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Content Freeze vs UpdraftPlus: WP Backup & Migration Plugin
Head-to-head on the signals that matter, from the public WordPress.org data.
Active-install trajectory
Content Freeze UpdraftPlus: WP Backup & Migration Plugin
Active installs, each indexed to 100 at the start of the window. A line above 100 is growing its install base, below 100 is shrinking.
| Metric | Content Freeze | UpdraftPlus: WP Backup & Migration Plugin |
|---|---|---|
| Active installs Modeled from the public "N+" band and recent downloads. | 200–300 | 3M–4M ✓ |
| Install trend Change in active installs across the charted window. | +100% ✓ | 0% |
| Overall health | C · 68 | A · 96 ✓ |
| Maintenance How recently the plugin was updated. | 55/100 | 100/100 ✓ |
| Rating quality Volume-adjusted review quality. | 80/100 | 97/100 ✓ |
| Support Share of forum threads marked resolved. | 70/100 | 87/100 ✓ |
| Rating (adjusted) | 4.17★ | 4.84★ ✓ |
| Reviews | 4 | 8,633 ✓ |
| Ranking optimization How well the listing is tuned to rank on wp.org. | 79/100 | 97/100 ✓ |
| Removal risk Maintenance signals that precede a wp.org closure. Not an official status. | Low | Low |
| Last updated | 1.2y ago | 10d ago ✓ |
| Downloads · 30d | 419 | 2.1M ✓ |
| Category | Admin & Utilities | Backup |
✓ marks the stronger plugin on each row. Rows where they're level show no marker.
Release activity
Content Freeze UpdraftPlus: WP Backup & Migration Plugin
7-day average daily downloads. Downloads spike for about a week after each release as the install base re-downloads, so read this as release cadence, not growth.