Metricool – Social media and site statistics
by Really Simple Plugins · Analytics
Also makes 3 other plugins · 3.1M+ installs across the portfolio →
Site metrics and social media analytics for Instagram, Facebook, YouTube, LinkedIn, X Twitter. The single best tool for Social Media Managers!
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 88/100
no flags
Active installs
90K+
≈90K estimated
Momentum
+17%
downloads vs prior 30d
Biggest opportunity: Swap “analytics”, “facebook” and “meta” for “advertising”, “wordpress statistics” and “linkedin”. “analytics” isn't earning its slot: you're not in the first 24 results for its own search. “advertising” sits at #4 untagged, close enough for a declared tag to move it up. “facebook” isn't earning its slot: you're not in the first 24 results for its own search. “wordpress statistics” sits at #6 untagged, close enough for a declared tag to move it up. “meta” isn't earning its slot: you're not in the first 24 results for its own search. “linkedin” sits at #7 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
88 health vs 67 average across 1,826 Analytics plugins
Install conversion
How it's measured →8.1%
of downloads still active
At least 90K of 1.1M lifetime downloads are still running, above its category: the median Analytics plugin keeps 1.2%, across 1,007 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Analytics plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 5 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 19 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.4★ over 22 reviews, smoothed to 4.19★ and held back under 25 reviews
5 of 5 tags set · short description in place
3 of 4 support threads resolved in the last 2 months
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
64
Momentum
Gaining ground
+1.8
Velocity
places per keyword, 28d
68%
Breadth
of keywords climbing, 28d
+2.0
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| social media | #2 | #5 | 0 |
| social media management | #1 | #2 | up 2 |
| social media manager | #1 | #2 | 0 |
| social media calendar | #1 | #1 | 0 |
| social media metrics | #1 | #1 | 0 |
| social media card | #1 | #1 | up 1 |
| statistics | #3 | #6 | 0 |
| site statistics | #3 | #7 | down 1 |
| social media analytics | #3 | #6 | down 1 |
| website statistics | #3 | #7 | up 1 |
| statistic | #3 | #6 | 0 |
| web statistics | #2 | #3 | down 1 |
| social media publishing | #2 | #3 | up 3 |
| social media publish | #2 | #4 | up 2 |
| advertising | #4 | #5 | up 1 |
| #7 | #13 | down 1 | |
| social media tool | #3 | #7 | up 3 |
| social media tools | #3 | #7 | up 3 |
| wordpress statistics | #6 | #12 | up 2 |
| metrics | #9 | #12 | up 2 |
| analytics your tag | Not in the top 24 | ||
| facebook your tag | Not in the top 24 | ||
| meta your tag | Not in the top 24 | ||
241 searches this plugin appeared in over the last 90 days, 20 listed. 186 left out as unrelated or noise (years, numbers, stray words). 3 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “analytics”, “facebook” and “meta” for “advertising”, “wordpress statistics” and “linkedin”. “analytics” isn't earning its slot: you're not in the first 24 results for its own search. “advertising” sits at #4 untagged, close enough for a declared tag to move it up. “facebook” isn't earning its slot: you're not in the first 24 results for its own search. “wordpress statistics” sits at #6 untagged, close enough for a declared tag to move it up. “meta” isn't earning its slot: you're not in the first 24 results for its own search. “linkedin” sits at #7 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- Slipping on “instagram”. Down 12 places since 2026-08-03, now #17. Check what shipped around then, and what moved above you.
- Slipping on “social”. Down 13 places since 2026-08-07, now #16. Check what shipped around then, and what moved above you.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 106.3K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
5
releases in the last 12 months
19d ago
latest release · v2.1.2 · 13 Oct 2026
5
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “90K+”. Our estimate pins where the real number sits.
Crossed into this band 18 days ago and the previous band took 18 months to cross, so the real count is still just over 90K.
At the current install trend, crossing 100K+ in roughly 337 days.
Install history since 27 May 2015
Recent reviews
All reviews on wp.org ↗- ★★★★★ musicagourmet2.4y ago
good tool, it’s just a pity that you have to reconnect it almost every month This topic was modified 2 years, 1 month ago by musicagourmet.
Read on wp.org ↗ - ★★★★★ protected222.7y ago
The plugin doesnt seem to work at all. You need to check almost weekly to see if the plugin is still connected to your Metricool dashboard or you just lose tons of data in the period when its not connected to your wordpress website anymore. Even the support-staff doesn’t know how to fix this issue.
Read on wp.org ↗ - ★★★★★ pagobe6.3y ago
Funciona perfectamente con la plataforma Metricool, aunque tarde un poco en recopilar los datos.
