DFP Ad Manager
by chriswgerber · Uncategorized
Simpler management of DFP (DoubleClick for Publishers) ad positions
46 health vs 61 average across 5,896 Uncategorized plugins
High removal-risk signals
63/100Maintenance and integrity signals that tend to precede a WordPress.org removal. Not an official status, a heads-up to act.
- Long abandoned. No update in 10+ years — the top precursor to removal once a vulnerability is found.
- Compatibility drift. Tested only up to WordPress 4.2.39, well behind 6.8.
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Under-optimized
Biggest win: Update recency
To rank higher: Last updated 3986 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Daily downloads
Since 2022-10-05 · 1,381 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
84
now · peak 201
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Downloads per 1k installs · 30d
Engagement proxy · release spikes are signal, a long slide is an aging base
Estimated active installs
wp.org reports only “100+”. The real number sits in this band.
Refined from the date this plugin crossed into its current band.
Install history · since 2022-10-04 · 1,382 observations
Details
Growth timeline
Install-band crossings we have observed, and how long each band took to outgrow
- 2025-09-05 200+ → 100+ down after 123 days in band
- 2025-05-05 300+ → 200+ down after 1 days in band
- 2025-05-04 200+ → 300+ up after 1 days in band
- 2025-05-03 300+ → 200+ down after 1 days in band
- 2025-05-02 200+ → 300+ up after 2 days in band
- 2025-04-30 300+ → 200+ down after 2 days in band
- 2025-04-28 200+ → 300+ up after 2 days in band
- 2025-04-26 300+ → 200+ down after 1 days in band
Competes with
The plugins that solve the same job, ranked by shared tags then reach — closest match first
- A Ad Code Manager 40+ installs · 3.6★ · 2 shared tags B
-
Google for WooCommerce 800K+ installs · 2.7★ · 1 shared tag B -
Ad Inserter – Ad Manager & AdSense Ads 300K+ installs · 4.9★ · 1 shared tag A -
Head, Footer and Post Injections 200K+ installs · 4.9★ · 1 shared tag A -
Ads.txt Manager 100K+ installs · 4.3★ · 1 shared tag A -
Advanced Ads – Ad Manager & AdSense 100K+ installs · 4.9★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for DFP Ad Manager into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/dfp-ads" width="480" height="300" style="border:0" loading="lazy" title="DFP Ad Manager — Plugin Pulse"></iframe> DFP Ad Manager: 100+ active installs, 4.8★ (4 reviews). Plugin Pulse (WP Mayor), as of 2026-07-17. https://plugins.wpmayor.com/plugin/dfp-ads