Formilla Edge Targeted Messaging Platform for Sale vs Mailster WordPress Newsletter Plugin

Head-to-head on the signals that matter, from the public WordPress.org data.

Formilla Edge Targeted Messaging Platform for Sale

by zgilyana

Health B84

Mailster WordPress Newsletter Plugin

by EverPress

Health D50

Active-install trajectory

Formilla Edge Targeted Messaging Platform for Sale Mailster WordPress Newsletter Plugin

Active installs, each indexed to 100 at the start of the window. A line above 100 is growing its install base, below 100 is shrinking.

Metric	Formilla Edge Targeted Messaging Platform for Sale	Mailster WordPress Newsletter Plugin
Active installs Modeled from the public "N+" band and recent downloads.	30–40	7K–8K ✓
Install trend Change in active installs across the charted window.	0% ✓	-22%
Overall health	B · 84 ✓	D · 50
Maintenance How recently the plugin was updated.	100/100 ✓	22/100
Rating quality Volume-adjusted review quality.	76/100 ✓	68/100
Support Share of forum threads marked resolved.	70/100	70/100
Rating (adjusted)	4.06★ ✓	3.74★
Reviews	2	8 ✓
Ranking optimization How well the listing is tuned to rank on wp.org.	89/100 ✓	64/100
Removal risk Maintenance signals that precede a wp.org closure. Not an official status.	Low ✓	Elevated
Last updated	15d ago ✓	2.2y ago
Downloads · 30d	81	604 ✓
Category	Email & Marketing	Email & Marketing

✓ marks the stronger plugin on each row. Rows where they're level show no marker.

Release activity

Formilla Edge Targeted Messaging Platform for Sale Mailster WordPress Newsletter Plugin

7-day average daily downloads. Downloads spike for about a week after each release as the install base re-downloads, so read this as release cadence, not growth.