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Global Site Tag Tracking vs GA Google Analytics

Head-to-head on the signals that matter, from the public WordPress.org data.

GA Google Analytics is the safest pick: health A · 91 against 82 for Global Site Tag Tracking, led by stronger rating quality.

Active-install trajectory

No change to chart. WordPress.org reports active installs in coarse bands, so neither plugin crossed a band during this window. The download trend below moves daily and is the better read over a period this short.

Metric Global Site Tag Tracking GA Google Analytics
Active installs Modeled from the public "N+" band and recent downloads. 1K–2K 400K–500K ✓
Active installs, change over ~6 months Compares the public install bands. One band step shows as the band change, not a percentage. Stable Stable
Overall health B · 82 A · 91 ✓
Maintenance How recently the plugin was updated. 100/100 100/100
Rating quality Volume-adjusted review quality. 69/100 96/100 ✓
Support Share of forum threads marked resolved. 70/100 70/100
Rating (weighted for review count) 3.8★ 4.8★ ✓
Reviews 2 158 ✓
Ranking optimization How well the listing is tuned to rank on wp.org. 88/100 99/100 ✓
Removal risk Maintenance signals that precede a wp.org closure. Not an official status. Low Low
Last updated 2mo ago ✓ 3mo ago
Downloads, last 30d 435 43.4K ✓
Download momentum, last 30d vs prior 30d Dips that follow a release spike are normal: wp.org counts every update as a download, so the weeks after a release run lower. +21% -6%
Install conversion Active installs over lifetime downloads. Downloads include every update, so older and more frequently released plugins read lower. 4.3% ✓ 3.8%
Category Analytics Analytics

✓ marks the stronger plugin on each row. Rows where they're level show no marker.

Release activity

Global Site Tag TrackingGA Google Analytics

7-day average daily downloads. Downloads spike for about a week after each release as the install base re-downloads, so read this as release cadence, not growth.