Ads.txt Manager
by 10up · Uncategorized
Also makes 22 other plugins · 1.4M+ installs across the portfolio →
Create, manage, and validate your ads.txt and app-ads.txt from within WordPress, like any other content asset.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 89/100
no flags
Active installs
100K+
≈190K estimated
Momentum
+5%
downloads vs prior 30d
Biggest opportunity: Rating quality scores 71/100. Too few reviews to rank on quality — nudge happy users to leave one.
89 health vs 58 average across 25,734 Uncategorized plugins
Install conversion
How it's measured →4.9%
of downloads still active
At least 100K of 2.1M lifetime downloads are still running, above its category: the median Uncategorized plugin keeps 0.6%, across 17,766 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Uncategorized plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 1 release in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Recent review vibe
read from the latest 12 reviews to 2026-05-12Reviewers say it turns ads.txt into a couple of clicks in WordPress instead of an FTP job, with one older complaint about the file not landing where Google wanted it and another about the plugin registering a post type for a simple task.
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 47 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.7★ over 15 reviews, smoothed to 4.24★ and held back under 25 reviews
5 of 5 tags set · short description in place
1 of 1 support threads resolved in the last 2 months
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
38
Momentum
Losing ground
-0.3
Velocity
places per keyword, 28d
20%
Breadth
of keywords climbing, 28d
-0.2
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| ads txt | #1 | #1 | 0 |
| stage | #2 | #2 | 0 |
| txt | #4 | #3 | 0 |
| validate | #4 | #6 | 0 |
| ads your tag | #6 | #11 | 0 |
| advertising your tag | #6 | #8 | down 2 |
| specifications | #4 | #4 | up 1 |
| subdomains | #4 | #7 | 0 |
| ad manager your tag | #7 | #15 | 0 |
| tv show | #4 | #3 | down 1 |
| ads manager | #5 | #11 | 0 |
| subdomain | #5 | #9 | 0 |
| ad fraud | #5 | #4 | down 1 |
| asset | #10 | #16 | up 1 |
| ad blocker | #7 | #9 | down 1 |
| rewrites | #8 | #12 | down 2 |
| wp ads manager | #5 | #12 | up 2 |
| rewrite | #9 | #13 | down 1 |
| asset manager | #9 | #14 | 0 |
| assets | #11 | #17 | up 1 |
| ads.txt your tag | Not checked yet | ||
| app ads.txt your tag | Not checked yet | ||
108 searches this plugin appeared in over the last 90 days, 20 listed. 68 left out as unrelated or noise (years, numbers, stray words).
What to do about it
- Your five tags are all earning their place. Each gets you onto page 1 of its own search, so none is worth giving up. “specifications”, “tv show” and “txt” (#4, #4 and #4 untagged) would be the next worth testing if a slot frees up.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 103.6K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
1
releases in the last 12 months
7mo ago
latest release · v1.4.6 · 14 Apr 2026
11
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 98% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “100K+”. Our estimate pins where the real number sits.
Crossed into this band 4.4 years ago; a band this size takes about a year or more to cross, which places it about 90% of the way through.
Install history since 10 Jun 2021
Recent reviews
All reviews on wp.org ↗- ★★★★★ inhandwriter6mo ago
This is nice
Read on wp.org ↗ - ★★★★★ Jason Ball1.5y ago
This made it really easy to handle adt.txt files and works.
Read on wp.org ↗ - ★★★★★ yudayuda3.8y ago
Instead of the previous cumbersome process of FTP and text editors, my clients can now update their ads.txt files in WP itself – brilliant!
Read on wp.org ↗ - ★★★★★ naveenyouth4.1y ago
Does the job perfectly. Thanks to the developer for developing this flawless plugin.
Read on wp.org ↗ - ★★★★★ micka78786.4y ago
Très bon plugin, simple, rapide. Pas d’infos superflues, ça fait le taf. Je recommande.
Read on wp.org ↗ - ★★★★★ md66886.4y ago
very nice plugin
Read on wp.org ↗ - ★★★★★ Anonymous User 178294046.4y ago
I am wondering what is keeping away 80k users from hitting the five stars and a few words of appreciation. Lovely plugin.
Read on wp.org ↗ - ★★★★★ designserve6.9y ago
Thanks for your excellent plugin. I really didn’t want to add yet another plugin just to deal with Google Adsense ads.txt but this is the only thing that has worked for me after spending a long time trying to make a straightforward file in the root directory work. Thanks again.
