ContentPen vs Semrush Content Toolkit

Head-to-head on the signals that matter, from the public WordPress.org data.

ContentPen

by contentpen

Health B83

Semrush Content Toolkit

by SEMrush CY LTD

Health B80

Active-install trajectory

ContentPenSemrush Content Toolkit

Active installs, each indexed to 100 at the start of the window. A line above 100 is growing its install base, below 100 is shrinking.

Metric	ContentPen	Semrush Content Toolkit
Active installs Modeled from the public "N+" band and recent downloads.	300–400	2K–3K ✓
Install trend Change in active installs across the charted window.	+200% ✓	0%
Overall health	B · 83 ✓	B · 80
Maintenance How recently the plugin was updated.	100/100	100/100
Rating quality Volume-adjusted review quality.	74/100 ✓	63/100
Support Share of forum threads marked resolved.	70/100	70/100
Rating (weighted for review count)	4.0★ ✓	3.5★
Reviews	1	5 ✓
Ranking optimization How well the listing is tuned to rank on wp.org.	88/100 ✓	82/100
Removal risk Maintenance signals that precede a wp.org closure. Not an official status.	Low	Low
Last updated	9d ago	today ✓
Downloads · 30d	791	797 ✓
Install conversion Active installs over lifetime downloads. Downloads include every update, so older and more frequently released plugins read lower.	5.6%	7.6% ✓
Category	AI	AI

✓ marks the stronger plugin on each row. Rows where they're level show no marker.

Release activity

ContentPenSemrush Content Toolkit

7-day average daily downloads. Downloads spike for about a week after each release as the install base re-downloads, so read this as release cadence, not growth.