DFP Ad Manager vs Ad Code Manager

Head-to-head on the signals that matter, from the public WordPress.org data.

DFP Ad Manager

by chriswgerber

Health D46

Ad Code Manager

by Automattic

Health C69

Active-install trajectory

DFP Ad ManagerAd Code Manager

Active installs, each indexed to 100 at the start of the window. A line above 100 is growing its install base, below 100 is shrinking.

Metric	DFP Ad Manager	Ad Code Manager
Active installs Modeled from the public "N+" band and recent downloads.	100–200 ✓	40–50
Install trend Change in active installs across the charted window.	0% ✓	-33%
Overall health	D · 46 ✓	—
Maintenance How recently the plugin was updated.	3/100	71/100 ✓
Rating quality Volume-adjusted review quality.	78/100 ✓	—
Support Share of forum threads marked resolved.	70/100 ✓	—
Rating (adjusted)	4.11★ ✓	—
Reviews	4 ✓	0
Ranking optimization How well the listing is tuned to rank on wp.org.	37/100	82/100 ✓
Removal risk Maintenance signals that precede a wp.org closure. Not an official status.	High	Low ✓
Last updated	11.2y ago	10mo ago ✓
Downloads · 30d	156 ✓	154
Install conversion Active installs over lifetime downloads. Downloads include every update, so older and more frequently released plugins read lower.	0.7% ✓	0.1%
Category	Uncategorized	Uncategorized

✓ marks the stronger plugin on each row. Rows where they're level show no marker.

Release activity

DFP Ad ManagerAd Code Manager

7-day average daily downloads. Downloads spike for about a week after each release as the install base re-downloads, so read this as release cadence, not growth.