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MCat WooCommerce Tools vs Klaviyo

Head-to-head on the signals that matter, from the public WordPress.org data.

Klaviyo is the only plugin here with enough reviews to score.

Active-install trajectory

MCat WooCommerce Tools moved up one install band, 10+ to 20+. That's a single step across the whole window, so there's no trajectory to draw. The download trend below moves daily.

Metric	MCat WooCommerce Tools	Klaviyo
Active installs Modeled from the public "N+" band and recent downloads.	20–30	100K–200K ✓
Active installs, change over ~6 months Compares the public install bands. One band step shows as the band change, not a percentage.	10+ → 20+ ✓	Stable
Overall health	—	B · 76 ✓
Maintenance How recently the plugin was updated.	87/100	100/100 ✓
Rating quality Volume-adjusted review quality.	—	54/100 ✓
Support Share of forum threads marked resolved.	—	70/100 ✓
Rating (weighted for review count)	—	3.2★ ✓
Reviews	0	24 ✓
Ranking optimization How well the listing is tuned to rank on wp.org.	80/100	91/100 ✓
Removal risk Maintenance signals that precede a wp.org closure. Not an official status.	Low	Low
Last updated	6mo ago	8d ago ✓
Downloads, last 30d	94	62.8K ✓
Download momentum, last 30d vs prior 30d Dips that follow a release spike are normal: wp.org counts every update as a download, so the weeks after a release run lower.	-10%	-6%
Install conversion Active installs over lifetime downloads. Downloads include every update, so older and more frequently released plugins read lower.	1.6%	5.0% ✓
Category	Analytics	Email & Marketing

✓ marks the stronger plugin on each row. Rows where they're level show no marker.

Release activity

MCat WooCommerce ToolsKlaviyo

7-day average daily downloads. Downloads spike for about a week after each release as the install base re-downloads, so read this as release cadence, not growth.