Simple ads.txt vs ads.txt for WordPress

Head-to-head on the signals that matter, from the public WordPress.org data.

Simple ads.txt is the only plugin here with enough reviews to score.

Simple ads.txt

by Bensword

Health D44

ads.txt for WordPress

by dpoakaspine

Health D41

Active-install trajectory

Simple ads.txtads.txt for WordPress

Active installs, each indexed to 100 at the start of the window. A line above 100 is growing its install base, below 100 is shrinking.

Metric	Simple ads.txt	ads.txt for WordPress
Active installs Modeled from the public "N+" band and recent downloads.	1K–2K ✓	80–90
Active installs, change over ~6 months Compares the public install bands. One band step shows as the band change, not a percentage.	Stable ✓	-20%
Overall health	D · 44 ✓	—
Maintenance How recently the plugin was updated.	3/100	3/100
Rating quality Volume-adjusted review quality.	73/100 ✓	—
Support Share of forum threads marked resolved.	70/100 ✓	—
Rating (weighted for review count)	3.9★ ✓	—
Reviews	4 ✓	0
Ranking optimization How well the listing is tuned to rank on wp.org.	36/100 ✓	35/100
Removal risk Maintenance signals that precede a wp.org closure. Not an official status.	High	High
Last updated	8.9y ago ✓	9.0y ago
Downloads, last 30d	845 ✓	71
Download momentum, last 30d vs prior 30d Dips that follow a release spike are normal: wp.org counts every update as a download, so the weeks after a release run lower.	+81%	-30%
Install conversion Active installs over lifetime downloads. Downloads include every update, so older and more frequently released plugins read lower.	2.2% ✓	2.0%
Category	Email & Marketing	Email & Marketing

✓ marks the stronger plugin on each row. Rows where they're level show no marker.

Release activity

Simple ads.txtads.txt for WordPress

7-day average daily downloads. Downloads spike for about a week after each release as the install base re-downloads, so read this as release cadence, not growth.