Read on wp.org ↗ - ★★★★★ IsraelOrtuno6.6y ago
Install, add your site identifier and you are ready to go! Connected to Metricool
Read on wp.org ↗ - ★★★★★ isabelromero6.6y ago
Es fantástico, permite instalar Metricool en dos clics
Read on wp.org ↗ - ★★★★★ nasterbs6.6y ago
With an average internet rating of 1.6/5, I should have not purchased this. It was a deal at AppSumo (who obviously does not fully test products they pitch/sell). If you a basic and do not understand what metrics are needed, do not need “versus” data, and think it is ok to not use Google Analytics or Bing Analytics, then get this. If you have clients that you report metrics and data to… then this is NOT the platform for you. No help section in the app? Very Odd!! Maybe they are just lazy.
Read on wp.org ↗ - ★★★★★ M_Brand11.2y ago
Conheci a ferramenta Metricool, num evento online e resolvi fazer um registo para testar. Ainda bem que o fiz, fiquei imediatamente fã desta da Metricool. Utilizo num dos meus projetos: digitalmarketing.pt Já fiz uma review e dei a conhecer a Metricool à minha audiência deste meu Blog: http://www.maiswebmarketing.com/metricool-ferramenta-analitica-de-social-media-e-websites/ Recomendo a todos a utilização da Metricool, simples e fantástica!
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- 2026-10-13 Version 2.1.2 Fixed: A fatal error triggered under certain conditions caused by a conflict with other plugins that bundle the Composer autoloader. 2.1.2
- 2026-10-06 Version 2.1.1 Fixed: Trunk folder is no longer included in the plugin. 2.1.1
- 2026-08-06 Version 2.1.0 Fixed: Website tracking is no longer removed when the connection with Metricool cannot be renewed. Fixed: Notices in the WordPress admin can now be dismissed reliably. Fixed: Texts in the plugin are shown in your own lan 2.1.0
- 2026-06-17 Version 2.0.2 Fixed: An issue when trying to connect to a brand. Fixed: An issue when using Redis Object Cache. Improved: Error handling for better user experience. 2.0.2
- 2026-06-15 Version 2.0.1 Fixed: Improved error handling to prevent unexpected plugin failures. 2.0.1
- 2026-06-09 Version 2.0.0 Major refactor of the plugin by Really Simple Plugins. Added: wimbraam, rvvelthuijsen, kelvink as contributors 2.0.0
Security history
via Wordfence IntelligenceThe 1 disclosed vulnerability is patched in the current version (2.1.2). Sites still on an older version should update.
- Patched Medium · 5.5 Metricool <= 1.17 - Authenticated (Administrator+) Stored Stored Cross-Site Scripting ↗2022-12-20 CVE-2022-4299 Improper Neutralization of Input During Web Page Generation Affects <= 1.17 Patched in 1.18
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0
Languages
via translate.wordpress.orgTranslated into 31 languages, 31 at 90% or more
Plus 7 more locales with partial translations.
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Share of voice
How often each assistant names Metricool when asked about this topic, where it comes in the answer, and how that compares with its wp.org search position. Latest run 25 Oct 2026.
- Assistants
- ChatGPT, Claude
- Topics tracked
- Instagram feed
Readme readiness
7 of 8 pass · checked 26 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ✓ Has a FAQ 3 questions in the FAQ.
- ✓ FAQ asks real questions 3 of 3 read like questions a user would type.
- ✓ Names who it is for Names its audience or use cases ("designed for", "who want").
- ✓ Names what it works with Mentions Google Analytics, Instagram, Facebook, YouTube and 4 more.
- ✓ Headings and lists 2 headings and 2 lists.
- ✓ Enough to quote 5,242 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-10-14 80K+ → 90K+ up after 539 days in tier
- 2025-04-23 70K+ → 80K+ up after 299 days in tier
- 2024-06-28 60K+ → 70K+ up after 201 days in tier
- 2023-12-10 50K+ → 60K+ up after 191 days in tier
- 2023-06-02 40K+ → 50K+ up after 196 days in tier
- 2022-11-18 30K+ → 40K+ up after 78 days in tier
- 2022-09-01 20K+ → 30K+ up after 380 days in tier
- 2021-08-17 10K+ → 20K+ up after 426 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Feed Them Social – Social Media Feeds, Video, and Photo Galleries 20K+ installs · 4.7★ · 3 shared tags A -
Meta for WooCommerce 400K+ installs · 2.2★ · 2 shared tags C -
Meta pixel for WordPress 400K+ installs · 2.8★ · 2 shared tags B -
SEO SIMPLE PACK 100K+ installs · 4.3★ · 2 shared tags A -
Simple Like Page – Fast & Privacy-Friendly Page Embeds 10K+ installs · 4.1★ · 2 shared tags B -
Seed Social 6K+ installs · 4.4★ · 2 shared tags C
Embed this report card
Drop a live Pulse card for Metricool – Social media and site statistics into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/metricool" width="480" height="300" style="border:0" loading="lazy" title="Metricool – Social media and site statistics — Plugin Pulse"></iframe> Metricool – Social media and site statistics: 90K+ active installs, 4.4★ (22 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/metricool
Spotted a number that looks wrong? Report a data issue and we'll check it against the source.