Outgoing Mail Identity Editor vs Kadence WooCommerce Email Designer

Head-to-head on the signals that matter, from the public WordPress.org data.

Kadence WooCommerce Email Designer is the safest pick: health A · 88 against 45 for Outgoing Mail Identity Editor, led by lower removal risk.

Outgoing Mail Identity Editor

by adambradford

Health D45

Kadence WooCommerce Email Designer

by Nexcess

Health A88

Active-install trajectory

Kadence WooCommerce Email Designer moved down one install band, 100K+ to 90K+. That's a single step across the whole window, so there's no trajectory to draw. The download trend below moves daily.

Metric	Outgoing Mail Identity Editor	Kadence WooCommerce Email Designer
Active installs Modeled from the public "N+" band and recent downloads.	100–200	90K–100K ✓
Active installs, change over ~6 months Compares the public install bands. One band step shows as the band change, not a percentage.	Stable ✓	-10%
Overall health	D · 45	A · 88 ✓
Maintenance How recently the plugin was updated.	3/100	100/100 ✓
Rating quality Volume-adjusted review quality.	74/100	87/100 ✓
Support Share of forum threads marked resolved.	70/100	70/100
Rating (weighted for review count)	4.0★	4.4★ ✓
Reviews	1	142 ✓
Ranking optimization How well the listing is tuned to rank on wp.org.	38/100	97/100 ✓
Removal risk Maintenance signals that precede a wp.org closure. Not an official status.	High	Low ✓
Last updated	6.9y ago	2mo ago ✓
Downloads, last 30d	96	15.6K ✓
Download momentum, last 30d vs prior 30d Dips that follow a release spike are normal: wp.org counts every update as a download, so the weeks after a release run lower.	-12%	+32%
Install conversion Active installs over lifetime downloads. Downloads include every update, so older and more frequently released plugins read lower.	4.6% ✓	3.8%
Category	Email & Marketing	Email & Marketing

✓ marks the stronger plugin on each row. Rows where they're level show no marker.

Release activity

Outgoing Mail Identity EditorKadence WooCommerce Email Designer

7-day average daily downloads. Downloads spike for about a week after each release as the install base re-downloads, so read this as release cadence, not growth.