Meta Embeds vs Metricool

Head-to-head on the signals that matter, from the public WordPress.org data.

Meta Embeds

by Facebook

Health B77

Metricool

by Really Simple Plugins

Health A86

Active-install trajectory

Meta EmbedsMetricool

Active installs, each indexed to 100 at the start of the window. A line above 100 is growing its install base, below 100 is shrinking.

Metric	Meta Embeds	Metricool
Active installs Modeled from the public "N+" band and recent downloads.	1K–2K	90K–100K ✓
Install trend Change in active installs across the charted window.	+9900% ✓	+13%
Overall health	—	A · 86 ✓
Maintenance How recently the plugin was updated.	93/100	100/100 ✓
Rating quality Volume-adjusted review quality.	—	82/100 ✓
Support Share of forum threads marked resolved.	—	70/100 ✓
Rating (weighted for review count)	—	4.3★ ✓
Reviews	0	23 ✓
Ranking optimization How well the listing is tuned to rank on wp.org.	85/100	91/100 ✓
Removal risk Maintenance signals that precede a wp.org closure. Not an official status.	Low	Low
Last updated	5mo ago	today ✓
Downloads · 30d	1.1K	106.8K ✓
Install conversion Active installs over lifetime downloads. Downloads include every update, so older and more frequently released plugins read lower.	31% ✓	8.1%
Category	Social	Analytics

✓ marks the stronger plugin on each row. Rows where they're level show no marker.

Release activity

Meta EmbedsMetricool

7-day average daily downloads. Downloads spike for about a week after each release as the install base re-downloads, so read this as release cadence, not growth.