Simple Text Ads vs Advanced Popups

Head-to-head on the signals that matter, from the public WordPress.org data.

Health D45

Health B82

Active-install trajectory

No change to chart. WordPress.org reports active installs in coarse bands, so neither plugin crossed a band during this window. The download trend below moves daily and is the better read over a period this short.

Metric	Simple Text Ads	Advanced Popups
Active installs Modeled from the public "N+" band and recent downloads.	10–20	60K–70K ✓
Install trend Change in active installs across the charted window.	0%	0%
Overall health	D · 45	B · 82 ✓
Maintenance How recently the plugin was updated.	3/100	97/100 ✓
Rating quality Volume-adjusted review quality.	74/100 ✓	73/100
Support Share of forum threads marked resolved.	70/100	70/100
Rating (weighted for review count)	4.0★ ✓	3.9★
Reviews	1	9 ✓
Ranking optimization How well the listing is tuned to rank on wp.org.	37/100	77/100 ✓
Removal risk Maintenance signals that precede a wp.org closure. Not an official status.	High	Low ✓
Last updated	9.8y ago	4mo ago ✓
Downloads · 30d	26	6.1K ✓
Install conversion Active installs over lifetime downloads. Downloads include every update, so older and more frequently released plugins read lower.	0.5%	8.2% ✓
Category	Email & Marketing	Email & Marketing

✓ marks the stronger plugin on each row. Rows where they're level show no marker.

Release activity

Simple Text AdsAdvanced Popups

7-day average daily downloads. Downloads spike for about a week after each release as the install base re-downloads, so read this as release cadence, not growth.