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Bing Ads UET vs Microsoft Advertising Universal Event Tracking (UE

Head-to-head on the signals that matter, from the public WordPress.org data.

Microsoft Advertising Universal Event Tracking (UE is the only plugin here with enough reviews to score.

Active-install trajectory

No change to chart. WordPress.org reports active installs in coarse bands, so neither plugin crossed a band during this window. The download trend below moves daily and is the better read over a period this short.

Metric Bing Ads UET Microsoft Advertising Universal Event Tracking (UE
Active installs Modeled from the public "N+" band and recent downloads. 100–200 4K–5K ✓
Active installs, change over ~6 months Compares the public install bands. One band step shows as the band change, not a percentage. Stable Stable
Overall health — B · 72 ✓
Maintenance How recently the plugin was updated. 3/100 74/100 ✓
Rating quality Volume-adjusted review quality. — 70/100 ✓
Support Share of forum threads marked resolved. — 70/100 ✓
Rating (weighted for review count) — 3.8★ ✓
Reviews 0 1 ✓
Ranking optimization How well the listing is tuned to rank on wp.org. 34/100 74/100 ✓
Removal risk Maintenance signals that precede a wp.org closure. Not an official status. High Low ✓
Last updated 11.5y ago 9mo ago ✓
Downloads, last 30d 125 1K ✓
Download momentum, last 30d vs prior 30d Dips that follow a release spike are normal: wp.org counts every update as a download, so the weeks after a release run lower. -8% +7%
Install conversion Active installs over lifetime downloads. Downloads include every update, so older and more frequently released plugins read lower. 1.8% 7.6% ✓
Category Uncategorized Uncategorized

✓ marks the stronger plugin on each row. Rows where they're level show no marker.

Release activity

Bing Ads UETMicrosoft Advertising Universal Event Tracking (UE

7-day average daily downloads. Downloads spike for about a week after each release as the install base re-downloads, so read this as release cadence, not growth.