Klaviyo
by klaviyo · Analytics
Klaviyo for WooCommerce
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Health
B 79/100
no flags
Active installs
100K+
≈190K estimated
Momentum
-9%
downloads vs prior 30d
Biggest opportunity: Swap “analytics”, “email” and “marketing” for “retargeting”, “roi” and “behavior”. “analytics” isn't earning its slot: you're not in the first 24 results for its own search. “retargeting” sits at #9 untagged, close enough for a declared tag to move it up. “email” isn't earning its slot: you're not in the first 24 results for its own search. “roi” sits at #10 untagged, close enough for a declared tag to move it up. “marketing” isn't earning its slot: you're not in the first 24 results for its own search. “behavior” sits at #24 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
79 health vs 67 average across 1,826 Analytics plugins
Install conversion
How it's measured →5.0%
of downloads still active
At least 100K of 2M lifetime downloads are still running, above its category: the median Analytics plugin keeps 1.2%, across 1,007 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Analytics plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 9 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Support resolution
Updated 3 days ago
Tested up to WordPress 7.0.8, the current branch or newer
2.8★ over 24 reviews, smoothed to 3.68★ and held back under 25 reviews
5 of 5 tags set · short description under 30 characters
1 of 3 support threads resolved in the last 2 months
To rank higher: Mark more forum threads resolved — the resolved ratio feeds the ranking.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
41
Momentum
Mixed: one swing, the rest drifting
0.0
Velocity
places per keyword, 28d
24%
Breadth
of keywords climbing, 28d
-0.2
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| klaviyo your tag | #1 | #5 | 0 |
| klaviyo wordpress | #1 | #3 | 0 |
| retargeting | #9 | #17 | up 4 |
| roi | #10 | #12 | down 1 |
| behavior | #24 | #24 | down 3 |
| analytics your tag | Not in the top 24 | ||
| email your tag | Not in the top 24 | ||
| marketing your tag | Not in the top 24 | ||
| woocommerce your tag | Not in the top 24 | ||
101 searches this plugin appeared in over the last 90 days, 5 listed. 96 left out as unrelated or noise (years, numbers, stray words). 4 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “analytics”, “email” and “marketing” for “retargeting”, “roi” and “behavior”. “analytics” isn't earning its slot: you're not in the first 24 results for its own search. “retargeting” sits at #9 untagged, close enough for a declared tag to move it up. “email” isn't earning its slot: you're not in the first 24 results for its own search. “roi” sits at #10 untagged, close enough for a declared tag to move it up. “marketing” isn't earning its slot: you're not in the first 24 results for its own search. “behavior” sits at #24 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 139.4K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
9
releases in the last 12 months
3d ago
latest release · v3.9.0 · 28 Oct 2026
85
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “100K+”. Our estimate pins where the real number sits.
Crossed into this band 15 months ago; a band this size takes about a year or more to cross, which places it about 90% of the way through.
Install history since 12 Jan 2020
Recent reviews
All reviews on wp.org ↗- ★★★★★ helenalena11mo ago
this plugin is useless piece of work. idk why in 2025 klavydio is so behind and can’t just simply create normal html format codes, why to bother with java nonsense – but worse – why to make a plugin that suppose to help and it does not? when I add the code in my page, instead of the form I worked for hours, it only shows the code. obviously because this plugin is useless.
Read on wp.org ↗ - ★★★★★ anondogcom1.1y ago
This plugin is just confusing to get to work. And the amount of spam emails they send out after you register are crazy! I deleted my account there after 10+ emails yesterday, today i still got 4 new! Very bad practice.
Read on wp.org ↗ - ★★★★★ edesrozsa1.2y ago
Would give zero stars if I could. This thing made my wp-admin practically unusable. The website was fine for visitors, but actually building the website was mind-numbingly, throw the computer out the window, beat my head against the wall, painful.
Read on wp.org ↗ - ★★★★★ EndlessRange1.7y ago
We switched from Omnisend to Klaviyo due to all the bugs in Omnisend. I cannot recommend Omnisend, and had high hopes for Klaviyo as they were more expensive. First off, they have much better analytics, and as an email service provider as a whole, they are way better than Omnisend. However, now that we are 90% through with the migration, we are finding major things lacking in their Woocommerce integration1. Refund integration doesn’t show the amount refunded 2. No Failed Order integration 3. No way to split order confirmation based on all meta data. They have basic data but dont’ have the deep data Omnisend has. So we are paying more and having to build out more custom integrations through their API to deal with their lack of integrations built in with their plugin. Its a bummer to find out they are lacking so much when it comes to WooCommerce integration. I hope their team gets on fixing some of these very basic things. This topic was modified 1 year, 4 months ago by EndlessRange.
