Wp-Insert
by Broadstreet · Analytics
Also makes 6 other plugins · 11.8K+ installs across the portfolio →
Simple Ad-Management for WordPress.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 89/100
no flags
Active installs
9K+
≈9.9K estimated
Momentum
+15%
downloads vs prior 30d
Biggest opportunity: One page off on “ad management”. #12 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
89 health vs 67 average across 1,826 Analytics plugins
Install conversion
How it's measured →1.2%
of downloads still active
At least 9K of 775.6K lifetime downloads are still running, in line with its category: the median Analytics plugin keeps 1.2%, across 1,007 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Analytics plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 2 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Support resolution
Updated 3 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.5★ over 142 reviews, smoothed to 4.40★
5 of 5 tags set · short description in place
0 of 1 support threads resolved in the last 2 months
To rank higher: Mark more forum threads resolved — the resolved ratio feeds the ranking.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
41
Momentum
Losing ground
-0.0
Velocity
places per keyword, 28d
23%
Breadth
of keywords climbing, 28d
+0.0
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| ad rotation your tag | #5 | #4 | 0 |
| insert | #6 | #9 | up 1 |
| ad management your tag | #12 | #10 | up 2 |
| insert post | #6 | #11 | 0 |
| adsense your tag | #20 | #15 | 0 |
| insert adsense | #7 | #7 | 0 |
| rotation | #12 | #11 | down 3 |
| adsense ad | #13 | #10 | 0 |
| post rotation | #14 | #13 | up 1 |
| adsense plugin | #19 | #15 | up 1 |
| add adsense | #21 | #16 | 0 |
| ad codes | #24 | #18 | 0 |
| wordpress adsense | #24 | #17 | 0 |
| ads.txt your tag | Not checked yet | ||
| tracking codes your tag | Not in the top 24 | ||
80 searches this plugin appeared in over the last 90 days, 13 listed. 67 left out as unrelated or noise (years, numbers, stray words). 1 of its tags isn't in the top 24 for their own search.
What to do about it
- One page off on “ad management”. #12 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
- “tracking codes” isn't earning a slot. You list it, but you're not in the first 24 results for that search. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 10K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
2
releases in the last 12 months
3d ago
latest release · v2.7.0 · 28 Oct 2026
63
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “9K+”. Our estimate pins where the real number sits.
Crossed into this band 3 months ago and the previous band took 3.3 years to cross, so the real count is still just under 10K.
Install history since 4 Apr 2019
Recent reviews
All reviews on wp.org ↗- ★★★★★ tesisconmarvin1.9y ago
Probalbemente no muchos den una opinion porque solo utilizan este plugin para luego borrarlo pero es muy bueno te ayuda mucho con las paginas legales.
Read on wp.org ↗ - ★★★★★ fjavier1.9y ago
Very straightforward an intuitive, just add your items in the content boxes, click Update and the changes are instant! It has only one tier level admin page for the contents, ads and everything, therefore it is just a little difficult to locate items under the different groups, especially if you have a busy site with lots of ads, otherwise it works well even using shortcodes or snippets generated by other plugins. I just wish the existing contents/items were presented in a typical WP-content list style. Saying the above, I hope it gets updated more often.
Read on wp.org ↗ - ★★★★★ stinsonpilot2.2y ago
Nice plugin
Read on wp.org ↗ - ★★★★★ 7 Mysteries3.7y ago
This is really a good plugin for ad management, and it is easy to use. Best of all, it is a free plugin. It is better than some other ad management plugins. Well done for the good job.
Read on wp.org ↗ - ★★★★★ José Luis Hernández5.0y ago
Muy completo, solo le falta que se puede segmentar en las entradas de acuerdo a las etiquetas y hacer la interfaz más agradable.
Read on wp.org ↗ - ★★★★★ juara15.4y ago
Wordpress is very good application. Juara1.id likes it
Read on wp.org ↗ - ★★★★★ mpeivandi6.6y ago
Loved it
Read on wp.org ↗ - ★★★★★ Bertrand666.8y ago
This plugin will solve all your add insertion troubles, congrat to the developers !
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 2.6.0 Modernisation release. Existing ad code and settings are preserved; no reconfiguration is required. Added an automated test suite covering ad-code rendering fidelity (iframes, JavaScript, AdSense, HTML, shortcodes) acros 2.6.0
- — Version 2.5.1 Plugin header and coding standards updates. 2.5.1
- — Version 2.7.0 Wp-Insert is now maintained by Broadstreet. New Wp-Insert banner on the plugin admin page. Added a “Free resources for small publishers” slider to the top of the plugin admin page, linking to free guides and webinars on 2.7.0
Security history
via Wordfence IntelligenceAll 2 disclosed vulnerabilities are patched in the current version (2.7.0). Sites still on an older version should update.
- 2023-02-15 CVE-2023-25461 Improper Neutralization of Input During Web Page Generation Affects <= 2.5.0 Patched in 2.5.1
- 2018-09-27 CVE-2018-17573 Unrestricted Upload of File with Dangerous Type Affects <= 2.4.2 Patched in 2.4.3
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 6.1.1
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
6 of 8 pass · checked 26 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ✓ Has a FAQ 3 questions in the FAQ.
- ✓ FAQ asks real questions 3 of 3 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions WooCommerce, Gutenberg, Google Analytics, Facebook.
- ✓ Headings and lists 2 headings and 1 list.
- ✓ Enough to quote 2,275 characters of description.
- ✓ Tags match the text 3 of 5 tags appear in the text; "ad rotation", "tracking codes" do not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-08-14 10K+ → 9K+ down after 1215 days in tier
- 2023-04-17 20K+ → 10K+ down after 499 days in tier
- 2021-12-04 30K+ → 20K+ down after 529 days in tier
- 2020-06-23 20K+ → 30K+ up after 456 days in tier
- 2019-03-25 30K+ → 20K+ down after 888 days in tier
- 2016-10-18 20K+ → 30K+ up after 162 days in tier
- 2016-05-09 30K+ → 20K+ down after 129 days in tier
- 2016-01-01 20K+ → 30K+ up after 61 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Ad Inserter – Ad Manager & AdSense Ads 300K+ installs · 4.9★ · 2 shared tags A -
Easy Google AdSense 5K+ installs · 4.0★ · 2 shared tags B -
AdFlow – Ad Inserter & Ad Manager: AdSense, Banner Ads & ads.txt 3K+ installs · 4.1★ · 2 shared tags A - W Wbcom Designs – WB Ad Manager 300+ installs · 3.6★ · 2 shared tags
-
AdButler WordPress Plugin 200+ installs · 3.6★ · 2 shared tags -
Ads.txt 100+ installs · 4.0★ · 2 shared tags D
Embed this report card
Drop a live Pulse card for Wp-Insert into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/wp-insert" width="480" height="300" style="border:0" loading="lazy" title="Wp-Insert — Plugin Pulse"></iframe> Wp-Insert: 9K+ active installs, 4.5★ (142 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/wp-insert
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