Formilla Edge Targeted Messaging Platform for Sales and Marketing
by zgilyana · Email & Marketing
Also makes 1 other plugin · 2.0K+ installs across the portfolio →
Target customers with the right message at the right time using Formilla Edge email, live chat, and in-app messaging.
84 health vs 63 average across 1,297 Email & Marketing plugins
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Biggest win: Rating quality
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Daily downloads
Since 2022-10-05 · 1,426 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
80
now · peak 133
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
1
releases in the last 12 months
3mo ago
latest release · v1.2
3
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 42% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “30+”. Our estimate pins where the real number sits.
Refined from the date this plugin crossed into its current band.
Install history · since 2020-08-13 · 1,379 observations
Estimated value
What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.
Est. annual revenue
Est. acquisition value
No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from. The recent download trend is too spiky to read.
Details
Known vulnerabilities
via Wordfence Intelligence1 disclosed vulnerability on record for this plugin, fixed in the current version. Sites on older versions stay exposed until they update.
- Medium · 4.4 Formilla Edge <= 1.0 - Authenticated (Administrator+) Cross-Site Scripting via 'FormillaPluginID' ↗2023-04-21 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 1.0 Patched in 1.1
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 6.6.1
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-02-15 40+ → 30+ down after 1 days in tier
- 2026-02-14 30+ → 40+ up after 72 days in tier
- 2025-12-04 40+ → 30+ down after 84 days in tier
- 2025-09-11 50+ → 40+ down after 328 days in tier
- 2024-10-18 60+ → 50+ down after 47 days in tier
- 2024-09-01 50+ → 60+ up after 8 days in tier
- 2024-08-24 60+ → 50+ down after 30 days in tier
- 2024-07-25 70+ → 60+ down after 1 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Mailster WordPress Newsletter Plugin 7K+ installs · 3.7★ · 3 shared tags D -
FluentCRM – Email Newsletter, Automation, Email Marketing, Email Campaigns, Optins, Leads, and CRM Solution 80K+ installs · 4.7★ · 2 shared tags A -
Kit (formerly ConvertKit) – Email Newsletter, Email Marketing, Membership, Subscribers and Landing Pages 40K+ installs · 4.7★ · 2 shared tags A -
MailUp for WordPress – Email and Newsletter Subscription Form 2K+ installs · 3.7★ · 2 shared tags B -
Email Subscribers – Group Selector 300+ installs · 4.1★ · 2 shared tags D -
Mailer Dragon – Email Marketing Plugin for WordPress 200+ installs · 4.0★ · 2 shared tags B
Embed this report card
Drop a live Pulse card for Formilla Edge Targeted Messaging Platform for Sales and Marketing into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/formilla-edge" width="480" height="300" style="border:0" loading="lazy" title="Formilla Edge Targeted Messaging Platform for Sales and Marketing — Plugin Pulse"></iframe> Formilla Edge Targeted Messaging Platform for Sales and Marketing: 30+ active installs, 5.0★ (2 reviews). Plugin Pulse (WP Mayor), as of 2026-08-31. https://plugins.wpmayor.com/plugin/formilla-edge