Simple ads.txt vs ads.txt for WordPress

Head-to-head on the signals that matter, from the public WordPress.org data.

Simple ads.txt

by Bensword

Health D44

ads.txt for WordPress

by dpoakaspine

Health D41

Active-install trajectory

Simple ads.txt ads.txt for WordPress

Active installs, each indexed to 100 at the start of the window. A line above 100 is growing its install base, below 100 is shrinking.

Metric	Simple ads.txt	ads.txt for WordPress
Active installs Modeled from the public "N+" band and recent downloads.	1K–2K ✓	80–90
Install trend Change in active installs across the charted window.	0% ✓	-20%
Overall health	D · 44 ✓	D · 41
Maintenance How recently the plugin was updated.	3/100	3/100
Rating quality Volume-adjusted review quality.	73/100 ✓	65/100
Support Share of forum threads marked resolved.	70/100	70/100
Rating (adjusted)	3.92★ ✓	3.60★
Reviews	4 ✓	0
Ranking optimization How well the listing is tuned to rank on wp.org.	37/100 ✓	36/100
Removal risk Maintenance signals that precede a wp.org closure. Not an official status.	High	High
Last updated	8.7y ago ✓	8.8y ago
Downloads · 30d	361 ✓	76
Category	Email & Marketing	Email & Marketing

✓ marks the stronger plugin on each row. Rows where they're level show no marker.

Release activity

Simple ads.txt ads.txt for WordPress

7-day average daily downloads. Downloads spike for about a week after each release as the install base re-downloads, so read this as release cadence, not growth.