GA Google Analytics – Connect Google Analytics to WordPress
by Jeff Starr · Analytics
Also makes 30 other plugins · 1.1M+ installs across the portfolio →
Adds Google Analytics tracking code to your WordPress site. Supports many tracking features.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 91/100
no flags
Active installs
400K+
≈450K estimated
Momentum
-17%
downloads vs prior 30d
Biggest opportunity: Swap “tracking” and “statistics” for “google analytics code” and “google analytics tracking”. “tracking” isn't earning its slot: you're not in the first 24 results for its own search. “google analytics code” sits at #4 untagged, close enough for a declared tag to move it up. “statistics” isn't earning its slot: it only gets you to #24. “google analytics tracking” sits at #4 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
91 health vs 67 average across 1,826 Analytics plugins
Install conversion
How it's measured →3.8%
of downloads still active
At least 400K of 10.4M lifetime downloads are still running, above its category: the median Analytics plugin keeps 1.2%, across 1,007 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Analytics plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 4 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 83 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.9★ over 158 reviews, smoothed to 4.71★
5 of 5 tags set · short description in place
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
39
Momentum
Losing ground
-0.3
Velocity
places per keyword, 28d
21%
Breadth
of keywords climbing, 28d
-0.2
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| ga code | #1 | #1 | 0 |
| ga tracking code | #1 | #1 | 0 |
| google analytics 4 | #2 | #2 | up 1 |
| universal analytics | #2 | #2 | 0 |
| measurement id | #2 | #2 | down 1 |
| google analytics tracking code | #4 | #4 | down 1 |
| google analytics tracking | #4 | #4 | down 1 |
| google analytics your tag | #5 | #5 | down 1 |
| google analytics universal | #2 | #2 | 0 |
| google universal analytics | #2 | #2 | 0 |
| google analytics code | #4 | #4 | 0 |
| analytics your tag | #7 | #8 | 0 |
| analytics tracking code | #6 | #6 | down 2 |
| speed up google analytics 4 | #3 | #3 | 0 |
| google analytics pro | #3 | #4 | 0 |
| google your tag | #10 | #13 | 0 |
| post analytics | #6 | #8 | down 1 |
| connect | #10 | #7 | up 1 |
| google analytics plugin | #6 | #6 | down 2 |
| web analytics | #6 | #6 | down 2 |
| tracking your tag | Not in the top 24 | ||
219 searches this plugin appeared in over the last 90 days, 20 listed. 159 left out as unrelated or noise (years, numbers, stray words). 1 of its tags isn't in the top 24 for their own search.
What to do about it
- Swap “tracking” and “statistics” for “google analytics code” and “google analytics tracking”. “tracking” isn't earning its slot: you're not in the first 24 results for its own search. “google analytics code” sits at #4 untagged, close enough for a declared tag to move it up. “statistics” isn't earning its slot: it only gets you to #24. “google analytics tracking” sits at #4 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,489 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 507K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
4
releases in the last 12 months
3mo ago
latest release · v20260810 · 10 Aug 2026
38
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “400K+”. Our estimate pins where the real number sits.
Crossed into this band 15 months ago; the previous band took 17 months to cross, which places it about 50% of the way through.
Install history since 4 Oct 2021
Recent reviews
All reviews on wp.org ↗- ★★★★★ deepcst1.9y ago
I installed the plugin hoping for a seamless solution to handle Google Analytics tracking and GDPR/EU consent management. Unfortunately, the plugin failed to deliver on multiple fronts: Connection Issues: It could not connect properly with my website, even after following all setup instructions. Google Analytics Integration: The tracking code was not implemented correctly, resulting in no data being sent to Google Analytics. Consent Management Failure: The plugin struggled to handle GDPR/EU cookie consent properly. Despite configuration, consent wasn’t reliably applied, leaving the compliance questionable. Overall, this plugin turned out to be a time-consuming and frustrating experience. I had to manually intervene to fix what it claimed to automate. I cannot recommend this plugin if you’re looking for a reliable and hassle-free solution.
Read on wp.org ↗ - ★★★★★ Ken1.9y ago
😀
Read on wp.org ↗ - ★★★★★ EBurden2.2y ago
Great plugin. It just adds the Google tracking code. No bloat. No junk. Awesome.
Read on wp.org ↗ - ★★★★★ piema2.5y ago
fantastic plugin mega dzięki
Read on wp.org ↗ - ★★★★★ matutino2.6y ago
Much lighter and less disturbing than MonsterInsights plugin while also can disable tracking of Admin-level users. It’s what I was looking for
Read on wp.org ↗ - ★★★★★ magicmax672.9y ago
This plugin has not any option for track ecommerce data.
Read on wp.org ↗ - ★★★★★ Roberto De Santis2.9y ago
Easy to install and works great!
Read on wp.org ↗ - ★★★★★ marathonloper3.2y ago
Saw that the plug was deactivated and google tag managers shows me that the G4 Containter sent 0 hits. I activated the plug again and now it works fine.
Read on wp.org ↗
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 7.2.16 · WP 5.5
Languages
via translate.wordpress.orgTranslated into 51 languages, 7 at 90% or more
Plus 27 more locales with partial translations.
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Share of voice
How often each assistant names GA Google Analytics when asked about this topic, where it comes in the answer, and how that compares with its wp.org search position. Latest run 1 Nov 2026.
- Assistants
- ChatGPT, Claude
- Topics tracked
- Analytics
Readme readiness
7 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Adds Google Analytics tracking code to your WordPress site. Supports many tracking features."
- ✓ Has a FAQ 11 questions in the FAQ.
- ✓ FAQ asks real questions 11 of 11 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions Gutenberg, Block editor, Google Analytics, REST API.
- ✓ Headings and lists 7 headings and 7 lists.
- ✓ Enough to quote 4,112 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2025-08-23 500K+ → 400K+ down after 509 days in tier
- 2024-04-01 600K+ → 500K+ down after 1096 days in tier
- 2021-04-01 500K+ → 600K+ up after 175 days in tier
- 2020-10-08 400K+ → 500K+ up after 148 days in tier
- 2020-05-13 300K+ → 400K+ up after 251 days in tier
- 2019-09-05 200K+ → 300K+ up after 308 days in tier
- 2018-11-01 100K+ → 200K+ up after 256 days in tier
- 2018-02-18 70K+ → 100K+ up after 118 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Simple Universal Google Analytics 3K+ installs · 4.2★ · 4 shared tags D -
Global Site Tag Tracking 1K+ installs · 3.8★ · 4 shared tags B -
Simple Google Analytics Tracking 1K+ installs · 4.4★ · 4 shared tags D -
Burst Statistics – Simple WordPress Analytics (Google Analytics Alternative) 200K+ installs · 4.8★ · 3 shared tags A -
Independent Analytics – WordPress Analytics Plugin 100K+ installs · 4.7★ · 3 shared tags A -
SlimStat Analytics – Real-Time Stats, Heatmaps & Ecommerce 70K+ installs · 4.8★ · 3 shared tags A
Embed this report card
Drop a live Pulse card for GA Google Analytics – Connect Google Analytics to WordPress into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/ga-google-analytics" width="480" height="300" style="border:0" loading="lazy" title="GA Google Analytics – Connect Google Analytics to WordPress — Plugin Pulse"></iframe> GA Google Analytics – Connect Google Analytics to WordPress: 400K+ active installs, 4.9★ (158 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/ga-google-analytics
Spotted a number that looks wrong? Report a data issue and we'll check it against the source.