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Measurement Pixel for OpenAI Ads vs Meta pixel for WordPress

Head-to-head on the signals that matter, from the public WordPress.org data.

Meta pixel for WordPress is the only plugin here with enough reviews to score.

Active-install trajectory

Measurement Pixel for OpenAI AdsMeta pixel for WordPress

Active installs, each indexed to 100 at the start of the window. A line above 100 is growing its install base, below 100 is shrinking.

Metric	Measurement Pixel for OpenAI Ads	Meta pixel for WordPress
Active installs Modeled from the public "N+" band and recent downloads.	100–200	400K–500K ✓
Active installs, change over ~6 months Compares the public install bands. One band step shows as the band change, not a percentage.	+900% ✓	Stable
Overall health	—	B · 72 ✓
Maintenance How recently the plugin was updated.	100/100 ✓	98/100
Rating quality Volume-adjusted review quality.	—	43/100 ✓
Support Share of forum threads marked resolved.	—	70/100 ✓
Rating (weighted for review count)	—	2.8★ ✓
Reviews	0	164 ✓
Ranking optimization How well the listing is tuned to rank on wp.org.	88/100	91/100 ✓
Removal risk Maintenance signals that precede a wp.org closure. Not an official status.	Low	Low
Last updated	2mo ago ✓	3mo ago
Downloads, last 30d	414	46K ✓
Download momentum, last 30d vs prior 30d Dips that follow a release spike are normal: wp.org counts every update as a download, so the weeks after a release run lower.	-25%	-10%
Install conversion Active installs over lifetime downloads. Downloads include every update, so older and more frequently released plugins read lower.	5.7% ✓	3.5%
Category	Analytics	Social

✓ marks the stronger plugin on each row. Rows where they're level show no marker.

Release activity

Measurement Pixel for OpenAI AdsMeta pixel for WordPress

7-day average daily downloads. Downloads spike for about a week after each release as the install base re-downloads, so read this as release cadence, not growth.