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ShopMagic vs NotifSMS

Head-to-head on the signals that matter, from the public WordPress.org data.

ShopMagic is the safest pick: health B · 84 against 67 for NotifSMS, led by stronger maintenance.

Active-install trajectory

ShopMagic moved down one install band, 800+ to 700+; NotifSMS moved down one install band, 2K+ to 1K+. That's a single step across the whole window, so there's no trajectory to draw. The download trend below moves daily.

Metric	ShopMagic	NotifSMS
Active installs Modeled from the public "N+" band and recent downloads.	700–800	1K–2K ✓
Active installs, change over ~6 months Compares the public install bands. One band step shows as the band change, not a percentage.	800+ → 700+ ✓	-50%
Overall health	B · 84 ✓	C · 67
Maintenance How recently the plugin was updated.	100/100 ✓	68/100
Rating quality Volume-adjusted review quality.	76/100 ✓	65/100
Support Share of forum threads marked resolved.	70/100	70/100
Rating (weighted for review count)	4.1★ ✓	3.6★
Reviews	2	18 ✓
Ranking optimization How well the listing is tuned to rank on wp.org.	89/100 ✓	83/100
Removal risk Maintenance signals that precede a wp.org closure. Not an official status.	Low	Low
Last updated	29d ago ✓	11mo ago
Downloads, last 30d	1.1K ✓	635
Download momentum, last 30d vs prior 30d Dips that follow a release spike are normal: wp.org counts every update as a download, so the weeks after a release run lower.	+62%	+14%
Install conversion Active installs over lifetime downloads. Downloads include every update, so older and more frequently released plugins read lower.	2.0% ✓	0.5%
Category	Email & Marketing	eCommerce

✓ marks the stronger plugin on each row. Rows where they're level show no marker.

Release activity

ShopMagicNotifSMS

7-day average daily downloads. Downloads spike for about a week after each release as the install base re-downloads, so read this as release cadence, not growth.