Leadster moved down one install band, 5K+ to 4K+; Website Pop-up Builder by BDOW! (formerly Sumo): P moved down one install band, 20K+ to 10K+. That's a single step across the whole window, so there's no trajectory to draw. The download trend below moves daily.
Metric
Leadster
Website Pop-up Builder by BDOW! (formerly Sumo): P
Active installsModeled from the public "N+" band and recent downloads.
4K–5K
10K–20K ✓
Active installs, change over ~6 monthsCompares the public install bands. One band step shows as the band change, not a percentage.
5K+ → 4K+ ✓
20K+ → 10K+
Overall health
C · 56
A · 85 ✓
MaintenanceHow recently the plugin was updated.
27/100
100/100 ✓
Rating qualityVolume-adjusted review quality.
78/100
79/100 ✓
SupportShare of forum threads marked resolved.
70/100
70/100
Rating (weighted for review count)
4.1★
4.2★ ✓
Reviews
3
519 ✓
Ranking optimizationHow well the listing is tuned to rank on wp.org.
63/100
96/100 ✓
Removal riskMaintenance signals that precede a wp.org closure. Not an official status.
Low
Low
Last updated
1.9y ago
18d ago ✓
Downloads, last 30d
439
13.5K ✓
Download momentum, last 30d vs prior 30dDips that follow a release spike are normal: wp.org counts every update as a download, so the weeks after a release run lower.
+21%
-6%
Install conversionActive installs over lifetime downloads. Downloads include every update, so older and more frequently released plugins read lower.
8.9% ✓
0.4%
Category
Email & Marketing
Email & Marketing
✓ marks the stronger plugin on each row. Rows where they're level show no marker.
Release activity
LeadsterWebsite Pop-up Builder by BDOW! (formerly Sumo): P
7-day average daily downloads. Downloads spike for about a week after each release as the install base re-downloads, so read this as release cadence, not growth.