HBAgency vs Ads.txt Manager

Head-to-head on the signals that matter, from the public WordPress.org data.

HBAgency

by hbagency

Health D54

Ads.txt Manager

by 10up

Health A85

Active-install trajectory

HBAgency Ads.txt Manager

Active installs, each indexed to 100 at the start of the window. A line above 100 is growing its install base, below 100 is shrinking.

Metric	HBAgency	Ads.txt Manager
Active installs Modeled from the public "N+" band and recent downloads.	8K–9K	100K–200K ✓
Install trend Change in active installs across the charted window.	0%	0%
Overall health	D · 54	A · 85 ✓
Maintenance How recently the plugin was updated.	34/100	94/100 ✓
Rating quality Volume-adjusted review quality.	65/100	84/100 ✓
Support Share of forum threads marked resolved.	70/100	70/100
Rating (adjusted)	3.60★	4.33★ ✓
Reviews	0	15 ✓
Ranking optimization How well the listing is tuned to rank on wp.org.	68/100	79/100 ✓
Removal risk Maintenance signals that precede a wp.org closure. Not an official status.	Low	Low
Last updated	1.7y ago	5mo ago ✓
Downloads · 30d	544	16.0K ✓
Category	Uncategorized	Uncategorized

✓ marks the stronger plugin on each row. Rows where they're level show no marker.

Release activity

HBAgency Ads.txt Manager

7-day average daily downloads. Downloads spike for about a week after each release as the install base re-downloads, so read this as release cadence, not growth.