White Label CMS
by Video User Manuals · Admin & Utilities
Customise dashboard panels and branding, hide menus plus lots more.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 89/100
no flags
Active installs
200K+
≈290K estimated
Momentum
-10%
downloads vs prior 30d
Biggest opportunity: Swap “admin”, “custom” and “dashboard” for “labels”, “meetup” and “panels”. “admin” isn't earning its slot: you're not in the first 24 results for its own search. “labels” sits at #5 untagged, close enough for a declared tag to move it up. “custom” isn't earning its slot: you're not in the first 24 results for its own search. “meetup” sits at #7 untagged, close enough for a declared tag to move it up. “dashboard” isn't earning its slot: you're not in the first 24 results for its own search. “panels” sits at #8 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
89 health vs 56 average across 5,896 Admin & Utilities plugins
Install conversion
How it's measured →4.1%
of downloads still active
At least 200K of 4.9M lifetime downloads are still running, above its category: the median Admin & Utilities plugin keeps 0.6%, across 4,186 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Admin & Utilities plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 6 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Support resolution
Updated 114 days ago
Tested up to WordPress 7.0.8, the current branch or newer
4.7★ over 114 reviews, smoothed to 4.52★
5 of 5 tags set · short description in place
0 of 1 support threads resolved in the last 2 months
To rank higher: Mark more forum threads resolved — the resolved ratio feeds the ranking.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
39
Momentum
Losing ground
-0.2
Velocity
places per keyword, 28d
21%
Breadth
of keywords climbing, 28d
-0.2
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| white | #1 | #1 | 0 |
| white label | #1 | #1 | 0 |
| label | #1 | #1 | 0 |
| cms your tag | #1 | #1 | up 1 |
| wordpress white label | #1 | #1 | 0 |
| new label | #1 | #1 | 0 |
| white label login | #1 | #1 | 0 |
| custom cms | #1 | #1 | 0 |
| customise | #3 | #4 | down 1 |
| client handover | #2 | #2 | up 1 |
| white label wordpress | #2 | #2 | 0 |
| branding your tag | #6 | #6 | up 1 |
| labels | #5 | #4 | up 1 |
| panels | #8 | #7 | down 1 |
| meetup | #7 | #6 | 0 |
| panel | #10 | #8 | down 1 |
| admin branding | #11 | #8 | up 1 |
| branding admin | #11 | #8 | up 2 |
| admin your tag | Not in the top 24 | ||
| custom your tag | Not in the top 24 | ||
| dashboard your tag | Not in the top 24 | ||
72 searches this plugin appeared in over the last 90 days, 18 listed. 54 left out as unrelated or noise (years, numbers, stray words). 3 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “admin”, “custom” and “dashboard” for “labels”, “meetup” and “panels”. “admin” isn't earning its slot: you're not in the first 24 results for its own search. “labels” sits at #5 untagged, close enough for a declared tag to move it up. “custom” isn't earning its slot: you're not in the first 24 results for its own search. “meetup” sits at #7 untagged, close enough for a declared tag to move it up. “dashboard” isn't earning its slot: you're not in the first 24 results for its own search. “panels” sits at #8 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 236.5K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
6
releases in the last 12 months
4mo ago
latest release · v2.7.14 · 9 Jul 2026
31
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 88% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “200K+”. Our estimate pins where the real number sits.
Crossed into this band 5.6 years ago; a band this size takes about a year or more to cross, which places it about 90% of the way through.
Install history since 9 Sep 2021
Recent reviews
All reviews on wp.org ↗- ★★★★★ James Monroe8mo ago
this covers all the essentials to presenting a very custom look to clients. other white label plugins i tried were too complicated, took too long to setup, or broke the css in my admin. THANK YOU for your generosity in providing this plugin for us!!
Read on wp.org ↗ - ★★★★★ chook11mo ago
Great, streamlined plugin that works seamlessly without bombarding the WordPress dashboard with ads or unnecessary notifications, which seems to be a common trend with many plugins these days. Highly recommend for those who prefer a clean, hassle-free experience.
Read on wp.org ↗ - ★★★★★ sbbasile1.2y ago
I was looking for a simple, user-friendly plugin that would allow me to manage menus for my coworker. This plugin is simply brilliant. Bravo!!
