DFP Ad Manager

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

Share of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

Refined from the date this plugin crossed into its current band.

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from.

Reviewers call it exactly what DFP users needed, praising how much easier it makes ad management on posts, pages and sidebars, with one noting header placement didn't work and several hoping development continues.

1. ★★★★★ gersveo

   10.0y ago

   This plugin is Excellent…! meets what you want in DFP… congratulations developer

   Read on wp.org ↗
2. ★★★★★ tripledm

   10.2y ago

   Thank you and well done! The plugin is exactly what DFP users needed! I have not completed the setup ref targeting so not tested in full but the plugin itself requires and deserves 100 stars!

   Read on wp.org ↗
3. ★★★★★ WalleP

   10.8y ago

   This makes my life sooo much easier! I have now tested the plugin on two new sites for a few months, and it works well on pages, posts, and sidebars (I could not make it work in the header, though). I will now implement the plugin on a high-volume site (150,000 visitors/month). As I sell ads directly, DFP is business-critical for me. I do hope you will continue to develop this extremely useful plugin. Cheers, Walther

   Read on wp.org ↗
4. ★★★★★ upto0013

   11.3y ago

   Great plugin that really helps you manage DFP ads — especially on an evolving site. No need to mess around with header scripts and mismatched IDs that can make for a really frustrating implementation/troubleshooting. Can’t wait to see how it continues to develop.

   Read on wp.org ↗

Automated install-time checks, tested on PHP 7.2.16 · WP 5.3

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

1. 2025-09-05 200+ → 100+ down after 123 days in tier
2. 2025-05-05 300+ → 200+ down after 1 days in tier
3. 2025-05-04 200+ → 300+ up after 1 days in tier
4. 2025-05-03 300+ → 200+ down after 1 days in tier
5. 2025-05-02 200+ → 300+ up after 2 days in tier
6. 2025-04-30 300+ → 200+ down after 2 days in tier
7. 2025-04-28 200+ → 300+ up after 2 days in tier
8. 2025-04-26 300+ → 200+ down after 1 days in tier

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

• A Ad Code Manager 50+ installs · 3.6★ · 2 shared tags B
• Google for WooCommerce 800K+ installs · 2.8★ · 1 shared tag B
• Ad Inserter – Ad Manager & AdSense Ads 300K+ installs · 4.9★ · 1 shared tag A
• Head, Footer and Post Injections 200K+ installs · 4.9★ · 1 shared tag A
• Ads.txt Manager 100K+ installs · 4.3★ · 1 shared tag B
• Advanced Ads – Ad Manager & AdSense 100K+ installs · 4.9★ · 1 shared tag A

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DFP Ad Manager: 100+ active installs, 4.8★ (4 reviews). Plugin Pulse (WP Mayor), as of 2026-08-31. https://plugins.wpmayor.com/plugin/dfp-ads