

of downloads still active

At least 5M of 290.4M lifetime downloads are still running, above its category: the median Analytics plugin keeps 1.2%, across 1,011 plugins.

Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Analytics plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.

This plugin shipped 26 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.

Details

Version
1.191.0
Last updated
yesterday
Added
2019-10-31 · 7 yrs old
Requires WP
5.2
Tested up to
7.1.4
Requires PHP
7.4

Recent review vibe

read from the latest 38 reviews to 2026-11-02
Mixed PerformanceOnboardingCompatibilityFeature requestsPraise

Reviewers like having Analytics and Search Console in one dashboard, but the newest ones say stats only load about half the time, especially on shared hosting.

Directory ranking optimization

How it's scored →

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

93 / 100

Excellent listing optimization

Well tuned across the board

Update recency 100/100

Updated 1 day ago

WP compatibility 100/100

Tested up to WordPress 7.1.4, the current branch or newer

Rating quality 84/100

4.2★ over 1,013 reviews, weighted for review count to 4.2★

Listing tuning 100/100

5 of 5 tags set · short description in place

Support resolution 72/100

65 of 90 support threads resolved in the last 2 months

Daily downloads

Since 5 Oct 2022 · 1,491 days · wp.org + Plugin Pulse archive

-26% vs prior 30d
46.8K3 Nov 2026

30-day downloads

Rolling 30-day volume · peak 10M · peaks are release surges

5.9M3 Nov 2026

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

Site Kit by Google · #7youGA Google Analytics · #150AI Powered Marketing · #772CAOS · #1887

Rating trend

Star average over time · dips mark rough releases

4.23 Nov 2026

Health trend

Composite health score, snapshotted daily

873 Nov 2026

Update activity

How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.

1.2K3 Nov 2026

Release cadence

Actively maintained
from wp.org release tags

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

26

releases in the last 12 months

yesterday

latest release · v1.191.0 · 2 Nov 2026

195

tagged releases on record

Recent releases

1.191.0 · 2 Nov 20261.190.0 · 19 Oct 20261.189.0 · 5 Oct 20261.188.0 · 21 Sep 20261.187.0 · 7 Sep 20261.186.0 · 24 Aug 20261.185.0 · 10 Aug 20261.184.0 · 27 Jul 20261.183.0 · 13 Jul 20261.182.0 · 29 Jun 20261.181.0 · 15 Jun 20261.180.0 · 1 Jun 20261.179.0 · 18 May 20261.178.0 · 4 May 2026

What its installed base runs

via wordpress.org

Share of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.

v1.183 37%
v1.181 12%
v1.182 10%
Older / other versions 41%

Estimated active installs

The public count shows “5M+”. Our estimate pins where the real number sits.

tracked estimate
5M–6M ≈5.8M

Crossed into this band 19 months ago; the previous band took 14 months to cross, which places it about 80% of the way through.

Install history since 3 Dec 2020

5M3 Nov 2026

Recent reviews

All reviews on wp.org ↗
  1. ★★★★★ crowesam
    4mo ago

    What better way to understand something than reading the manual or seeing posts from the developers and people writingthe manual! This should make things a lot easier.

    Read on wp.org ↗
  2. ★★★★★ marvin85
    5mo ago

    makes tracking so easy. i can check analytics n search console right from wp dashboard. rly convenient tbh, load time is a bit slow sometimes but overall pretty good.

    Read on wp.org ↗
  3. ★★★★★ Rob Purkis
    5mo ago

    Absolute Kaka This plugin caused endless problems with my websitb and our site was bombarded with adds that bad we could hardly see our website. Turned the plugin off and problems went away.