Read on wp.org ↗ - ★★★★★ Joe Bloggs2.6y ago
I’ve spent the past few hours installing/uninstalling & testing probably all white label and custom admin plugins currently available in the repository. I needed a few simple features, hide some admin menu items, hide some admin toolbar items, customise login page, remove default widgets and add a couple of custom widgets. Unlike all other plugins in the repository, this plugin does it all, out of the box and without asking for a Pro version. UI looks great, nice & easy to look at, and simple to work with. Excellent work guys and many thanks for making this available for free. 🙏
Read on wp.org ↗ - ★★★★★ Anonymous2.7y ago
Having the ability to now add a Page as an option to the Welcome Dashboard Panel sets this plugin on top of the heap!
Read on wp.org ↗ - ★★★★★ Christinanine2.7y ago
Thank you for making and maintaining this free plugin-in!
Read on wp.org ↗ - ★★★★★ yazigi2.8y ago
This White Label CMS plugin pleasantly surprised me! It made it possible to create a fully customized dashboard for my client, allowing him to manage his website content (posts, pages, tags, categories, etc.) while incorporating my branding, including the login interface. Another interesting point: I customized my WP Log In URL (instead of using wp-admin), and it worked well. I was already familiar with other plugins offering similar functions, but White Label CMS stands out for its cleanliness and simplicity! Thanks and keep up the excellent work!
Read on wp.org ↗ - ★★★★★ wnos2.8y ago
thank you
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
Security history
via Wordfence IntelligenceAll 8 disclosed vulnerabilities are patched in the current version (2.7.14). Sites still on an older version should update.
- Patched Medium · 4.4 White Label CMS <= 2.7.12 - Authenticated (Administrator+) Stored Cross-Site Scripting via Import Settings ↗2026-07-10 CVE-2026-11898 Improper Neutralization of Input During Web Page Generation Affects <= 2.7.12 Patched in 2.7.13
- 2024-08-16 CVE-2024-43303 Improper Neutralization of Input During Web Page Generation Affects <= 2.7.4 Patched in 2.7.5
- 2022-02-07 CVE-2022-0422 Improper Neutralization of Input During Web Page Generation Affects < 2.2.9 Patched in 2.2.9
- Patched Medium · 4.7 White Label CMS <= 1.5.2 - Cross-Site Request Forgery leading to Stored Cross-Site Scripting ↗2015-04-29 Cross-Site Request Forgery Affects < 1.5.3 Patched in 1.5.3
- 2012-10-21 CVE-2012-5387 Improper Neutralization of Input During Web Page Generation Affects < 1.5.1 Patched in 1.5.1
- 2012-10-21 CVE-2012-5388 Improper Neutralization of Input During Web Page Generation Affects < 1.5.1 Patched in 1.5.1
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0
Languages
via translate.wordpress.orgTranslated into 20 languages, 12 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
8 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Customise dashboard panels and branding, hide menus plus lots more."
- ✓ Has a FAQ 4 questions in the FAQ.
- ✓ FAQ asks real questions 3 of 4 read like questions a user would type.
- ✓ Names who it is for Names its audience or use cases ("for developers", "who want").
- ✓ Names what it works with Mentions Elementor, Beaver Builder.
- ✓ Headings and lists 6 headings and 1 list.
- ✓ Enough to quote 2,318 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2021-03-11 100K+ → 200K+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Admin Menu Editor 300K+ installs · 4.6★ · 2 shared tags A -
Display PHP Version 30K+ installs · 4.6★ · 2 shared tags D - S Scripts n Styles 30K+ installs · 4.2★ · 2 shared tags D
-
Widget Disable 10K+ installs · 4.5★ · 2 shared tags A -
Custom Login 10K+ installs · 3.7★ · 2 shared tags B -
Erident Custom Login and Dashboard 7K+ installs · 4.8★ · 2 shared tags C
Embed this report card
Drop a live Pulse card for White Label CMS into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/white-label-cms" width="480" height="300" style="border:0" loading="lazy" title="White Label CMS — Plugin Pulse"></iframe> White Label CMS: 200K+ active installs, 4.7★ (114 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/white-label-cms
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