Formilla Edge Targeted Messaging Platform for Sales and Marketing
by zgilyana · Email & Marketing
Target customers with the right message at the right time using Formilla Edge email, live chat, and in-app messaging.
84 health vs 66 average across 699 Email & Marketing plugins
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Biggest win: Rating quality
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Daily downloads
Since 2022-10-05 · 1,381 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
29
now · peak 133
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Downloads per 1k installs · 30d
Engagement proxy · release spikes are signal, a long slide is an aging base
Estimated active installs
wp.org reports only “30+”. The real number sits in this band.
Refined from the date this plugin crossed into its current band.
Install history · since 2022-10-04 · 1,373 observations
Details
Growth timeline
Install-band crossings we have observed, and how long each band took to outgrow
- 2026-02-15 40+ → 30+ down after 1 days in band
- 2026-02-14 30+ → 40+ up after 72 days in band
- 2025-12-04 40+ → 30+ down after 84 days in band
- 2025-09-11 50+ → 40+ down after 328 days in band
- 2024-10-18 60+ → 50+ down after 47 days in band
- 2024-09-01 50+ → 60+ up after 8 days in band
- 2024-08-24 60+ → 50+ down after 30 days in band
- 2024-07-25 70+ → 60+ down after 1 days in band
Competes with
The plugins that solve the same job, ranked by shared tags then reach — closest match first
-
Mailster WordPress Newsletter Plugin 8K+ installs · 3.7★ · 3 shared tags D -
FluentCRM – Email Newsletter, Automation, Email Marketing, Email Campaigns, Optins, Leads, and CRM Solution 80K+ installs · 4.7★ · 2 shared tags A -
Kit (formerly ConvertKit) – Email Newsletter, Email Marketing, Membership, Subscribers and Landing Pages 40K+ installs · 4.7★ · 2 shared tags A -
weMail – Email Marketing, Newsletter Builder & Email Automations for WooCommerce 10K+ installs · 4.0★ · 2 shared tags B -
MailUp for WordPress – Email and Newsletter Subscription Form 2K+ installs · 3.7★ · 2 shared tags B -
Email Subscribers – Group Selector 300+ installs · 4.1★ · 2 shared tags D
Embed this report card
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<iframe src="https://plugins.wpmayor.com/embed/formilla-edge" width="480" height="300" style="border:0" loading="lazy" title="Formilla Edge Targeted Messaging Platform for Sales and Marketing — Plugin Pulse"></iframe> Formilla Edge Targeted Messaging Platform for Sales and Marketing: 30+ active installs, 5.0★ (2 reviews). Plugin Pulse (WP Mayor), as of 2026-07-17. https://plugins.wpmayor.com/plugin/formilla-edge