Kadence WooCommerce Email Designer
by Nexcess · Email & Marketing
Also makes 23 other plugins · 2.6M+ installs across the portfolio →
Customize the default WooCommerce email templates design and text through the native WordPress customizer. Preview emails and send test emails.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 86/100
no flags
Active installs
90K+
≈98K estimated
Momentum
+42%
downloads vs prior 30d
Biggest opportunity: Swap “mail” for “email validation”. “mail” isn't earning its slot: you're not in the first 24 results for its own search. “email validation” sits at #4 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
86 health vs 66 average across 2,135 Email & Marketing plugins
Install conversion
How it's measured →3.8%
of downloads still active
At least 90K of 2.3M lifetime downloads are still running, above its category: the median Email & Marketing plugin keeps 0.9%, across 1,298 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Email & Marketing plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 4 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Support resolution
Updated 44 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.5★ over 142 reviews, weighted for review count to 4.4★
5 of 5 tags set · short description in place
2 of 4 support threads resolved in the last 2 months
To rank higher: Mark more forum threads resolved — the resolved ratio feeds the ranking.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
36
Momentum
Losing ground
-1.0
Velocity
places per keyword, 28d
16%
Breadth
of keywords climbing, 28d
+0.7
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| designer | #1 | #1 | 0 |
| email designer | #1 | #1 | 0 |
| kadence | #2 | #3 | up 1 |
| email design | #1 | #1 | 0 |
| wp designer | #1 | #1 | 0 |
| woocommerce designer | #1 | #1 | 0 |
| woocommerce product designer | #1 | #1 | 0 |
| product designer for woocommerce | #1 | #1 | 0 |
| woocommerce email | #3 | #3 | up 1 |
| email templates your tag | #4 | #5 | 0 |
| email template your tag | #5 | #6 | 0 |
| test email | #2 | #2 | 0 |
| email preview | #2 | #2 | up 2 |
| woocommerce email customizer | #2 | #2 | 0 |
| email validation | #4 | #5 | up 2 |
| email your tag | #8 | #9 | down 1 |
| woocommerce email verification | #3 | #2 | 0 |
| email test | #3 | #3 | 0 |
| email verification | #5 | #3 | down 1 |
| woocommerce email template customizer | #3 | #2 | up 1 |
| mail your tag | Not in the top 24 | ||
| woocommerce your tag | Not in the top 24 | ||
277 searches this plugin appeared in over the last 90 days, 20 listed. 212 left out as unrelated or noise (years, numbers, stray words). 2 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “mail” for “email validation”. “mail” isn't earning its slot: you're not in the first 24 results for its own search. “email validation” sits at #4 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,491 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 94K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
4
releases in the last 12 months
1mo ago
latest release · v1.5.19.2 · 21 Sep 2026
65
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 96% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “90K+”. Our estimate pins where the real number sits.
Crossed into this band 3 months ago and the previous band took 5.1 years to cross, so the real count is still just under 100K.
Install history since 1 Feb 2022
Recent reviews
All reviews on wp.org ↗- ★★★★★ mask6661.2y ago
Was one of the best WooCommerce email design plugins available, but it stopped working with the latest WordPress or possibly Elementor. Email sent with the default WooCommerce template, and unable to get into the WordPress customizer.
Read on wp.org ↗ - ★★★★★ fruitbat1.5y ago
I had high hopes and customisations looked great in preview. Unfortunately the actual emails distributed by this system looked nothing like the preview! There was no header styling and header background added in the customised, added a background colour to the whole email. Don’t waste your time on this.
Read on wp.org ↗ - ★★★★★ dealerpix1.5y ago
Stopped working recently with an update from wordpress or maybe elementor. It’s free, so maybe they don’t update it much. It was good up until now. Have to switch to another.
Read on wp.org ↗ - ★★★★★ daudtivan2.1y ago
Acrescenta uma seção dentro do personalizar do site que permite ajustar o conteúdo como preferir. Baixei os modelos para dispositivo móvel, o que deixou as mensagens muito mais elegantes e profissionais. Deve ser testado com cuidado antes da adoção. Volta e meia aparece um conflito com outros plugins.
Read on wp.org ↗ - ★★★★★ malaga162.3y ago
Not compatible with ANY custom order plugins, or hardcoded (woo logic based) custom order status WITH emails. (Yes I know this plugin doesnt add email, but example custom order status plugin from woo.com can add emails too. But Kadence email designer doesnt see it, only the default woo mails. The last update / bugfix / new feature was more than 8 months ago. De editor has jquery error too. Uncaught ReferenceError: jQuery is not definedat ?kt-woomail-preview=1&customize_changeset_uuid=a1db730e-cd78-45e9-bdeb-358ab3f843e2&customize_theme=hitek-child&customize_messenger_channel=preview-0:234:9
Read on wp.org ↗ - ★★★★★ jsem11012.6y ago
It’s a good plugin for re-designing the dreadful woo emails.
