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Ads.txt Manager

by 10up · Uncategorized

Also makes 22 other plugins · 1.4M+ installs across the portfolio →

Create, manage, and validate your ads.txt and app-ads.txt from within WordPress, like any other content asset.

Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.

Health

A 89/100

no flags

Active installs

100K+

≈190K estimated

Momentum

+5%

downloads vs prior 30d

Biggest opportunity: Rating quality scores 71/100. Too few reviews to rank on quality — nudge happy users to leave one.

How scoring works →
89 Health · A
Maintenance 100/100
Rating quality 84/100
Support 70/100
Security 98/100

89 health vs 58 average across 25,734 Uncategorized plugins

Install conversion

How it's measured →

4.9%

of downloads still active

At least 100K of 2.1M lifetime downloads are still running, above its category: the median Uncategorized plugin keeps 0.6%, across 17,766 plugins.

Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Uncategorized plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.

This plugin shipped 1 release in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.

Details

Version
1.4.6
Last updated
2mo ago
Added
2017-12-18 · 8 yrs old
Requires WP
6.6
Tested up to
7.1.4
Requires PHP
7.4

Recent review vibe

read from the latest 12 reviews to 2026-05-12
Positive PraiseOnboardingPerformanceBroken updates

Reviewers say it turns ads.txt into a couple of clicks in WordPress instead of an FTP job, with one older complaint about the file not landing where Google wanted it and another about the plugin registering a post type for a simple task.

Directory ranking optimization

How it's scored →

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

94 / 100

Excellent listing optimization

Well tuned across the board

Update recency 100/100

Updated 47 days ago

WP compatibility 100/100

Tested up to WordPress 7.1.4, the current branch or newer

Rating quality 71/100

4.7★ over 15 reviews, smoothed to 4.24★ and held back under 25 reviews

Listing tuning 100/100

5 of 5 tags set · short description in place

Support resolution 100/100

1 of 1 support threads resolved in the last 2 months

Daily downloads

Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive

+5% vs prior 30d
58231 Oct 2026

30-day downloads

Rolling 30-day volume · peak 103.6K · peaks are release surges

17.7K31 Oct 2026

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

Ads.txt Manager · #355youAds.txt Manager · #3655AdFlow · #4179Ads.txt & App-ads.tx · #4557

Rating trend

Star average over time · dips mark rough releases

4.731 Oct 2026

Health trend

Composite health score, snapshotted daily

8931 Oct 2026

Update activity

How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.

17731 Oct 2026

Release cadence

Occasionally updated
from wp.org release tags

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

1

releases in the last 12 months

7mo ago

latest release · v1.4.6 · 14 Apr 2026

11

tagged releases on record

Recent releases

1.4.6 · 14 Apr 20261.4.5 · 24 Apr 20251.4.4 · 26 Jun 20241.4.3 · 27 Oct 20231.4.2 · 21 Mar 20231.4.1 · 14 Dec 20221.4.0 · 21 Apr 20221.3.0 · 12 May 20211.2.0 · 26 Nov 20191.1 · 5 Feb 20181.0 · 5 Feb 2018

What its installed base runs

via wordpress.org

Share of active installs on each version of this plugin · 98% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

v1.4 98%
Older / other versions 2%

Estimated active installs

The public count shows “100K+”. Our estimate pins where the real number sits.

tracked estimate
100K–200K ≈190K

Crossed into this band 4.4 years ago; a band this size takes about a year or more to cross, which places it about 90% of the way through.

Install history since 10 Jun 2021

100K31 Oct 2026

Recent reviews

All reviews on wp.org ↗
  1. ★★★★★ inhandwriter
    6mo ago

    This is nice

    Read on wp.org ↗
  2. ★★★★★ Jason Ball
    1.5y ago

    This made it really easy to handle adt.txt files and works.

    Read on wp.org ↗
  3. ★★★★★ yudayuda
    3.8y ago

    Instead of the previous cumbersome process of FTP and text editors, my clients can now update their ads.txt files in WP itself – brilliant!

    Read on wp.org ↗
  4. ★★★★★ naveenyouth
    4.1y ago

    Does the job perfectly. Thanks to the developer for developing this flawless plugin.

    Read on wp.org ↗
  5. ★★★★★ micka7878
    6.4y ago

    Très bon plugin, simple, rapide. Pas d’infos superflues, ça fait le taf. Je recommande.

    Read on wp.org ↗
  6. ★★★★★ md6688
    6.4y ago

    very nice plugin

    Read on wp.org ↗
  7. ★★★★★ Anonymous User 17829404
    6.4y ago

    I am wondering what is keeping away 80k users from hitting the five stars and a few words of appreciation. Lovely plugin.

    Read on wp.org ↗
  8. ★★★★★ designserve
    6.9y ago

    Thanks for your excellent plugin. I really didn’t want to add yet another plugin just to deal with Google Adsense ads.txt but this is the only thing that has worked for me after spending a long time trying to make a straightforward file in the root directory work. Thanks again.

