Ads.txt vs Wp-Insert

Head-to-head on the signals that matter, from the public WordPress.org data.

Ads.txt

by brandongains

Health D45

Wp-Insert

by Namith Jawahar

Health A88

Active-install trajectory

Ads.txt Wp-Insert

Active installs, each indexed to 100 at the start of the window. A line above 100 is growing its install base, below 100 is shrinking.

Metric	Ads.txt	Wp-Insert
Active installs Modeled from the public "N+" band and recent downloads.	100–200	9K–10K ✓
Install trend Change in active installs across the charted window.	-50%	-10% ✓
Overall health	D · 45	A · 88 ✓
Maintenance How recently the plugin was updated.	3/100	100/100 ✓
Rating quality Volume-adjusted review quality.	74/100	87/100 ✓
Support Share of forum threads marked resolved.	70/100	70/100
Rating (adjusted)	3.98★	4.45★ ✓
Reviews	1	142 ✓
Ranking optimization How well the listing is tuned to rank on wp.org.	38/100	83/100 ✓
Removal risk Maintenance signals that precede a wp.org closure. Not an official status.	High	Low ✓
Last updated	8.3y ago	1mo ago ✓
Downloads · 30d	169	2.3K ✓
Category	Uncategorized	Analytics

✓ marks the stronger plugin on each row. Rows where they're level show no marker.

Release activity

Ads.txt Wp-Insert

7-day average daily downloads. Downloads spike for about a week after each release as the install base re-downloads, so read this as release cadence, not growth.