Read on wp.org ↗ - ★★★★★ adcapaust2.9y ago
The Kadence Team have designed a great, easy to use, email designer. In addition, their support is there when you need it. Highly recommend.
Read on wp.org ↗ - ★★★★★ adpassion2.9y ago
If you need it in another language or use wmpl this plugin does not work. Has a nice editing tool and preview, but the inserted text is not used, only default english. Wasted my time with this plugin!
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 1.5.19 Update: Sync bundled WooCommerce email templates with WooCommerce core template versions. 1.5.19
- — Version 1.5.18 Fix: Stricter escaping in previews. 1.5.18
- — Version 1.5.17 Fix: Stricter validation when importing settings. 1.5.17
- — Version 1.5.16 Fix: PHP Deprecation notice. 1.5.16
- — Version 1.5.15 Update: WC version support. Update: Tweak settings import. 1.5.15
- — Version 1.5.14 Update: adjusting needs payment checks on invoices to a more flexible function. 1.5.14
Security history
via Wordfence IntelligenceAll 7 disclosed vulnerabilities are patched in the current version (1.5.19.2). Sites still on an older version should update.
- Patched Critical · 9.8 Kadence WooCommerce Email Designer <= 1.5.19 - Unauthenticated Privilege Escalation ↗
- Patched High · 7.2 Kadence WooCommerce Email Designer <= 1.5.17 - Unauthenticated Stored Cross-Site Scripting ↗2025-12-01 CVE-2025-13387 Improper Neutralization of Input During Web Page Generation Affects <= 1.5.17 Patched in 1.5.18
- Patched High · 7.2 Kadence WooCommerce Email Designer <= 1.5.14 - Authenticated (Admin+) Arbitrary File Upload ↗2025-04-16 CVE-2025-39557 Unrestricted Upload of File with Dangerous Type Affects <= 1.5.14 Patched in 1.5.15
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Languages
via translate.wordpress.orgTranslated into 29 languages, 13 at 90% or more
Plus 5 more locales with partial translations.
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
This plugin’s searches fall outside the topics measured so far. See the topics measured so far.
Readme readiness
7 of 8 pass · checked 4 Nov 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Customize the default WooCommerce email templates design and text through the native WordPress customizer...."
- ✓ Has a FAQ 4 questions in the FAQ.
- ✓ FAQ asks real questions 4 of 4 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions WooCommerce, Beaver Builder.
- ✓ Headings and lists 7 headings and 1 list.
- ✓ Enough to quote 1,868 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-08-07 100K+ → 90K+ down after 1863 days in tier
- 2021-07-01 90K+ → 100K+ up after 81 days in tier
- 2021-04-11 80K+ → 90K+ up after 100 days in tier
- 2021-01-01 70K+ → 80K+ up after 51 days in tier
- 2020-11-11 40K+ → 70K+ up after 200 days in tier
- 2020-04-25 30K+ → 40K+ up after 105 days in tier
- 2020-01-11 20K+ → 30K+ up after 129 days in tier
- 2019-09-04 10K+ → 20K+ up after 133 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
SMTP Mailer 70K+ installs · 4.5★ · 2 shared tags A -
Email Templates Customizer and Designer for WordPress and WooCommerce 20K+ installs · 4.6★ · 2 shared tags A -
Email Template Designer – WP HTML Mail 20K+ installs · 4.7★ · 2 shared tags A -
Mailonix – Email Template Customizer for WooCommerce 20K+ installs · 4.5★ · 2 shared tags A -
Change Mail Sender 20K+ installs · 4.2★ · 2 shared tags C -
Zoho Mail for WordPress 20K+ installs · 3.8★ · 2 shared tags B
Embed this report card
Drop a live Pulse card for Kadence WooCommerce Email Designer into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/kadence-woocommerce-email-designer" width="480" height="300" style="border:0" loading="lazy" title="Kadence WooCommerce Email Designer — Plugin Pulse"></iframe> Kadence WooCommerce Email Designer: 90K+ active installs, 4.5★ (142 reviews). Plugin Pulse (WP Mayor), as of 2026-11-04. https://plugins.wpmayor.com/plugin/kadence-woocommerce-email-designer
Spotted a number that looks wrong? Report a data issue and we'll check it against the source.