    Read on wp.org ↗

Latest updates

via wp.org changelog

Recent releases and news for this plugin

  1. 2025-07-14 Version 1.4.6 Changed: Replace dirname( __FILE__ ) calls with __DIR__ magic constant (props @Soean , @peterwilsoncc via #187 ). Changed: Bump WordPress “tested up to” version 6.8 (props @jeffpaul , @godleman via #183 , #184 , #194 , # 1.4.6
  2. 2024-09-26 Version 1.4.5 Changed: Bump WordPress “tested up to” version 6.6 (props @ankitguptaindia , @jeffpaul , @sudip-md via #172 , #173 ). Changed: Bump WordPress minimum supported version from 6.3 to 6.4 (props @ankitguptaindia , @jeffpaul 1.4.5
  3. 2024-06-26 Version 1.4.4 Added: Placeholder record can be added with no authorized sellers or buyers (props @ankitrox , @peterwilsoncc via #129 ). Changed: Bump WordPress “tested up to” version 6.5 (props @zamanq , @QAharshalkadu , @jeffpaul , @ 1.4.4
  4. 2023-06-21 Version 1.4.3 Added: ads.txt file exists check from the backend (props @sksaju , @peterwilsoncc , @mmcachran , @dinhtungdu , @helen , @jeffpaul via #131 ). Added: Check for and delete orphan (app-)ads.txt posts not referenced in the o 1.4.3
  5. 2023-01-16 Version 1.4.2 Changed: Update Support Level from Active to Stable (props @jeffpaul , @peterwilsoncc via #123 ). Changed: Update Cypress integration to use v11 (props @jayedul , @peterwilsoncc via #116 ). Fixed: Display ads.txt files f 1.4.2
  6. 2022-12-14 Version 1.4.1 Added: Support for OWNERDOMAIN & MANAGERDOMAIN per version 1.1 of the spec (props @SoftCreatR , @tott , @jeffpaul , @peterwilsoncc via #108 ) Added: Unit tests (props @jeffpaul , @cadic , @faisal-alvi , @peterwilsoncc vi 1.4.1

Security history

via Wordfence Intelligence

The 1 disclosed vulnerability is patched in the current version (1.4.6). Sites still on an older version should update.

  1. 2023-02-23 CVE-2022-25860 Improper Control of Generation of Code Affects <= 1.4.2 Patched in 1.4.3

Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.

CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.

Behavioral tests

via WP Hive

Automated install-time checks, tested on PHP 8.1.12 · WP 6.8.1

✓ Low memory footprint
✓ Low page-speed impact
✓ Runs on latest PHP + WP
✓ No PHP errors
✓ No JS errors
✓ Activates cleanly
✓ No resource errors
✓ No external HTTP errors
✓ Optimized database use
✕ Frequently updated

Languages

via translate.wordpress.org

Translated into 17 languages, 17 at 90% or more

Catalan 100%
Chinese (Taiwan) 100%
Dutch 100%
Dutch (Belgium) 100%
Dutch (Formal) 100%
English (UK) 100%
Galician 100%
German 100%
German (Formal) 100%
Serbian 100%
Spanish (Chile) 100%
Spanish (Spain) 100%
Swedish 95%
Japanese 92%
Russian 92%
Spanish (Venezuela) 92%
Chinese (China) 90%

AI assistants

How it's measured →

Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.

Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.

Readme readiness

5 of 8 pass · checked 28 Oct 2026

Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.

  • ✓ Says what it does "Create, manage, and validate your ads.txt and app-ads.txt from within WordPress, like any other content asset."
  • ! Has a FAQ Only 2 questions in the FAQ; 3 or more gives an assistant something to match.
  • ! FAQ asks real questions 0 of 2 FAQ entries are headings, not questions ("undefined").
  • ! Names who it is for One audience phrase ("use this"); say who the plugin is for and what they use it for.
  • ✓ Names what it works with Mentions Multisite.
  • ✓ Headings and lists 4 headings and 1 list.
  • ✓ Enough to quote 2,006 characters of description.
  • ✓ Tags match the text 4 of 5 tags appear in the text; "ad manager" does not.

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

  1. 2022-05-26 90K+ → 100K+ up after 328 days in tier
  2. 2021-07-02 80K+ → 90K+ up after 431 days in tier
  3. 2020-04-27 70K+ → 80K+ up after 46 days in tier
  4. 2020-03-12 60K+ → 70K+ up after 119 days in tier
  5. 2019-11-14 50K+ → 60K+ up after 69 days in tier
  6. 2019-09-06 7K+ → 50K+ up

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

Embed this report card

Drop a live Pulse card for Ads.txt Manager into a readme, a review or a deck. It updates itself.

<iframe src="https://plugins.wpmayor.com/embed/ads-txt" width="480" height="300" style="border:0" loading="lazy" title="Ads.txt Manager — Plugin Pulse"></iframe>
Preview card ↗

Ads.txt Manager: 100K+ active installs, 4.7★ (15 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/ads-txt

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