Mailster WordPress Newsletter Plugin vs Formilla Edge Targeted Messaging Platform for Sale

Head-to-head on the signals that matter, from the public WordPress.org data.

Mailster WordPress Newsletter Plugin

by EverPress

Health D50

Formilla Edge Targeted Messaging Platform for Sale

by zgilyana

Health B84

Active-install trajectory

Mailster WordPress Newsletter Plugin Formilla Edge Targeted Messaging Platform for Sale

Active installs, each indexed to 100 at the start of the window. A line above 100 is growing its install base, below 100 is shrinking.

Metric	Mailster WordPress Newsletter Plugin	Formilla Edge Targeted Messaging Platform for Sale
Active installs Modeled from the public "N+" band and recent downloads.	7K–8K ✓	30–40
Install trend Change in active installs across the charted window.	-22%	0% ✓
Overall health	D · 50	B · 84 ✓
Maintenance How recently the plugin was updated.	22/100	100/100 ✓
Rating quality Volume-adjusted review quality.	68/100	76/100 ✓
Support Share of forum threads marked resolved.	70/100	70/100
Rating (adjusted)	3.74★	4.06★ ✓
Reviews	8 ✓	2
Ranking optimization How well the listing is tuned to rank on wp.org.	64/100	89/100 ✓
Removal risk Maintenance signals that precede a wp.org closure. Not an official status.	Elevated	Low ✓
Last updated	2.2y ago	8d ago ✓
Downloads · 30d	625 ✓	78
Category	Email & Marketing	Email & Marketing

✓ marks the stronger plugin on each row. Rows where they're level show no marker.

Release activity

Mailster WordPress Newsletter Plugin Formilla Edge Targeted Messaging Platform for Sale

7-day average daily downloads. Downloads spike for about a week after each release as the install base re-downloads, so read this as release cadence, not growth.