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Wp-Insert

by Namith Jawahar · Analytics

Also makes 3 other plugins · 29.2K+ installs across the portfolio →

The Ultimate Adsense / Ad-Management Plugin for WordPress.

How scoring works →
88 Health · A
Maintenance 100/100
Rating quality 87/100
Support 70/100

88 health vs 64 average across 1,029 Analytics plugins

Directory ranking optimization

How it's scored →

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

83 / 100

Well optimized

Biggest win: Support resolution

Update recency 100/100
WP compatibility 100/100
Rating quality 88/100
Listing tuning 100/100
Support resolution 0/100

To rank higher: Mark more forum threads resolved — the resolved ratio feeds the ranking.

Get the full rank-higher report →

Daily downloads

Since 2022-10-05 · 1,425 days · wp.org + Plugin Pulse archive

+1953% vs prior 30d
66Downloads · Aug 26

30-day downloads

Rolling 30-day volume · peaks are release surges

5.8K

now · peak 10.0K

5.8K30d downloads · Aug 26

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

Wp-Insert · #2225 you Ad Inserter · #197 Easy Google AdSense · #3165 AdButler WordPress P · #11266

Rating trend

Star average over time · dips mark rough releases

4.5Stars · Aug 26

Update activity

How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.

647per 1k installs · Aug 26

Release cadence

No release in a year
from wp.org release tags

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

0

releases in the last 12 months

3.6y ago

latest release · v2.5.1

61

tagged releases on record

Recent releases

2.5.1 · 3.6y ago2.5.0 · 4.3y ago2.4.8 · 5.6y ago2.4.7 · 7.1y ago2.4.6 · 7.2y ago2.4.5 · 7.3y ago2.4.4 · 7.8y ago2.4.3 · 7.8y ago2.4.2 · 8.3y ago2.4.1 · 8.5y ago2.4 · 8.5y ago2.3 · 8.7y ago2.2 · 8.8y ago2.1.8 · 8.9y ago

What its installed base runs

via wordpress.org

Share of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.

v2.5 87%
v2.4 9.8%
Older / other versions 3%

Estimated active installs

The public count shows “9K+”. Our estimate pins where the real number sits.

tracked estimate
9K–10K ≈9.7K

Refined from the date this plugin crossed into its current band.

Install history · since 2015-10-20 · 1,451 observations

9KInstalls · Aug 26

Estimated value

What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.

Est. annual revenue

N/A

Est. acquisition value

N/A

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from. The recent download trend is too spiky to read.

Details

Version
2.6.0
Last updated
1mo ago
Added
2009-05-05 · 17 yrs old
Requires WP
6.3
Tested up to
7.0.4
Requires PHP
7.4

Recent reviews

All reviews on wp.org ↗
  1. tesisconmarvin
    1.7y ago

    Probalbemente no muchos den una opinion porque solo utilizan este plugin para luego borrarlo pero es muy bueno te ayuda mucho con las paginas legales.

    Read on wp.org ↗
  2. fjavier
    1.7y ago

    Very straightforward an intuitive, just add your items in the content boxes, click Update and the changes are instant! It has only one tier level admin page for the contents, ads and everything, therefore it is just a little difficult to locate items under the different groups, especially if you have a busy site with lots of ads, otherwise it works well even using shortcodes or snippets generated by other plugins. I just wish the existing contents/items were presented in a typical WP-content list style. Saying the above, I hope it gets updated more often.

    Read on wp.org ↗
  3. stinsonpilot
    2.1y ago

    Nice plugin

    Read on wp.org ↗
  4. 7 Mysteries
    3.6y ago

    This is really a good plugin for ad management, and it is easy to use. Best of all, it is a free plugin. It is better than some other ad management plugins. Well done for the good job.

    Read on wp.org ↗
  5. José Luis Hernández
    4.8y ago

    Muy completo, solo le falta que se puede segmentar en las entradas de acuerdo a las etiquetas y hacer la interfaz más agradable.

    Read on wp.org ↗
  6. juara1
    5.3y ago

    Wordpress is very good application. Juara1.id likes it

    Read on wp.org ↗
  7. mpeivandi
    6.4y ago

    Loved it

    Read on wp.org ↗
  8. Bertrand66
    6.7y ago

    This plugin will solve all your add insertion troubles, congrat to the developers !

    Read on wp.org ↗

Latest updates

via wp.org changelog

Recent releases and news for this plugin

  1. Version 2.6.0 Modernisation release. Existing ad code and settings are preserved; no reconfiguration is required. Added an automated test suite covering ad-code rendering fidelity (iframes, JavaScript, AdSense, HTML, shortcodes) acros 2.6.0
  2. Version 2.5.1 Plugin header and coding standards updates. 2.5.1

Known vulnerabilities

via Wordfence Intelligence

2 disclosed vulnerabilities on record for this plugin, all fixed in the current version. Sites on older versions stay exposed until they update.

  1. 2023-02-15 CVE-2023-25461 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 2.5.0 Patched in 2.5.1
  2. 2018-09-27 CVE-2018-17573 Unrestricted Upload of File with Dangerous Type Affects <= 2.4.2 Patched in 2.4.3

Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.

CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.

Behavioral tests

via WP Hive

Automated install-time checks, tested on PHP 8.1.12 · WP 6.1.1

Low memory footprint
Low page-speed impact
Runs on latest PHP + WP
No PHP errors
No JS errors
Activates cleanly
No resource errors
No external HTTP errors
Optimized database use
Frequently updated

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

  1. 2026-08-14 10K+ → 9K+ down after 1215 days in tier
  2. 2023-04-17 20K+ → 10K+ down

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

Compare head to head →

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Wp-Insert: 9K+ active installs, 4.5★ (142 reviews). Plugin Pulse (WP Mayor), as of 2026-08-29. https://plugins.wpmayor.com/plugin/wp-insert