DFP Ad Manager
by chriswgerber · Uncategorized
Also makes 3 other plugins · 120+ installs across the portfolio →
Simpler management of DFP (DoubleClick for Publishers) ad positions
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
D 46/100
Stale · Likely abandoned · Few reviews
Active installs
100+
≈150 estimated
Momentum
+3%
downloads vs prior 30d
Biggest opportunity: Swap “ad ops” for “doubleclick for publishers”. “ad ops” isn't earning its slot: you're not in the first 24 results for its own search. “doubleclick for publishers” sits at #10 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
46 health vs 58 average across 25,764 Uncategorized plugins
Install conversion
How it's measured →0.7%
of downloads still active
At least 100 of 15K lifetime downloads are still running, in line with its category: the median Uncategorized plugin keeps 0.6%, across 17,773 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Uncategorized plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
High removal-risk signals
63/100Maintenance and integrity signals that tend to precede a WordPress.org removal. Not an official status, a heads-up to act.
- Long abandoned. No update in 11+ years — the top precursor to removal once a vulnerability is found.
- Compatibility drift. Tested only up to WordPress 4.2.39, well behind 6.8.
Details
Recent review vibe
read from the latest 4 reviews to 2016-08-24Reviewers call it exactly what DFP users needed, praising how much easier it makes ad management on posts, pages and sidebars, with one noting header placement didn't work and several hoping development continues.
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Under-optimized
Most to gain: Update recency
Updated 4094 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 4.2.39; the current branch is 6.8
4.8★ over 4 reviews, smoothed to 4.15★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Last updated 4094 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
39
Momentum
Mixed: one swing, the rest drifting
0.0
Velocity
places per keyword, 9d
17%
Breadth
of keywords climbing, 9d
+0.2
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| ad trafficking your tag | #1 | #1 | 0 |
| doubleclick for publishers | #10 | #6 | up 1 |
| trafficking | #4 | #2 | 0 |
| dfp your tag | #16 | #8 | 0 |
| doubleclick your tag | #23 | #13 | down 1 |
| dfp ads | #16 | #10 | 0 |
| ad ops your tag | Not in the top 24 | ||
| ads your tag | Not in the top 24 | ||
6 searches this plugin appeared in over the last 90 days. 2 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “ad ops” for “doubleclick for publishers”. “ad ops” isn't earning its slot: you're not in the first 24 results for its own search. “doubleclick for publishers” sits at #10 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- Under-ranked on “doubleclick”. wp.org puts you #23; on merit you place #13. The plugins above you are winning on install count, not on rating or upkeep.
- One page off on “dfp”. #16 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 5 Oct 2022 · 1,489 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 201 · peaks are release surges
Directory rank
Ranked about #13,300 to #16,400, alongside the other plugins at 100+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 1 Nov 2026.
Rating trend
Star average over time · dips mark rough releases
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
11.2y ago
latest release · v0.3.2 · 18 Aug 2015
9
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “100+”. Our estimate pins where the real number sits.
Crossed into this band 14 months ago; a band this size takes about a year or more to cross, which places it about 50% of the way through.
Install history since 14 Aug 2015
Recent reviews
All reviews on wp.org ↗- ★★★★★ gersveo10.2y ago
This plugin is Excellent…! meets what you want in DFP… congratulations developer
Read on wp.org ↗ - ★★★★★ tripledm10.4y ago
Thank you and well done! The plugin is exactly what DFP users needed! I have not completed the setup ref targeting so not tested in full but the plugin itself requires and deserves 100 stars!
Read on wp.org ↗ - ★★★★★ WalleP10.9y ago
This makes my life sooo much easier! I have now tested the plugin on two new sites for a few months, and it works well on pages, posts, and sidebars (I could not make it work in the header, though). I will now implement the plugin on a high-volume site (150,000 visitors/month). As I sell ads directly, DFP is business-critical for me. I do hope you will continue to develop this extremely useful plugin. Cheers, Walther
Read on wp.org ↗ - ★★★★★ upto001311.5y ago
Great plugin that really helps you manage DFP ads — especially on an evolving site. No need to mess around with header scripts and mismatched IDs that can make for a really frustrating implementation/troubleshooting. Can’t wait to see how it continues to develop.
Read on wp.org ↗
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
1 of 8 pass · checked 29 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ! Has a FAQ No FAQ section.
- ! FAQ asks real questions No FAQ to judge.
- ! Names who it is for One audience phrase ("for publishers"); say who the plugin is for and what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ! Headings and lists 0 headings and 0 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ! Enough to quote 581 characters of description; under 1,000 there is little to quote.
- ✓ Tags match the text 3 of 5 tags appear in the text; "ad ops", "ad trafficking" do not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2025-09-05 200+ → 100+ down after 123 days in tier
- 2025-05-05 300+ → 200+ down after 1 days in tier
- 2025-05-04 200+ → 300+ up after 1 days in tier
- 2025-05-03 300+ → 200+ down after 1 days in tier
- 2025-05-02 200+ → 300+ up after 2 days in tier
- 2025-04-30 300+ → 200+ down after 2 days in tier
- 2025-04-28 200+ → 300+ up after 2 days in tier
- 2025-04-26 300+ → 200+ down after 1 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
- A Ad Code Manager 40+ installs · 3.6★ · 2 shared tags
-
Google for WooCommerce 800K+ installs · 2.8★ · 1 shared tag C -
Ad Inserter – Ad Manager & AdSense Ads 300K+ installs · 4.9★ · 1 shared tag A -
Head, Footer and Post Injections 200K+ installs · 4.9★ · 1 shared tag A -
Ads.txt Manager 100K+ installs · 4.3★ · 1 shared tag A -
Advanced Ads – Ad Manager & AdSense 90K+ installs · 4.9★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for DFP Ad Manager into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/dfp-ads" width="480" height="300" style="border:0" loading="lazy" title="DFP Ad Manager — Plugin Pulse"></iframe> DFP Ad Manager: 100+ active installs, 4.8★ (4 reviews). Plugin Pulse (WP Mayor), as of 2026-11-02. https://plugins.wpmayor.com/plugin/dfp-ads
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