    Read on wp.org ↗
  4. ★★★★★ thyran
    5mo ago

    We manage 75+ WordPress sites for clients and have Site Kit installed on most of them. The plugin’s core value — consolidating tracking code insertion for Analytics, Search Console, Tag Manager, Ads, and PageSpeed Insights into a single managed plugin — is genuinely useful. We rely on it to keep clients’ Google service integrations consistent and centrally managed. That part deserves credit. However, since 2025 the plugin has become increasingly problematic on shared hosting and resource-isolated environments (cPanel/CloudLinux reseller accounts in our case). The Site Kit dashboard widget fires 6+ parallel Google API requests on cold-cache admin loads, with each GA4 Data API call now taking 10-15 seconds (vs sub-second on the old Universal Analytics API). When these requests fire concurrently with other admin widgets (WooCommerce, Yoast, Wordfence), they exhaust CPU, memory, and I/O limits on standard shared hosting accounts, producing 503 errors and 20-40 second dashboard load times. This isn’t a bug — it’s an architectural consequence of how the widget loads data — but it’s also not mentioned anywhere in the plugin’s documented requirements. The current minimum requirements list WordPress version, PHP version, browser support, and REST API availability, but nothing about hosting resources, concurrent connections, or worker capacity. For an agency deploying Site Kit at scale, this gap led to weeks of diagnostic work across multiple sites before identifying the plugin’s resource burst pattern as the cause. Two specific requests: Add a setting to disable the dashboard widget. A toggle in Admin Settings (similar to the existing “Display relevant page stats in the Admin bar” option) would let administrators disable the Summary widget across all users at once. Currently the only options are unchecking it per-user via Screen Options (doesn’t propagate to other admins) or adding custom code to remove the meta box (fragile if the widget ID changes). Document the resource requirements honestly. The plugin should mention that the dashboard widget makes concurrent Google API calls on cold cache, that these calls can take 10+ seconds each, and that shared hosting environments may need to disable the widget or upgrade hosting resources to handle the burst. Workaround for other agencies hitting this: Until a first-class setting exists, this code (placed in a mu-plugin or child theme functions.php) removes the Site Kit dashboard widget for all users: /** * Disable Site Kit Dashboard Widget * * Site Kit's dashboard widget makes 6+ Google API calls on cold-cache * dashboard loads. On resource-constrained hosting these can exhaust * account limits and cause 503 errors. The full Site Kit dashboard * remains accessible via the Site Kit menu item. */add_action('wp_dashboard_setup', function() { remove_meta_box('google_dashboard_widget', 'dashboard', 'normal');}, 99); Note: the widget ID (google_dashboard_widget) is current as of Site Kit at time of writing, but could change in future releases. Detailed diagnostic data, network waterfalls, and the support thread tracking this is at: Wordpres Support Topics unable to add link here just search: Sudden high CPU and 503 errors on Site Kit dashboards across 80+ sites We’ll continue using Site Kit because the consolidated tracking management is genuinely valuable for agency workflows. Better documentation of these characteristics would have saved significant diagnostic time and would help other agencies set hosting expectations correctly when deploying Site Kit at scale.

    Read on wp.org ↗
  5. ★★★★★ mikala65
    5mo ago

    tbh it saves sm time having analytics inside wp. u dont need extra tabs open. gave 4 stars cz setup was kinda annoying rn, but its running gud now. ty

    Read on wp.org ↗
  6. ★★★★★ tickastudios
    5mo ago

    A little complicated to use, but very very powerful

    Read on wp.org ↗
  7. ★★★★★ luana345
    6mo ago

    Analytics, Search Console, AdSense all in 1 dashboard?? Game changer fr!! Setup took like 2 mins n its literally by Google so u kno its legit. Cnt imagine managing w/o it

    Read on wp.org ↗
  8. ★★★★★ DashKitten
    6mo ago

    Repeatedly asks me to reset the plugin in spite of having my Analytics details and being part of the Yoast setup I use. I don’t have time to play detective and guess what might be wrong where.

    Read on wp.org ↗

Latest updates

via GitHub releases

Recent releases and news for this plugin

  1. 2026-11-02 1.191.0 Enhanced Add support for plain permalinks to the "Top posts by visitors" column in the "Recent activity" tab. See #13894 . Add landingPage and sessionCampaignName to shared Analytics report dimensions 1.191.0
  2. 2026-10-19 1.190.0 Added Add a "Recent activity" tab showing traffic and search performance since the day before yesterday. See #13681 . Enhanced Add the rrmSurveyCTA feature flag. See #13716 . Improve handling of rate 1.190.0
  3. 2026-10-05 1.189.0 Enhanced Update proxy setup to include verification evidence. See #13678 . Add the datePicker feature flag for the dashboard date picker feature. See #13609 . Add the typicalTraffic feature flag. See 1.189.0
  4. 2026-09-21 1.188.0 Enhanced Move Easy Digital Downloads currency lookup into the event provider. See #13603 . Add the adsConversionTrackingIntent feature flag. See #13463 . Show Site Goals groups consistently between em 1.188.0
  5. 2026-09-07 1.187.0 Enhanced Remove "Site Goals" feature flag (feature is fully-available). See #13420 . Add Site Health debug data for the Content_Events provider. See #13292 . Add the pagination_click event tracking. S 1.187.0
  6. 2026-08-24 1.186.0 Enhanced Add new "content events" event provider in conversion event tracking to all sites. See #13281 . Add the initial datastore for the Feature Discovery Hub. See #13245 . Add the featureDiscoveryH 1.186.0

