White Label CMS

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

Share of active installs on each version of this plugin · 88% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

Modeled within the band wp.org reports; tightens as we track daily.

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A declining trend compresses what a buyer would pay.

1. ★★★★★ James Monroe

   6mo ago

   this covers all the essentials to presenting a very custom look to clients. other white label plugins i tried were too complicated, took too long to setup, or broke the css in my admin. THANK YOU for your generosity in providing this plugin for us!!

   Read on wp.org ↗
2. ★★★★★ chook

   8mo ago

   Great, streamlined plugin that works seamlessly without bombarding the WordPress dashboard with ads or unnecessary notifications, which seems to be a common trend with many plugins these days. Highly recommend for those who prefer a clean, hassle-free experience.

   Read on wp.org ↗
3. ★★★★★ sbbasile

   12mo ago

   I was looking for a simple, user-friendly plugin that would allow me to manage menus for my coworker. This plugin is simply brilliant. Bravo!!

   Read on wp.org ↗
4. ★★★★★ Joe Bloggs

   2.4y ago

   I’ve spent the past few hours installing/uninstalling & testing probably all white label and custom admin plugins currently available in the repository. I needed a few simple features, hide some admin menu items, hide some admin toolbar items, customise login page, remove default widgets and add a couple of custom widgets. Unlike all other plugins in the repository, this plugin does it all, out of the box and without asking for a Pro version. UI looks great, nice & easy to look at, and simple to work with. Excellent work guys and many thanks for making this available for free. 🙏

   Read on wp.org ↗
5. ★★★★★ Anonymous

   2.6y ago

   Having the ability to now add a Page as an option to the Welcome Dashboard Panel sets this plugin on top of the heap!

   Read on wp.org ↗
6. ★★★★★ Christinanine

   2.6y ago

   Thank you for making and maintaining this free plugin-in!

   Read on wp.org ↗
7. ★★★★★ yazigi

   2.6y ago

   This White Label CMS plugin pleasantly surprised me! It made it possible to create a fully customized dashboard for my client, allowing him to manage his website content (posts, pages, tags, categories, etc.) while incorporating my branding, including the login interface. Another interesting point: I customized my WP Log In URL (instead of using wp-admin), and it worked well. I was already familiar with other plugins offering similar functions, but White Label CMS stands out for its cleanliness and simplicity! Thanks and keep up the excellent work!

   Read on wp.org ↗
8. ★★★★★ wnos

   2.6y ago

   thank you

   Read on wp.org ↗

Recent releases and news for this plugin

1. — Version 2.7.14 Security Patch: Props to Supakiad S. (m3ez) for the responsible disclosure. 2.7.14

8 disclosed vulnerabilities on record for this plugin, all fixed in the current version. Sites on older versions stay exposed until they update.

1. Medium · 4.4 White Label CMS <= 2.7.12 - Authenticated (Administrator+) Stored Cross-Site Scripting via Import Settings ↗
   2026-07-10 CVE-2026-11898 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 2.7.12 Patched in 2.7.13
2. Medium · 6.1 White Label CMS <= 2.7.4 - Reflected Cross-Site Scripting ↗
   2024-08-16 CVE-2024-43303 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 2.7.4 Patched in 2.7.5
3. Medium · 5.3 White Label CMS <= 2.7.3 - Missing Authorization to Plugin Settings Reset ↗
   2024-05-09 CVE-2024-4280 Missing Authorization Affects <= 2.7.3 Patched in 2.7.4
4. High · 7.2 White Label CMS <= 2.4 - Authenticated (Administrator+) PHP Object Injection ↗
   2022-12-08 CVE-2022-4302 Deserialization of Untrusted Data Affects <= 2.4 Patched in 2.5
5. Medium · 6.1 White Label MS <= 2.2.8 - Reflected Cross-Site Scripting ↗
   2022-02-07 CVE-2022-0422 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects < 2.2.9 Patched in 2.2.9
6. Medium · 4.7 White Label CMS <= 1.5.2 - Cross-Site Request Forgery leading to Stored Cross-Site Scripting ↗
   2015-04-29 Cross-Site Request Forgery (CSRF) Affects < 1.5.3 Patched in 1.5.3
7. High · 7.1 White Label CMS < 1.5.1 - Reflected Cross-Site Scripting ↗
   2012-10-21 CVE-2012-5387 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects < 1.5.1 Patched in 1.5.1
8. High · 7.1 White Label CMS < 1.5.1 - Cross-Site Scripting ↗
   2012-10-21 CVE-2012-5388 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects < 1.5.1 Patched in 1.5.1

Automated install-time checks, tested on PHP 8.1.12 · WP 7.0

Translated into 18 languages, 10 at 90% or more

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

No tier crossings observed yet.

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

• Admin Menu Editor 300K+ installs · 4.6★ · 2 shared tags A
• Display PHP Version 30K+ installs · 4.6★ · 2 shared tags D
• S Scripts n Styles 30K+ installs · 4.2★ · 2 shared tags D
• Widget Disable 10K+ installs · 4.5★ · 2 shared tags A
• Custom Login 10K+ installs · 3.7★ · 2 shared tags B
• Erident Custom Login and Dashboard 7K+ installs · 4.8★ · 2 shared tags C

Embed this report card

Drop a live Pulse card for White Label CMS into a readme, a review or a deck. It updates itself.

White Label CMS: 200K+ active installs, 4.7★ (113 reviews). Plugin Pulse (WP Mayor), as of 2026-08-25. https://plugins.wpmayor.com/plugin/white-label-cms