Custom Columns vs White Label CMS

Head-to-head on the signals that matter, from the public WordPress.org data.

Health D45

Health A88

Active-install trajectory

Custom Columns moved down one install band, 30+ to 20+. That's a single step across the whole window, so there's no trajectory to draw. The download trend below moves daily.

Metric	Custom Columns	White Label CMS
Active installs Modeled from the public "N+" band and recent downloads.	20–30	200K–300K ✓
Install trend Change in active installs across the charted window.	-33%	0% ✓
Overall health	D · 45	A · 88 ✓
Maintenance How recently the plugin was updated.	3/100	96/100 ✓
Rating quality Volume-adjusted review quality.	74/100	92/100 ✓
Support Share of forum threads marked resolved.	70/100	70/100
Rating (weighted for review count)	4.0★	4.6★ ✓
Reviews	1	114 ✓
Ranking optimization How well the listing is tuned to rank on wp.org.	34/100	83/100 ✓
Removal risk Maintenance signals that precede a wp.org closure. Not an official status.	High	Low ✓
Last updated	12.6y ago	4mo ago ✓
Downloads · 30d	40	20.2K ✓
Install conversion Active installs over lifetime downloads. Downloads include every update, so older and more frequently released plugins read lower.	0.5%	4.1% ✓
Category	Uncategorized	Admin & Utilities

✓ marks the stronger plugin on each row. Rows where they're level show no marker.

Release activity

Custom ColumnsWhite Label CMS

7-day average daily downloads. Downloads spike for about a week after each release as the install base re-downloads, so read this as release cadence, not growth.