Simple ads.txt

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

Share of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

Refined from the date this plugin crossed into its current band.

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from.

1. ★★★★★ JEFF BAYGENTS

   4.5y ago

   Used it easily. No logins req’d (past the WP admin site). No accts req’d. Worked by adding a simple menu item to my settings menu. Creates and maintains a new ads.txt file. I did see a notification alert to copy over any text needed from the existing ads.txt file. It advised me to rename or delete the current ads.txt file, which I did. Then, it opened a blank, simple notepad-looking screen and I just pasted in my advertisers formatted list and ‘saved’. Closed it out and reopened to confirm the data was there and it was. The ads.txt file is now not publicly visible, which is good. I keep a text copy of its contents for safe-keeping just in case one day this plug-in doesn’t work. This makes it so easy to modify as new advertisers want to be added (or if I want to remove any). Now, I don’t have to go through c-panel, etc. This is a very simple functioning plug-in. It’s old and hasn’t been updated but it worked simply. Here are the other plug-ins I use and it doesn’t interfere with: SEOPress, DIVI, Updraft Plus Pro, WP-Optimize Premium, and a few others I’m not listing for security reasons. Anyway, I hope this info helps others. This topic was modified 4 years, 4 months ago by JEFF BAYGENTS. Reason: Added in plugins that I use and mentioned hidden ads.txt file

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2. ★★★★★ Eric Farmer

   6.8y ago

   I needed a way to edit and make an ads.txt for my blog. This plugin does that, and it is easy to use. I recommend it.

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3. ★★★★★ RMvalues

   8.1y ago

   Avoid it else you will regret.

   Read on wp.org ↗
4. ★★★★★ Vahan4033

   8.7y ago

   simply install and use no difficult options.

   Read on wp.org ↗

Automated install-time checks, tested on PHP 7.2.16 · WP 5.3

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

1. 2025-11-27 2K+ → 1K+ down after 917 days in tier
2. 2023-05-25 3K+ → 2K+ down

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

• ads.txt for WordPress 80+ installs · 3.6★ · 4 shared tags D
• Ads.txt Manager 100K+ installs · 4.3★ · 2 shared tags A
• Ezoic 10K+ installs · 3.4★ · 2 shared tags B
• Easy Google AdSense 5K+ installs · 4.0★ · 2 shared tags B
• Ads.txt Manager 4K+ installs · 3.8★ · 2 shared tags C
• Ads.txt & App-ads.txt Manager for WordPress 2K+ installs · 4.6★ · 2 shared tags A

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Simple ads.txt: 1K+ active installs, 4.0★ (4 reviews). Plugin Pulse (WP Mayor), as of 2026-08-29. https://plugins.wpmayor.com/plugin/simple-ads-txt