Read on wp.org ↗ - ★★★★★ markb1.8y ago
I have frequently discovered that one or more of my Klaviyo forms suddenly disappears from my website. The only solution is to disconnect WP from Klaviyo account, delete the plugin from WP, then reinstall the plugin and reconnect to Klaviyo. Bam! the forms come back! But my gosh, what a rigmarole. First to finally discover this was the fix, and secondly I’ve had to do this 3 times now in 6 weeks. As others have suggested, this seems to be a poorly coded plugin. Not recommended.
Read on wp.org ↗ - ★★★★★ redareda91.9y ago
Checkout checkbox not being added.
Read on wp.org ↗ - ★★★★★ Michael2.3y ago
Es muy fácil de integrar y de comenzar a usar
Read on wp.org ↗ - ★★★★★ Shubham Verma2.8y ago
many bugs in this plugin, not compatible with newest wordpress version
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- 2026-10-27 Version 3.9.0 Changed – Register the checkout consent block with Block API version 3. WordPress 6.9 made version 2 deprecated and wrote a warning to the editor console. The block now renders inside the iframe editor. Changed – Raise t 3.9.0
- 2026-08-17 Version 3.8.3 Security – Sign outgoing custom/* webhooks (options, remove, consent) with an HMAC signature, matching WooCommerce’s native webhook signing scheme. 3.8.3
- 2026-08-03 Version 3.8.2 Security – The legacy WooCommerce API validator used by the products endpoints now also accepts credentials via header, matching the fix already applied to the other authenticated endpoints. 3.8.2
- 2026-07-31 Version 3.8.1 Fixed – Register WooCommerce checkout block scripts in the footer to silence WooCommerce dependency console warnings on block checkout pages. Security – WooCommerce API credentials are now sent via a request header inste 3.8.1
- 2026-05-27 Version 3.8.0 Added – Enables WhatsApp consent at checkout. Fixed – Debounce klaviyo.identify() in WooCommerce Blocks checkout to prevent duplicate profiles when typing email addresses. 3.8.0
- 2026-05-06 Version 3.7.5 Changed – Update private API key validation to support new key format. 3.7.5
Security history
via Wordfence IntelligenceAll 2 disclosed vulnerabilities are patched in the current version (3.9.0). Sites still on an older version should update.
- 2023-03-20 CVE-2023-0874 Improper Neutralization of Input During Web Page Generation Affects <= 3.0.9 Patched in 3.0.10
- Patched Medium · 4.4 Klaviyo <= 3.0.7 - Authenticated (Administrator+) Stored Cross-Site Scripting ↗2023-03-13 CVE-2023-25456 Improper Neutralization of Input During Web Page Generation Affects <= 3.0.7 Patched in 3.0.8
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0
Languages
via translate.wordpress.orgTranslated into 12 languages, 10 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
4 of 8 pass · checked 31 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description is 23 characters, too short to say what the plugin does.
- ! Has a FAQ No FAQ section.
- ! FAQ asks real questions No FAQ to judge.
- ! Names who it is for One audience phrase ("built for"); say who the plugin is for and what they use it for.
- ✓ Names what it works with Mentions WooCommerce, Klaviyo, Facebook.
- ✓ Headings and lists 4 headings and 3 lists.
- ✓ Enough to quote 3,873 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "marketing" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2025-08-02 90K+ → 100K+ up after 45 days in tier
- 2025-06-18 80K+ → 90K+ up after 35 days in tier
- 2025-05-14 70K+ → 80K+ up after 48 days in tier
- 2025-03-27 60K+ → 70K+ up after 33 days in tier
- 2025-02-22 50K+ → 60K+ up after 37 days in tier
- 2025-01-16 40K+ → 50K+ up after 420 days in tier
- 2023-11-23 30K+ → 40K+ up after 401 days in tier
- 2022-10-18 20K+ → 30K+ up after 245 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
WooCommerce Analytics 20K+ installs · 4.0★ · 3 shared tags B -
Website Pop-up Builder by BDOW! (formerly Sumo): Pop-ups + forms for email opt-ins and lead generation 10K+ installs · 4.2★ · 3 shared tags A -
Pinterest for WooCommerce 200K+ installs · 2.6★ · 2 shared tags B -
HubSpot All-In-One Marketing – Forms, Popups, Live Chat 200K+ installs · 4.3★ · 2 shared tags A -
Kadence WooCommerce Email Designer 90K+ installs · 4.4★ · 2 shared tags A -
Mailchimp List Subscribe Form 60K+ installs · 2.8★ · 2 shared tags B
Embed this report card
Drop a live Pulse card for Klaviyo into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/klaviyo" width="480" height="300" style="border:0" loading="lazy" title="Klaviyo — Plugin Pulse"></iframe> Klaviyo: 100K+ active installs, 2.8★ (24 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/klaviyo
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