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- 2025-07-14 Version 1.4.6 Changed: Replace dirname( __FILE__ ) calls with __DIR__ magic constant (props @Soean , @peterwilsoncc via #187 ). Changed: Bump WordPress “tested up to” version 6.8 (props @jeffpaul , @godleman via #183 , #184 , #194 , # 1.4.6
- 2024-09-26 Version 1.4.5 Changed: Bump WordPress “tested up to” version 6.6 (props @ankitguptaindia , @jeffpaul , @sudip-md via #172 , #173 ). Changed: Bump WordPress minimum supported version from 6.3 to 6.4 (props @ankitguptaindia , @jeffpaul 1.4.5
- 2024-06-26 Version 1.4.4 Added: Placeholder record can be added with no authorized sellers or buyers (props @ankitrox , @peterwilsoncc via #129 ). Changed: Bump WordPress “tested up to” version 6.5 (props @zamanq , @QAharshalkadu , @jeffpaul , @ 1.4.4
- 2023-06-21 Version 1.4.3 Added: ads.txt file exists check from the backend (props @sksaju , @peterwilsoncc , @mmcachran , @dinhtungdu , @helen , @jeffpaul via #131 ). Added: Check for and delete orphan (app-)ads.txt posts not referenced in the o 1.4.3
- 2023-01-16 Version 1.4.2 Changed: Update Support Level from Active to Stable (props @jeffpaul , @peterwilsoncc via #123 ). Changed: Update Cypress integration to use v11 (props @jayedul , @peterwilsoncc via #116 ). Fixed: Display ads.txt files f 1.4.2
- 2022-12-14 Version 1.4.1 Added: Support for OWNERDOMAIN & MANAGERDOMAIN per version 1.1 of the spec (props @SoftCreatR , @tott , @jeffpaul , @peterwilsoncc via #108 ) Added: Unit tests (props @jeffpaul , @cadic , @faisal-alvi , @peterwilsoncc vi 1.4.1
Security history
via Wordfence IntelligenceThe 1 disclosed vulnerability is patched in the current version (1.4.6). Sites still on an older version should update.
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 6.8.1
Languages
via translate.wordpress.orgTranslated into 17 languages, 17 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
5 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Create, manage, and validate your ads.txt and app-ads.txt from within WordPress, like any other content asset."
- ! Has a FAQ Only 2 questions in the FAQ; 3 or more gives an assistant something to match.
- ! FAQ asks real questions 0 of 2 FAQ entries are headings, not questions ("undefined").
- ! Names who it is for One audience phrase ("use this"); say who the plugin is for and what they use it for.
- ✓ Names what it works with Mentions Multisite.
- ✓ Headings and lists 4 headings and 1 list.
- ✓ Enough to quote 2,006 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "ad manager" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2022-05-26 90K+ → 100K+ up after 328 days in tier
- 2021-07-02 80K+ → 90K+ up after 431 days in tier
- 2020-04-27 70K+ → 80K+ up after 46 days in tier
- 2020-03-12 60K+ → 70K+ up after 119 days in tier
- 2019-11-14 50K+ → 60K+ up after 69 days in tier
- 2019-09-06 7K+ → 50K+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Ads.txt Manager 3K+ installs · 3.8★ · 4 shared tags C -
AdFlow – Ad Inserter & Ad Manager: AdSense, Banner Ads & ads.txt 3K+ installs · 4.1★ · 3 shared tags A -
Ads.txt & App-ads.txt Manager for WordPress 2K+ installs · 4.6★ · 3 shared tags A -
Actirise – Advertising & Monetization 200+ installs · 4.5★ · 3 shared tags A -
Ad Commander – Ad Manager for Banners, AdSense, Ad Networks 200+ installs · 4.2★ · 3 shared tags A -
CM Ad Changer – A simple tool to control and optimize your site’s banners 100+ installs · 3.5★ · 3 shared tags B
Embed this report card
Drop a live Pulse card for Ads.txt Manager into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/ads-txt" width="480" height="300" style="border:0" loading="lazy" title="Ads.txt Manager — Plugin Pulse"></iframe> Ads.txt Manager: 100K+ active installs, 4.7★ (15 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/ads-txt
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