Microsoft Advertising Universal Event Tracking (UET)

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

Share of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

Refined from the date this plugin crossed into its current band.

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from.

1. ★★★★★ SomeoneElseEntirely

   4.2y ago

   I guess it works but doesn’t track revenue. No features, limited. Expected much more from an official plugin from a company like Microsoft. Please at least rewrite Google Ads plugin and add features to this one – like you did with the whole ads platform 😉 thanks This topic was modified 4 years, 1 month ago by SomeoneElseEntirely.

   Read on wp.org ↗

Recent releases and news for this plugin

1. — Version 1.0.8 update to support wp consent api 1.0.8
2. — Version 1.0.7 update for code quality and safety= 1.0.6= update to support new wordpress version Security check to make sure latest version is compatible with the current release of WordPress = 1.0.5= * update to support SPA detection 1.0.7
3. — Version 1.0.0 Initial release. 1.0.0

1 disclosed vulnerability on record for this plugin, fixed in the current version. Sites on older versions stay exposed until they update.

1. Medium · 5.5 Microsoft Advertising Universal Event Tracking (UET) <= 1.0.3 - Authenticated Stored Cross-Site Scripting ↗
   2022-07-07 CVE-2022-2170 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 1.0.3 Patched in 1.0.4

Automated install-time checks, tested on PHP 8.1.12 · WP 7.0.1

Translated into 3 languages, 3 at 90% or more

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

1. 2025-09-02 3K+ → 4K+ up after 1 days in tier
2. 2025-09-01 4K+ → 3K+ down after 1 days in tier
3. 2025-08-31 3K+ → 4K+ up after 2 days in tier
4. 2025-08-29 4K+ → 3K+ down after 1 days in tier
5. 2025-08-28 3K+ → 4K+ up after 5 days in tier
6. 2025-08-23 4K+ → 3K+ down after 1 days in tier
7. 2025-08-22 3K+ → 4K+ up after 265 days in tier
8. 2024-11-30 4K+ → 3K+ down after 31 days in tier

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

• Microsoft Clarity 200K+ installs · 4.2★ · 1 shared tag A
• Ads.txt Manager 100K+ installs · 4.3★ · 1 shared tag A
• Advanced Popups 60K+ installs · 3.9★ · 1 shared tag B
• AI Powered Marketing 50K+ installs · 3.0★ · 1 shared tag B
• Website Monetization by MageNet 20K+ installs · 3.5★ · 1 shared tag C
• Quick Adsense 20K+ installs · 3.9★ · 1 shared tag B

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Drop a live Pulse card for Microsoft Advertising Universal Event Tracking (UET) into a readme, a review or a deck. It updates itself.

Microsoft Advertising Universal Event Tracking (UET): 4K+ active installs, 3.0★ (1 reviews). Plugin Pulse (WP Mayor), as of 2026-08-29. https://plugins.wpmayor.com/plugin/microsoft-advertising-universal-event-tracking-uet