Security history

via Wordfence Intelligence

All 3 disclosed vulnerabilities are patched in the current version (1.191.0). Sites still on an older version should update.

  1. 2026-09-10 CVE-2026-62139 Cross-Site Request Forgery Affects <= 1.186.0 Patched in 1.187.0
  2. 2026-06-25 CVE-2026-10753 Missing Authorization Affects < 1.176.0 Patched in 1.176.0
  3. 2020-05-21 CVE-2020-8934 Exposure of Sensitive Information to an Unauthorized Actor Affects <= 1.7.1 Patched in 1.8.0

Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.

CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.

Languages

via translate.wordpress.org

Translated into 44 languages, 11 at 90% or more

Czech 100%
Serbian 100%
Spanish (Spain) 100%
Turkish 100%
Ukrainian 100%
Japanese 98%
Russian 98%
English (UK) 97%
Galician 97%
Spanish (Mexico) 97%
Vietnamese 95%
Dutch 82%
Dutch (Formal) 81%
Spanish (Chile) 81%
German 79%
Portuguese (Brazil) 79%
Spanish (Argentina) 79%
Italian 78%
Indonesian 77%
Arabic 76%
French (France) 73%
Korean 69%
Hungarian 68%
Polish 62%

Plus 20 more locales with partial translations.

AI assistants

How it's measured →

Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.

Premium

Share of voice

How often each assistant names Site Kit by Google when asked about these topics, where it comes in the answer, and how that compares with its wp.org search position. Latest run 1 Nov 2026.

Assistants
ChatGPT, Claude
Topics tracked
Analytics, Newsletter, Performance
Get early access to Premium →

Readme readiness

6 of 8 pass · checked 2 Nov 2026

Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.

  • ✓ Says what it does "Site Kit is a one-stop solution for WordPress users to use everything Google has to offer to make them succ..."
  • ✓ Has a FAQ 6 questions in the FAQ.
  • ✓ FAQ asks real questions 6 of 6 read like questions a user would type.
  • ! Names who it is for Never says who the plugin is for or what they use it for.
  • ! Names what it works with Names no plugin, service or platform it works with.
  • ✓ Headings and lists 2 headings and 2 lists.
  • ✓ Enough to quote 1,955 characters of description.
  • ✓ Tags match the text All 5 tags appear in the text.

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

  1. 2025-04-05 4M+ → 5M+ up after 427 days in tier
  2. 2024-02-03 3M+ → 4M+ up after 351 days in tier
  3. 2023-02-17 2M+ → 3M+ up after 317 days in tier
  4. 2022-04-06 1M+ → 2M+ up after 279 days in tier
  5. 2021-07-01 800K+ → 1M+ up after 210 days in tier
  6. 2020-12-03 400K+ → 800K+ up after 196 days in tier
  7. 2020-05-21 300K+ → 400K+ up after 40 days in tier
  8. 2020-04-11 200K+ → 300K+ up after 40 days in tier

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

Embed this report card

Drop a live Pulse card for Site Kit by Google – Analytics, Search Console, AdSense, Speed into a readme, a review or a deck. It updates itself.

<iframe src="https://plugins.wpmayor.com/embed/google-site-kit" width="480" height="300" style="border:0" loading="lazy" title="Site Kit by Google – Analytics, Search Console, AdSense, Speed — Plugin Pulse"></iframe>
Preview card ↗

Site Kit by Google – Analytics, Search Console, AdSense, Speed: 5M+ active installs, 4.2★ (1,013 reviews). Plugin Pulse (WP Mayor), as of 2026-11-03. https://plugins.wpmayor.com/plugin/google-site-kit

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