Leadster
by Leadster · Email & Marketing
Leadster Marketing Conversacional: O Futuro da Geração de Leads
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Health
C 62/100
Stale · Few reviews
Active installs
4K+
≈4.8K estimated
Momentum
+25%
downloads vs prior 30d
Biggest opportunity: “leads” and “marketing” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
62 health vs 66 average across 2,120 Email & Marketing plugins
Install conversion
How it's measured →8.9%
of downloads still active
At least 4K of 44.8K lifetime downloads are still running, above its category: the median Email & Marketing plugin keeps 0.9%, across 1,294 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Email & Marketing plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Update recency
Updated 704 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 6.7.11; the current branch is 6.8
5.0★ over 3 reviews, smoothed to 4.15★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Last updated 704 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
35
Momentum
Losing ground
-0.1
Velocity
places per keyword, 26d
8%
Breadth
of keywords climbing, 26d
-0.2
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| marketing conversacional your tag | #1 | #1 | 0 |
| leadster your tag | #1 | #1 | 0 |
| geração de leads your tag | Not checked yet | ||
| leads your tag | Not in the top 24 | ||
| marketing your tag | Not in the top 24 | ||
14 searches this plugin appeared in over the last 90 days, 2 listed. 12 left out as unrelated or noise (years, numbers, stray words). 2 of its tags aren't in the top 24 for their own search.
What to do about it
- “leads” and “marketing” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 3.1K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
1.9y ago
latest release · v1.3.2 · 26 Nov 2024
11
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 84% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “4K+”. Our estimate pins where the real number sits.
Crossed into this band 5 months ago and the previous band took 2.1 years to cross, so the real count is still just under 5K.
Install history since 4 Oct 2022
Recent reviews
All reviews on wp.org ↗- ★★★★★ lucasoste2.2y ago
about the plugin: simple and does what needs to be done, which is implementing the bot on the website by inserting the code. About the implemented bot: Great at getting the lead’s attention and getting the lead to the end of the flow. Furthermore, even people with no chatbot experience were able to create new flows. Which is great as an agency to be able to implement on client sites and let clients create and manage their flows themselves. In a first test, on the first day it showed 10 times more conversion than floating WhatsApp on a regional services website with reasonable organic traffic. Even the client was surprised to see two leads arriving in the first two hours, when the norm was three, maximum three leads per day. Daily prayers for them to have all the success in the world and last forever. 🙂 This topic was modified 1 year, 11 months ago by lucasoste.
Read on wp.org ↗ - ★★★★★ matheusangeli3.5y ago
Em 5 minutos eu consegui instalar o chatbot sozinho no meu site e logo no primeiro mês já conseguimos notar um aumento nos leads qualificados
Read on wp.org ↗ - ★★★★★ gustavoluby4.7y ago
Gera resultado e é muito simples de configurar!
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 1.3.2 Atualização metadados; 1.3.2
- — Version 1.3.1 Ajustes para melhor uso do texto de domínio; 1.3.1
- — Version 1.3.0 Melhorias para I18n; 1.3.0
- — Version 1.2.1 Adicionado codificação padrão (UTF-8) no snippet; 1.2.1
- — Version 1.2.0 Internacionalização e melhorias na exibição de mensagens; 1.2.0
- — Version 1.1.3 Melhorias no tratamento de entrada de dados. 1.1.3
Security history
via Wordfence IntelligenceAll 2 disclosed vulnerabilities are patched in the current version (1.3.2). Sites still on an older version should update.
- Patched Medium · 4.3 Leadster <= 1.1.2 - Cross-Site Request Forgery via leadster_script_code_action ↗
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 6.7.1
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
4 of 8 pass · checked 29 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ! Has a FAQ Only 1 question in the FAQ; 3 or more gives an assistant something to match.
- ! FAQ asks real questions 0 of 1 FAQ entries are headings, not questions ("undefined").
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions ActiveCampaign, HubSpot, Zapier, Salesforce.
- ✓ Headings and lists 4 headings and 3 lists.
- ✓ Enough to quote 2,356 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-05-22 5K+ → 4K+ down after 779 days in tier
- 2024-04-03 4K+ → 5K+ up after 1 days in tier
- 2024-04-02 5K+ → 4K+ down after 41 days in tier
- 2024-02-21 4K+ → 5K+ up after 281 days in tier
- 2023-05-16 3K+ → 4K+ up after 150 days in tier
- 2022-12-17 2K+ → 3K+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Website Pop-up Builder by BDOW! (formerly Sumo): Pop-ups + forms for email opt-ins and lead generation 10K+ installs · 4.2★ · 2 shared tags A -
Slide to Subscribe 10+ installs · 4.1★ · 2 shared tags D -
Hostinger Reach – AI-Powered Email Marketing for WordPress 1M+ installs · 4.3★ · 1 shared tag A -
Popup Builder & Popup Maker for WordPress – OptinMonster Email Marketing and Lead Generation 1M+ installs · 4.3★ · 1 shared tag A -
Popup Maker – Boost Sales, Conversions, Optins, Subscribers with the Ultimate WP Popup Builder 600K+ installs · 4.9★ · 1 shared tag A -
Pinterest for WooCommerce 200K+ installs · 2.6★ · 1 shared tag B
Embed this report card
Drop a live Pulse card for Leadster into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/leadster-marketing-conversacional" width="480" height="300" style="border:0" loading="lazy" title="Leadster — Plugin Pulse"></iframe> Leadster: 4K+ active installs, 5.0★ (3 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/leadster-marketing-conversacional
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