Microsoft Advertising Universal Event Tracking (UET)
by Microsoft · Uncategorized
Also makes 1 other plugin · 204K+ installs across the portfolio →
The official plugin for setting up Microsoft Advertising UET
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 76/100
Few reviews
Active installs
4K+
≈4.9K estimated
Momentum
+9%
downloads vs prior 30d
Biggest opportunity: Swap “bing ads” and “microsoft” for “bidding” and “remarketing”. “bing ads” isn't earning its slot: it only gets you to #20. “bidding” sits at #9 untagged, close enough for a declared tag to move it up. “microsoft” isn't earning its slot: it only gets you to #14. “remarketing” sits at #22 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
76 health vs 58 average across 25,767 Uncategorized plugins
Install conversion
How it's measured →7.6%
of downloads still active
At least 4K of 52.4K lifetime downloads are still running, above its category: the median Uncategorized plugin keeps 0.6%, across 17,778 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Uncategorized plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 1 release in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Rating quality
Updated 279 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 6.6.11; the current branch is 6.8
3.0★ over 1 review, smoothed to 4.08★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
39
Momentum
Losing ground
-0.4
Velocity
places per keyword, 28d
22%
Breadth
of keywords climbing, 28d
-0.1
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| microsoft advertising your tag | #2 | #24 | 0 |
| uet your tag | #2 | #24 | 0 |
| advertising your tag | #5 | #24 | down 2 |
| microsoft uet | #2 | #24 | 0 |
| universal | #13 | #24 | down 2 |
| microsoft your tag | #14 | #24 | down 3 |
| bidding | #9 | #24 | up 1 |
| bing ads your tag | #20 | #24 | down 3 |
| event tracking | #21 | #24 | up 2 |
| microsoft ads | #8 | #23 | down 1 |
| remarketing | #22 | #24 | down 1 |
| bing tracking | #18 | #24 | 0 |
19 searches this plugin appeared in over the last 90 days, 12 listed. 7 left out as unrelated or noise (years, numbers, stray words).
What to do about it
- Swap “bing ads” and “microsoft” for “bidding” and “remarketing”. “bing ads” isn't earning its slot: it only gets you to #20. “bidding” sits at #9 untagged, close enough for a declared tag to move it up. “microsoft” isn't earning its slot: it only gets you to #14. “remarketing” sits at #22 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- One page off on “microsoft”. #14 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 5 Oct 2022 · 1,490 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 4.5K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
1
releases in the last 12 months
9mo ago
latest release · v1.0.8 · 27 Jan 2026
4
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “4K+”. Our estimate pins where the real number sits.
Crossed into this band 14 months ago; a band this size takes about a year or more to cross, which places it about 90% of the way through.
Install history since 21 Jun 2022
Recent reviews
All reviews on wp.org ↗- ★★★★★ SomeoneElseEntirely4.4y ago
I guess it works but doesn’t track revenue. No features, limited. Expected much more from an official plugin from a company like Microsoft. Please at least rewrite Google Ads plugin and add features to this one – like you did with the whole ads platform 😉 thanks This topic was modified 4 years, 1 month ago by SomeoneElseEntirely.
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 1.0.8 update to support wp consent api 1.0.8
- — Version 1.0.7 update for code quality and safety= 1.0.6= update to support new wordpress version Security check to make sure latest version is compatible with the current release of WordPress = 1.0.5= * update to support SPA detection 1.0.7
- — Version 1.0.0 Initial release. 1.0.0
Security history
via Wordfence IntelligenceThe 1 disclosed vulnerability is patched in the current version (1.0.8). Sites still on an older version should update.
- Patched Medium · 5.5 Microsoft Advertising Universal Event Tracking (UET) <= 1.0.3 - Authenticated Stored Cross-Site Scripting ↗2022-07-07 CVE-2022-2170 Improper Neutralization of Input During Web Page Generation Affects <= 1.0.3 Patched in 1.0.4
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Languages
via translate.wordpress.orgTranslated into 3 languages, 3 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
1 of 8 pass · checked 2 Nov 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ! Has a FAQ No FAQ section.
- ! FAQ asks real questions No FAQ to judge.
- ! Names who it is for One audience phrase ("use this"); say who the plugin is for and what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ! Headings and lists 1 heading and 0 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ! Enough to quote 825 characters of description; under 1,000 there is little to quote.
- ✓ Tags match the text 4 of 5 tags appear in the text; "bing ads" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2025-09-02 3K+ → 4K+ up after 1 days in tier
- 2025-09-01 4K+ → 3K+ down after 1 days in tier
- 2025-08-31 3K+ → 4K+ up after 2 days in tier
- 2025-08-29 4K+ → 3K+ down after 1 days in tier
- 2025-08-28 3K+ → 4K+ up after 5 days in tier
- 2025-08-23 4K+ → 3K+ down after 1 days in tier
- 2025-08-22 3K+ → 4K+ up after 265 days in tier
- 2024-11-30 4K+ → 3K+ down after 31 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Microsoft Clarity 200K+ installs · 4.2★ · 1 shared tag A -
Ads.txt Manager 100K+ installs · 4.3★ · 1 shared tag A -
Advanced Popups 60K+ installs · 3.9★ · 1 shared tag B -
AI Powered Marketing 50K+ installs · 3.0★ · 1 shared tag B -
Website Monetization by MageNet 20K+ installs · 3.5★ · 1 shared tag C -
Quick Adsense 20K+ installs · 3.9★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for Microsoft Advertising Universal Event Tracking (UET) into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/microsoft-advertising-universal-event-tracking-uet" width="480" height="300" style="border:0" loading="lazy" title="Microsoft Advertising Universal Event Tracking (UET) — Plugin Pulse"></iframe> Microsoft Advertising Universal Event Tracking (UET): 4K+ active installs, 3.0★ (1 reviews). Plugin Pulse (WP Mayor), as of 2026-11-02. https://plugins.wpmayor.com/plugin/microsoft-advertising-universal-event-tracking-uet
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