Simple Google Analytics Tracking vs GA Google Analytics

Head-to-head on the signals that matter, from the public WordPress.org data.

Simple Google Analytics Tracking

by Dustyn Doyle

Health D48

GA Google Analytics

by Jeff Starr

Health A91

Active-install trajectory

Simple Google Analytics Tracking GA Google Analytics

Active installs, each indexed to 100 at the start of the window. A line above 100 is growing its install base, below 100 is shrinking.

Metric	Simple Google Analytics Tracking	GA Google Analytics
Active installs Modeled from the public "N+" band and recent downloads.	1K–2K	400K–500K ✓
Install trend Change in active installs across the charted window.	0%	0%
Overall health	D · 48	A · 91 ✓
Maintenance How recently the plugin was updated.	3/100	100/100 ✓
Rating quality Volume-adjusted review quality.	85/100	96/100 ✓
Support Share of forum threads marked resolved.	70/100	70/100
Rating (adjusted)	4.37★	4.79★ ✓
Reviews	9	158 ✓
Ranking optimization How well the listing is tuned to rank on wp.org.	40/100	99/100 ✓
Removal risk Maintenance signals that precede a wp.org closure. Not an official status.	High	Low ✓
Last updated	9.4y ago	19d ago ✓
Downloads · 30d	136	221.7K ✓
Category	Analytics	Analytics

✓ marks the stronger plugin on each row. Rows where they're level show no marker.

Release activity

Simple Google Analytics Tracking GA Google Analytics

7-day average daily downloads. Downloads spike for about a week after each release as the install base re-downloads, so read this as release cadence, not growth.