ShopMagic – Twilio SMS
by wpdesk · Email & Marketing
Also makes 23 other plugins · 127.8K+ installs across the portfolio →
Send WooCommerce SMS notifications, reminders, and text messages to your customers. The plugin is the ShopMagic add-on and it lets you send sms remind …
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Health
B 84/100
Few reviews
Active installs
700+
≈780 estimated
Momentum
+41%
downloads vs prior 30d
Biggest opportunity: Swap “marketing messages”, “newsletter” and “marketing sms” for “send sms”, “sms” and “sms marketing”. “marketing messages” isn't earning its slot: you're not in the first 24 results for its own search. “send sms” sits at #11 untagged, close enough for a declared tag to move it up. “newsletter” isn't earning its slot: you're not in the first 24 results for its own search. “sms” sits at #17 untagged, close enough for a declared tag to move it up. “marketing sms” isn't earning its slot: it only gets you to #15. “sms marketing” sits at #18 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
84 health vs 66 average across 2,122 Email & Marketing plugins
Install conversion
How it's measured →2.0%
of downloads still active
At least 700 of 35.5K lifetime downloads are still running, above its category: the median Email & Marketing plugin keeps 0.9%, across 1,295 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Email & Marketing plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 11 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 25 days ago
Tested up to WordPress 7.1.4, the current branch or newer
5.0★ over 2 reviews, smoothed to 4.13★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
46
Momentum
Holding steady
+0.2
Velocity
places per keyword, 28d
36%
Breadth
of keywords climbing, 28d
+0.3
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| twilio your tag | #1 | #8 | 0 |
| twilio sms | #1 | #8 | 0 |
| twilio sms pricing your tag | #1 | #6 | 0 |
| twilio plugin | #1 | #7 | 0 |
| twilio sms wordpress plugin | #1 | #6 | 0 |
| twilio wordpress plugin | #2 | #17 | 0 |
| send sms | #11 | #21 | 0 |
| sms notifications | #12 | #23 | up 1 |
| marketing sms your tag | #15 | #22 | 0 |
| sms | #17 | #24 | 0 |
| woocommerce sms | #24 | #24 | down 1 |
| sms marketing | #18 | #22 | up 2 |
| sms messages | #11 | #21 | 0 |
| text sms payments | #12 | #24 | 0 |
| sms newsletter | #14 | #23 | down 1 |
| sms plugins | #17 | #22 | 0 |
| free sms | #18 | #24 | up 2 |
| sms plugin | #18 | #23 | up 3 |
| woocommerce sms automation | #23 | #24 | 0 |
| marketing messages your tag | Not in the top 24 | ||
| newsletter your tag | Not in the top 24 | ||
51 searches this plugin appeared in over the last 90 days, 19 listed. 32 left out as unrelated or noise (years, numbers, stray words). 2 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “marketing messages”, “newsletter” and “marketing sms” for “send sms”, “sms” and “sms marketing”. “marketing messages” isn't earning its slot: you're not in the first 24 results for its own search. “send sms” sits at #11 untagged, close enough for a declared tag to move it up. “newsletter” isn't earning its slot: you're not in the first 24 results for its own search. “sms” sits at #17 untagged, close enough for a declared tag to move it up. “marketing sms” isn't earning its slot: it only gets you to #15. “sms marketing” sits at #18 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- One page off on “marketing sms”. #15 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 5 Oct 2022 · 1,489 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 1.5K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
11
releases in the last 12 months
25d ago
latest release · v2.1.29 · 7 Oct 2026
44
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “700+”. Our estimate pins where the real number sits.
Crossed into this band 59 days ago and a band this size takes about a year or more to cross, so the real count is still just under 800.
Install history since 21 Oct 2021
Languages
via translate.wordpress.orgTranslated into 3 languages, 2 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
7 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Send WooCommerce SMS notifications, reminders, and text messages to your customers. The plugin is the ShopM..."
- ✓ Has a FAQ 11 questions in the FAQ.
- ✓ FAQ asks real questions 11 of 11 read like questions a user would type.
- ✓ Names who it is for Names its audience or use cases ("if you want", "use it", "use cases").
- ✓ Names what it works with Mentions WooCommerce, Contact Form 7, Gravity Forms, Google Sheets and 2 more.
- ✓ Headings and lists 11 headings and 5 lists.
- ✓ Enough to quote 9,147 characters of description.
- ! Tags match the text Only 2 of 5 tags appear in the text ("marketing messages", "marketing sms", "twilio sms pricing" missing).
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-09-03 800+ → 700+ down after 142 days in tier
- 2026-04-14 900+ → 800+ down after 4 days in tier
- 2026-04-10 800+ → 900+ up after 1 days in tier
- 2026-04-09 900+ → 800+ down after 8 days in tier
- 2026-04-01 800+ → 900+ up after 11 days in tier
- 2026-03-21 900+ → 800+ down after 6 days in tier
- 2026-03-15 800+ → 900+ up after 4 days in tier
- 2026-03-11 900+ → 800+ down after 27 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
MC4WP: Mailchimp for WordPress 1M+ installs · 4.8★ · 1 shared tag A -
Hostinger Reach – AI-Powered Email Marketing for WordPress 1M+ installs · 4.3★ · 1 shared tag A -
MailPoet – Newsletters, Email Marketing, and Automation 500K+ installs · 4.4★ · 1 shared tag B -
Newsletter – Send awesome emails from WordPress 200K+ installs · 4.6★ · 1 shared tag A -
Brevo – Email, SMS, Web Push, Chat, and more. 100K+ installs · 4.1★ · 1 shared tag B -
Newsletters, Email Marketing, SMS and Popups by Omnisend 100K+ installs · 4.4★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for ShopMagic – Twilio SMS into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/shopmagic-for-twilio" width="480" height="300" style="border:0" loading="lazy" title="ShopMagic – Twilio SMS — Plugin Pulse"></iframe> ShopMagic – Twilio SMS: 700+ active installs, 5.0★ (2 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/shopmagic-for-twilio
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